Robotic vacuum cleaner Audience in Germany
Robotic vacuum cleaner has an estimated audience of 287,741 people in Germany. 57.6% are female, 42.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Roborock, Carpet cleaning, Cleaning, Floor, Flooring.
The average Robotic vacuum cleaner fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Roborock, Carpet cleaning, Cleaning, with strongest over-indexing on Roborock (55.98× the country average). Demographically, the Robotic vacuum cleaner audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Robotic vacuum cleaner fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.5 |
| Estimated audience size | 287,741 |
Audience persona
The typical Robotic vacuum cleaner fan in Germany is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Roborock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,601 | 1.18× |
| Bayern | 63,879 | 1.38× |
| Baden-Württemberg | 49,810 | 1.27× |
| Niedersachsen | 35,790 | 1.28× |
| Hessen | 23,064 | 1.05× |
| Rheinland-Pfalz | 14,977 | 1.04× |
| Sachsen | 12,258 | 0.87× |
| Berlin | 10,752 | 0.84× |
| Schleswig-Holstein | 10,634 | 1.03× |
| Hamburg | 7,198 | 1.11× |
| Brandenburg | 7,044 | 0.79× |
| Sachsen-Anhalt | 5,659 | 0.76× |
| Thüringen | 5,238 | 0.71× |
| Mecklenburg-Vorpommern | 4,425 | 0.81× |
| Saarland | 3,358 | 0.95× |
| Bremen | 2,300 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roborock | 55.98× | Home & Garden |
| Carpet cleaning | 54.03× | Home & Garden |
| Cleaning | 36.4× | Home & Garden |
| Floor | 35.88× | Home & Garden |
| Flooring | 33.8× | Home & Garden |
| Floor cleaning | 77.23× | Home & Garden |
| Vacuum cleaner | 18.93× | Home & Garden |
| Commercial cleaning | 31.82× | Business & Career |
| Cleanliness | 22.41× | Home & Garden |
| Cleaner | 45.88× | Business & Career |
| Carpet | 20.03× | Home & Garden |
| Autonomous robot | 56.23× | Technology & Electronics |
| Major appliance | 42.17× | Home & Garden |
| Homemaking | 18.92× | Home & Garden |
| Home Appliances | 6.13× | Home & Garden |
| Paper towel | 55.26× | |
| Kowloon Walled City | 35.88× | Music & Radio |
| Leifheit | 25.76× | Home & Garden |
| Teppich Kibek | 10.85× | Home & Garden |
| Household | 6.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.39 |
| Early Adopter Mentality | POWER | 2.31 |
| DIY Mentality | THRILL | 2.06 |
| Sustainability | BALANCE | 1.84 |
| Design Affinity | PREMIUM | 1.77 |
| Convenience Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 5.0% |
| Italy | 4.9% |
See Robotic vacuum cleaner audiences in other countries
- Robotic vacuum cleaner — United States
- Robotic vacuum cleaner — United Kingdom
- Robotic vacuum cleaner — France
- Robotic vacuum cleaner — Italy
- Robotic vacuum cleaner — Spain
- Robotic vacuum cleaner — Brazil
- Robotic vacuum cleaner — Japan
- Robotic vacuum cleaner — South Korea
- Robotic vacuum cleaner — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Robotic vacuum cleaner have in Germany?
Robotic vacuum cleaner has an estimated audience of 287,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Robotic vacuum cleaner fans?
57.6% of Robotic vacuum cleaner fans are female, 42.4% are male, with an average age of 40.5 years.
Which brands do Robotic vacuum cleaner fans like most?
Robotic vacuum cleaner fans show strongest brand affinity for Roborock (55.98×), Carpet cleaning (54.03×), and Cleaning (36.4×) over the country average.
Where do Robotic vacuum cleaner fans live in Germany?
Robotic vacuum cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,601), Bayern (reach 63,879), and Baden-Württemberg (reach 49,810). These three regions account for the largest share of the active audience.
What other brands do Robotic vacuum cleaner fans also like?
Beyond Robotic vacuum cleaner itself, the audience over-indexes on Carpet cleaning (54.03×), Cleaning (36.4×), Floor (35.88×), and Flooring (33.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Robotic vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.