Rascasse Audience Intelligence

Robotic vacuum cleaner Audience in Germany

A data profile of the people who buy, follow and care about Robotic vacuum cleaner in Germany — modelled from more than twelve digital signal sources. Robotic vacuum cleaner has an estimated audience of 287,741 people in Germany.

#6301among Topic in Germany#858in Home & Garden

The average Robotic vacuum cleaner fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roborock, Carpet cleaning, Cleaning, with strongest over-indexing on Roborock (55.98× the country average).

Demographically, the Robotic vacuum cleaner audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robotic vacuum cleaner fan in Germany is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Roborock.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robotic vacuum cleaner profile in Germany.

Audience size
288K
in Germany
Gender
57.6%♀
42.4% male
Age
40.5
average years
Country rank
#17869
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robotic vacuum cleaner fans

57.6% are female, 42.4% are male, average age 40.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Robotic vacuum cleaner audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age40.5
Estimated audience size287,741
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Robotic vacuum cleaner audience in Germany
Age bracketShare%
16-1911%
20-2921%
30-3926%
40-4926%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Robotic vacuum cleaner audience comes from Germany.

Worldwide audience distribution share by country for Robotic vacuum cleaner
CountryShare
United States24.9%
Japan5.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robotic vacuum cleaner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robotic vacuum cleaner fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.33×
02Niedersachsen~40K1.25×
03Baden-Württemberg~50K1.24×
04Nordrhein-Westfalen~70K1.15×
05Hamburg~7K1.08×
06Rheinland-Pfalz~20K1.06×
07Schleswig-Holstein~10K1.04×
08Hessen~20K1.02×
09Saarland~3K0.99×
10Bremen~2K0.98×
11Mecklenburg-Vorpommern~5K0.88×
12Sachsen~10K0.87×
13Berlin~10K0.81×
14Brandenburg~7K0.81×
15Sachsen-Anhalt~6K0.80×
16Thüringen~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Robotic vacuum cleaner, Germany
0.76×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robotic vacuum cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robotic vacuum cleaner audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden99.65×
02Floor cleaningHome & Garden77.23×
03Autonomous robotTechnology & Electronics56.23×
04RoborockHome & Garden55.98×
05Paper towelTopic55.26×
06Carpet cleaningHome & Garden54.03×
07CleanerBusiness & Career45.88×
08Major applianceHome & Garden42.17×
09CleaningHome & Garden36.40×
10FloorHome & Garden35.88×
11FlooringHome & Garden33.80×
12Commercial cleaningBusiness & Career31.82×
13CleanlinessHome & Garden22.41×
14BauerfeindHealth20.22×
15CarpetHome & Garden20.03×
16Vacuum cleanerHome & Garden18.93×
17HomemakingHome & Garden18.92×
18Teppich KibekHome & Garden10.85×
19HouseholdHome & Garden6.71×
20Home AppliancesHome & Garden6.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robotic vacuum cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robotic vacuum cleaner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.53×
Convenience OrientationPREMIUM2.06×
Design AffinityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robotic vacuum cleaner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
SpiritualityBALANCE0.90×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robotic vacuum cleaner have in Germany?

Robotic vacuum cleaner has an estimated audience of 287,741 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Robotic vacuum cleaner fans?

57.6% of Robotic vacuum cleaner fans are female, 42.4% are male, with an average age of 40.5 years.

03

Which brands do Robotic vacuum cleaner fans like most?

Robotic vacuum cleaner fans show strongest brand affinity for Roborock (55.98×), Carpet cleaning (54.03×), and Cleaning (36.4×) over the country average.

04

Where do Robotic vacuum cleaner fans live in Germany?

Robotic vacuum cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Robotic vacuum cleaner fans also like?

Beyond Robotic vacuum cleaner itself, the audience over-indexes on Carpet cleaning (54.03×), Cleaning (36.4×), Floor (35.88×), and Flooring (33.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Robotic vacuum cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Robotic vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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