Cleaner Audience in Germany
Cleaner has an estimated audience of 679,728 people in Germany. 56.3% are female, 43.7% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleanliness, Robotic vacuum cleaner, Floor cleaning, Roomba, Pitchfork.
The average Cleaner fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleanliness, Robotic vacuum cleaner, Floor cleaning, with strongest over-indexing on Cleanliness (12.99× the country average). Demographically, the Cleaner audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Cleaner fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.2 |
| Estimated audience size | 679,728 |
Audience persona
The typical Cleaner fan in Germany is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cleanliness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,541 | 1.16× |
| Bayern | 122,956 | 1.13× |
| Baden-Württemberg | 102,077 | 1.1× |
| Niedersachsen | 77,307 | 1.17× |
| Hessen | 51,672 | 1× |
| Rheinland-Pfalz | 38,268 | 1.12× |
| Sachsen | 29,325 | 0.88× |
| Berlin | 25,052 | 0.82× |
| Schleswig-Holstein | 22,832 | 0.94× |
| Sachsen-Anhalt | 19,020 | 1.08× |
| Brandenburg | 18,304 | 0.87× |
| Hamburg | 14,794 | 0.96× |
| Thüringen | 14,255 | 0.82× |
| Mecklenburg-Vorpommern | 11,690 | 0.9× |
| Saarland | 9,907 | 1.19× |
| Bremen | 5,001 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleanliness | 12.99× | Home & Garden |
| Robotic vacuum cleaner | 40.71× | Home & Garden |
| Floor cleaning | 35.07× | Home & Garden |
| Roomba | 41.12× | Technology & Electronics |
| Pitchfork | 30.07× | Music & Radio |
| Refrigerator | 6.44× | Home & Garden |
| Western Union | 5.9× | Business & Career |
| Real property | 5.71× | Home & Garden |
| Pillow | 5.76× | Home & Garden |
| Vacuum cleaner | 4.81× | Home & Garden |
| I, Robot (film) | 20× | Movies & TV |
| Tagesschau | 1.93× | Movies & TV |
| Self storage | 9.07× | Home & Garden |
| Pets | 1.7× | Pets & Animals |
| Jeff Beck | 18.12× | Music & Radio |
| The Times | 10.16× | News |
| Obi (store) | 1.88× | Shopping |
| Home Appliances | 2.81× | Home & Garden |
| Netto Marken-Discount | 1.88× | Shopping |
| Automobiles | 1.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.59 |
| Family Orientation | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.49 |
| Design Affinity | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| United Kingdom | 9.0% |
| Australia | 3.4% |
See Cleaner audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cleaner have in Germany?
Cleaner has an estimated audience of 679,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cleaner fans?
56.3% of Cleaner fans are female, 43.7% are male, with an average age of 41.2 years.
Which brands do Cleaner fans like most?
Cleaner fans show strongest brand affinity for Cleanliness (12.99×), Robotic vacuum cleaner (40.71×), and Floor cleaning (35.07×) over the country average.
Where do Cleaner fans live in Germany?
Cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,541), Bayern (reach 122,956), and Baden-Württemberg (reach 102,077). These three regions account for the largest share of the active audience.
What other brands do Cleaner fans also like?
Beyond Cleaner itself, the audience over-indexes on Robotic vacuum cleaner (40.71×), Floor cleaning (35.07×), Roomba (41.12×), and Pitchfork (30.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.