Rascasse Audience Intelligence

Cleaner Audience in Germany

A data profile of the people who buy, follow and care about Cleaner in Germany — modelled from more than twelve digital signal sources. Cleaner has an estimated audience of 679,728 people in Germany.

#3920among Topic in Germany#719in Business & Career

The average Cleaner fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robotic vacuum cleaner, Cleanliness, Floor cleaning, with strongest over-indexing on Robotic vacuum cleaner (45.88× the country average).

Demographically, the Cleaner audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cleaner fan in Germany is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Robotic vacuum cleaner.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleaner profile in Germany.

Audience size
680K
in Germany
Gender
56.3%♀
43.7% male
Age
41.2
average years
Country rank
#9064
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleaner fans

56.3% are female, 43.7% are male, average age 41.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Cleaner audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age41.2
Estimated audience size679,728
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cleaner audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Cleaner audience comes from Germany.

Worldwide audience distribution share by country for Cleaner
CountryShare
United States27.8%
United Kingdom9.0%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleaner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cleaner fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.27×
02Niedersachsen~70K1.14×
03Nordrhein-Westfalen~200K1.11×
04Rheinland-Pfalz~40K1.10×
05Saarland~9K1.10×
06Bayern~100K1.03×
07Baden-Württemberg~90K1.02×
08Brandenburg~20K1.01×
09Thüringen~20K0.99×
10Schleswig-Holstein~20K0.97×
11Mecklenburg-Vorpommern~10K0.95×
12Hessen~50K0.94×
13Sachsen~30K0.94×
14Bremen~5K0.94×
15Hamburg~10K0.88×
16Berlin~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Cleaner, Germany
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleaner audience
#·InterestCategoryAffinity×
01Robotic vacuum cleanerHome & Garden45.88×
02RoombaTechnology & Electronics37.50×
03Floor cleaningHome & Garden30.28×
04PitchforkMusic & Radio20.30×
05DermalogicaBeauty & Wellness19.47×
06Jeff BeckMusic & Radio16.75×
07CleanlinessHome & Garden12.41×
08The TimesNews10.75×
09Self storageHome & Garden9.25×
10RefrigeratorHome & Garden6.78×
11PillowHome & Garden5.13×
12Vacuum cleanerHome & Garden4.82×
13HVACHome & Garden3.28×
14Home AppliancesHome & Garden3.07×
15Aral AGCars & Mobility2.69×
16SparkasseBusiness & Career2.37×
17Netto Marken-DiscountShopping1.97×
18TagesschauMovies & TV1.74×
19Obi (store)Shopping1.57×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleaner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.59×
Family OrientationCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleaner audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
Social Media UsageJOY0.88×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleaner have in Germany?

Cleaner has an estimated audience of 679,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cleaner fans?

56.3% of Cleaner fans are female, 43.7% are male, with an average age of 41.2 years.

03

Which brands do Cleaner fans like most?

Cleaner fans show strongest brand affinity for Robotic vacuum cleaner (45.88×), Cleanliness (12.41×), and Floor cleaning (30.28×) over the country average.

04

Where do Cleaner fans live in Germany?

Cleaner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cleaner fans also like?

Beyond Cleaner itself, the audience over-indexes on Cleanliness (12.41×), Floor cleaning (30.28×), Roomba (37.5×), and Refrigerator (6.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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