Rascasse Audience Intelligence

Pitchfork Audience in Germany

A data profile of the people who buy, follow and care about Pitchfork in Germany — modelled from more than twelve digital signal sources. Pitchfork has an estimated audience of 272,233 people in Germany.

#604among Website / Newspaper / Magazine in Germany#2368in Music & Radio

The average Pitchfork fan in Germany is 41.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include Michael B. Jordan, Ticketmaster, Jaden Smith, with strongest over-indexing on Michael B. Jordan (78.01× the country average).

Demographically, the Pitchfork audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pitchfork fan in Germany is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael B. Jordan.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pitchfork profile in Germany.

Audience size
272K
in Germany
Gender
30.8%♀
69.2% male
Age
41.9
average years
Country rank
#18616
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pitchfork

30.8% are female, 69.2% are male, average age 41.9.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Pitchfork audience in Germany
MetricValue
Female30.8%
Male69.2%
Average age41.9
Estimated audience size272,233
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Pitchfork audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4918%
50+29%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Pitchfork audience comes from Germany.

Worldwide audience distribution share by country for Pitchfork
CountryShare
United States35.3%
United Kingdom9.9%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pitchfork audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pitchfork fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.69×
02Hamburg~8K1.31×
03Bremen~3K1.18×
04Sachsen~10K1.09×
05Hessen~20K1.04×
06Nordrhein-Westfalen~60K1.00×
07Bayern~40K0.99×
08Thüringen~7K0.97×
09Sachsen-Anhalt~6K0.89×
10Baden-Württemberg~30K0.87×
11Rheinland-Pfalz~10K0.85×
12Brandenburg~7K0.85×
13Saarland~3K0.77×
14Niedersachsen~20K0.76×
15Schleswig-Holstein~7K0.74×
16Mecklenburg-Vorpommern~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Pitchfork, Germany
0.63×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pitchfork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pitchfork audience
#·InterestCategoryAffinity×
01Michael B. JordanMovies & TV78.01×
02Jesse WilliamsMovies & TV67.56×
03Gender identityPolitics & Society66.99×
04Water qualityHome & Garden59.00×
05Greta Van FleetMusic & Radio57.45×
06Obstacle racingCars & Mobility57.39×
07Jaden SmithMovies & TV53.77×
08NMEMusic & Radio45.97×
09Terry CrewsMovies & TV36.28×
10Moulin Rouge!Movies & TV33.55×
11TicketmasterTravel & Leisure29.30×
12SocratesLiterature27.51×
13Warren BuffettBusiness & Career26.79×
14Mariah CareyMusic & Radio20.81×
15FlywheelHome & Garden18.63×
16Cleaning agentHome & Garden15.83×
17Yoga pantsFashion & Accessoires14.73×
18Job interviewBusiness & Career13.48×
19RedditInternet & Social Media12.86×
20Jürgen KloppSports10.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pitchfork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pitchfork audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.81×
Community OrientationOPEN3.25×
Social Media UsageJOY2.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pitchfork audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.99×
PatriotismCONSERVATISM0.99×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pitchfork have in Germany?

Pitchfork has an estimated audience of 272,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pitchfork fans?

30.8% of Pitchfork fans are female, 69.2% are male, with an average age of 41.9 years.

03

Which brands do Pitchfork fans like most?

Pitchfork fans show strongest brand affinity for Michael B. Jordan (78.01×), Ticketmaster (29.3×), and Jaden Smith (53.77×) over the country average.

04

Where do Pitchfork fans live in Germany?

Pitchfork fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Berlin (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pitchfork fans also like?

Beyond Pitchfork itself, the audience over-indexes on Ticketmaster (29.3×), Jaden Smith (53.77×), Obstacle racing (57.39×), and Water quality (59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Pitchfork audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pitchfork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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