Rascasse Audience Intelligence

Pitchfork Audience in United States

A data profile of the people who buy, follow and care about Pitchfork in United States — modelled from more than twelve digital signal sources. Pitchfork has an estimated audience of 2,155,576 people in United States.

#415among Website / Newspaper / Magazine in United States#1481in Music & Radio

The average Pitchfork fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Atmosphere (music group), Wolf Alice, Jack Antonoff, with strongest over-indexing on Atmosphere (music group) (251.99× the country average).

Demographically, the Pitchfork audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pitchfork fan in United States is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Atmosphere (music group).

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pitchfork profile in United States.

Audience size
2.2M
in United States
Gender
43.3%♀
56.7% male
Age
39.6
average years
Country rank
#13443
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pitchfork

43.3% are female, 56.7% are male, average age 39.6.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Pitchfork audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.6
Estimated audience size2,155,576
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Pitchfork audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3915%
40-4918%
50+26%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Pitchfork audience comes from United States.

Worldwide audience distribution share by country for Pitchfork
CountryShare
United States35.3%
United Kingdom9.9%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pitchfork audience in United States is strongest.

Fig. 05

Top regions by affinity

Pitchfork fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.95×
02Vermont~7K1.73×
03Oregon~40K1.69×
04Illinois~100K1.66×
05New York~200K1.63×
06Massachusetts~70K1.62×
07Maine~10K1.43×
08Minnesota~40K1.42×
09Washington~60K1.40×
10Rhode Island~9K1.31×
11Pennsylvania~90K1.28×
12California~300K1.18×
13Connecticut~20K1.14×
14New Hampshire~10K1.14×
15Colorado~40K1.09×
16Virginia~60K1.08×
17Wisconsin~40K1.08×
18Ohio~70K1.04×
19North Carolina~70K1.04×
20Michigan~60K1.04×
21New Jersey~50K0.97×
22Maryland~40K0.96×
23Missouri~30K0.95×
24Arizona~40K0.94×
25New Mexico~10K0.90×
26Iowa~20K0.89×
27West Virginia~9K0.89×
28Nebraska~10K0.88×
29Georgia~60K0.87×
30Utah~20K0.87×
31Tennessee~40K0.86×
32Montana~5K0.86×
33Kentucky~20K0.85×
34Delaware~5K0.85×
35Indiana~30K0.82×
36Kansas~10K0.78×
37Louisiana~20K0.77×
38Idaho~8K0.76×
39South Carolina~20K0.75×
40North Dakota~3K0.73×
41Arkansas~10K0.72×
42Texas~100K0.70×
43Alaska~3K0.68×
44Oklahoma~20K0.67×
45Florida~100K0.65×
46Alabama~20K0.63×
47Nevada~10K0.62×
48South Dakota~3K0.62×
49Hawaii~6K0.61×
50Mississippi~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Pitchfork, United States
0.60×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pitchfork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pitchfork audience
#·InterestCategoryAffinity×
01Atmosphere (music group)Music & Radio251.99×
02Wolf AliceMusic & Radio95.88×
03NewDadMusic & Radio95.88×
04Black HoneyMusic & Radio86.46×
05WunderhorseMusic & Radio78.28×
06Gangs of New YorkMovies & TV33.77×
07Minority Report (film)Movies & TV24.50×
08Jack AntonoffMusic & Radio23.68×
09Swans (band)Music & Radio19.68×
10DiscogsMusic & Radio13.18×
11MØLMusic & Radio13.01×
12The Lovely Bones (film)Movies & TV12.74×
13The Master (2012 film)Movies & TV12.24×
14Nightcrawler (film)Movies & TV12.08×
15Minnie DriverMovies & TV11.75×
16Brokeback MountainMovies & TV9.99×
17Alexander SkarsgårdMovies & TV8.46×
18Philadelphia (film)Movies & TV7.77×
19GreyhoundsMusic & Radio5.05×
20Mitch McConnellPolitics & Society2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pitchfork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pitchfork audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
Community OrientationOPEN1.48×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pitchfork audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Quality AwarenessPREMIUM0.96×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pitchfork have in United States?

Pitchfork has an estimated audience of 2,155,576 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pitchfork fans?

43.3% of Pitchfork fans are female, 56.7% are male, with an average age of 39.6 years.

03

Which brands do Pitchfork fans like most?

Pitchfork fans show strongest brand affinity for Atmosphere (music group) (251.99×), Wolf Alice (95.88×), and Jack Antonoff (23.68×) over the country average.

04

Where do Pitchfork fans live in United States?

Pitchfork fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pitchfork fans also like?

Beyond Pitchfork itself, the audience over-indexes on Wolf Alice (95.88×), Jack Antonoff (23.68×), Gangs of New York (33.77×), and Minority Report (film) (24.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Pitchfork audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pitchfork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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