Pitchfork Audience in United States

Pitchfork logo

Pitchfork has an estimated audience of 2,164,338 people in United States. 43.3% are female, 56.7% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Atmosphere (music group), Wolf Alice, Jack Antonoff, Gangs of New York, Minority Report (film).

The average Pitchfork fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Atmosphere (music group), Wolf Alice, Jack Antonoff, with strongest over-indexing on Atmosphere (music group) (251.99× the country average). Demographically, the Pitchfork audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of Pitchfork fans

Demographic split for Pitchfork audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.6
Estimated audience size2,164,338

Audience persona

The typical Pitchfork fan in United States is more male, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Atmosphere (music group).

Top regions in United States

Top regions ranked by reach for Pitchfork in United States
RegionReachAffinity
California289,9561.22×
New York201,6261.67×
Texas133,4750.72×
Illinois130,5671.81×
Florida100,1580.68×
Pennsylvania96,2511.32×
Ohio74,2691.11×
North Carolina68,5221.05×
Massachusetts65,3361.53×
Washington62,3921.44×
Michigan60,5541.07×
Georgia59,5430.89×
Virginia59,2581.12×
New Jersey54,7290.99×
Minnesota45,1021.45×
Arizona44,1941×
Oregon42,7821.72×
Colorado38,6151.13×
Tennessee37,4430.86×
Wisconsin36,0821.11×
Maryland35,1550.94×
Missouri33,8060.97×
Indiana32,1540.81×
South Carolina25,0400.77×
Connecticut25,0371.15×
Kentucky23,2820.86×
Louisiana21,0750.76×
Alabama19,5770.65×
Utah17,0110.88×
Oklahoma15,8470.66×
Iowa15,3420.86×
Washington, District of Columbia12,8541.98×
Nevada12,8060.61×
Kansas12,7080.75×
Arkansas12,6560.71×
Maine11,0261.42×
Nebraska9,4180.87×
Mississippi9,3010.52×
New Mexico9,2980.86×
New Hampshire9,0881.07×
West Virginia8,3820.83×
Rhode Island7,8921.15×
Idaho7,8220.72×
Vermont6,2791.65×
Hawaii5,1780.56×
Delaware4,9500.83×
Montana4,8300.8×
North Dakota2,8190.63×
Alaska2,7840.6×
South Dakota2,7380.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pitchfork audience
BrandAffinityCategory
Atmosphere (music group)251.99×Music & Radio
Wolf Alice95.88×Music & Radio
Jack Antonoff23.68×Music & Radio
Gangs of New York33.77×Movies & TV
Minority Report (film)24.5×Movies & TV
Black Honey86.46×Music & Radio
Swans (band)19.68×Music & Radio
The Master (2012 film)12.24×Movies & TV
MØL13.01×Music & Radio
NewDad95.88×Music & Radio
Alexander Skarsgård8.46×Movies & TV
Discogs13.18×Music & Radio
Brokeback Mountain9.99×Movies & TV
Greyhounds5.05×Music & Radio
The Lovely Bones (film)12.74×Movies & TV
Minnie Driver11.75×Movies & TV
Tapir!14.02×Music & Radio
Philadelphia (film)7.77×Movies & TV
Wunderhorse78.28×Music & Radio
Casey3.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pitchfork audience
TraitClusterScore
IndulgenceJOY2.27
SustainabilityBALANCE2.26
Early Adopter MentalityPOWER1.98
LGBTQ+ IdentityOPEN1.94
TraditionCONSERVATISM1.87
Pet OwnershipJOY1.64

Worldwide distribution

Worldwide audience distribution share by country for Pitchfork
CountryShare
United States37.5%
United Kingdom10.5%
Japan7.1%

See Pitchfork audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Pitchfork have in United States?

Pitchfork has an estimated audience of 2,164,338 people in United States, concentrated in California and New York.

What is the gender split and age of Pitchfork fans?

43.3% of Pitchfork fans are female, 56.7% are male, with an average age of 39.6 years.

Which brands do Pitchfork fans like most?

Pitchfork fans show strongest brand affinity for Atmosphere (music group) (251.99×), Wolf Alice (95.88×), and Jack Antonoff (23.68×) over the country average.

Where do Pitchfork fans live in United States?

Pitchfork fans in United States are most concentrated in California (reach 289,956), New York (reach 201,626), and Texas (reach 133,475). These three regions account for the largest share of the active audience.

What other brands do Pitchfork fans also like?

Beyond Pitchfork itself, the audience over-indexes on Wolf Alice (95.88×), Jack Antonoff (23.68×), Gangs of New York (33.77×), and Minority Report (film) (24.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pitchfork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.