Rascasse Audience Intelligence

Wunderhorse Audience in United States

A data profile of the people who buy, follow and care about Wunderhorse in United States — modelled from more than twelve digital signal sources. Wunderhorse has an estimated audience of 56,800 people in United States.

#2547among Singer-songwriter in United States#26447among Person in United States#16286in Music & Radio

The average Wunderhorse fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Pitchfork, Bon Iver, The Hives, with strongest over-indexing on Pitchfork (78.28× the country average).

Demographically, the Wunderhorse audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wunderhorse fan in United States is balanced, around 34.7 years old, with strong Tradition tendencies and a notable affinity for Pitchfork.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Wunderhorse profile in United States.

Audience size
57K
in United States
Gender
50.6%♀
49.4% male
Age
34.7
average years
Country rank
#95444
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wunderhorse fans

50.6% are female, 49.4% are male, average age 34.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Wunderhorse audience in United States
MetricValue
Female50.6%
Male49.4%
Average age34.7
Estimated audience size56,800
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Wunderhorse audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Wunderhorse audience comes from United States.

Worldwide audience distribution share by country for Wunderhorse
CountryShare
United Kingdom40.9%
United States12.7%
Ireland8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wunderhorse audience in United States is strongest.

Fig. 05

Top regions by affinity

Wunderhorse fans by region: top regions in United States
#RegionReachAffinity×
01New York~5K1.54×
02Minnesota~1K1.52×
03Illinois~3K1.44×
04Washington, District of Columbia<1K1.42×
05Massachusetts~2K1.40×
06California~7K1.14×
07New Jersey~2K1.12×
08Wisconsin<1K1.11×
09Connecticut<1K1.10×
10Vermont<1K1.10×
11Tennessee~1K1.08×
12Pennsylvania~2K1.07×
13Colorado<1K1.07×
14Maine<1K1.05×
15Oregon<1K1.04×
16Rhode Island<1K1.04×
17Washington~1K1.03×
18Arkansas<1K1.02×
19Alaska<1K1.02×
20Virginia~1K1.00×
21Missouri<1K1.00×
22New Hampshire<1K1.00×
23Delaware<1K1.00×
24North Dakota<1K1.00×
25Kansas<1K0.99×
26Montana<1K0.99×
27South Dakota<1K0.99×
28Utah<1K0.98×
29Idaho<1K0.98×
30Kentucky<1K0.97×
31Iowa<1K0.97×
32West Virginia<1K0.95×
33Hawaii<1K0.95×
34North Carolina~2K0.94×
35Mississippi<1K0.94×
36Nebraska<1K0.94×
37New Mexico<1K0.94×
38Louisiana<1K0.92×
39Oklahoma<1K0.92×
40Indiana<1K0.91×
41Maryland<1K0.90×
42Alabama<1K0.90×
43Ohio~2K0.89×
44Michigan~1K0.88×
45South Carolina<1K0.88×
46Nevada<1K0.88×
47Georgia~1K0.84×
48Arizona<1K0.83×
49Texas~3K0.71×
50Florida~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Wunderhorse, United States
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wunderhorse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wunderhorse audience
#·InterestCategoryAffinity×
01Alt-JMusic & Radio79.23×
02PitchforkMusic & Radio78.28×
03Bloc PartyMusic & Radio61.36×
04Bon IverMusic & Radio54.26×
05Julian CasablancasMusic & Radio38.43×
06The HivesMusic & Radio34.05×
07Modest MouseMusic & Radio33.83×
08Arctic MonkeysMusic & Radio29.65×
09Florence and the MachineMusic & Radio29.13×
10The KillsMusic & Radio28.02×
11The KillersMusic & Radio26.36×
12Colgate UniversityBusiness & Career23.65×
13LordeMusic & Radio21.84×
14DeftonesMusic & Radio20.88×
15Hayley WilliamsMusic & Radio19.61×
16Jack WhiteMovies & TV19.36×
17Tame ImpalaMusic & Radio18.42×
18RadioheadMusic & Radio18.03×
19Foo FightersMusic & Radio17.41×
20MGMTMusic & Radio16.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wunderhorse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wunderhorse audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.49×
PatriotismCONSERVATISM1.48×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wunderhorse audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Price SensitivityPREMIUM0.75×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wunderhorse have in United States?

Wunderhorse has an estimated audience of 56,800 people in United States, concentrated in California and New York.

02

What is the gender split and age of Wunderhorse fans?

50.6% of Wunderhorse fans are female, 49.4% are male, with an average age of 34.7 years.

03

Which brands do Wunderhorse fans like most?

Wunderhorse fans show strongest brand affinity for Pitchfork (78.28×), Bon Iver (54.26×), and The Hives (34.05×) over the country average.

04

Where do Wunderhorse fans live in United States?

Wunderhorse fans in United States are most concentrated in California (reach ~7K), New York (reach ~5K), and Texas (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Wunderhorse fans also like?

Beyond Wunderhorse itself, the audience over-indexes on Bon Iver (54.26×), The Hives (34.05×), Julian Casablancas (38.43×), and Hayley Williams (19.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Wunderhorse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wunderhorse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →