The Kills Audience in United States

The Kills logo

The Kills has an estimated audience of 847,105 people in United States. 43.0% are female, 57.0% are male, average age 42.5. Top regions: California, New York, Texas. Top brand affinities: HighSchool, Amnesia (visual novel), Stars, pronoun, David Byrne.

The average The Kills fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include HighSchool, Amnesia (visual novel), Stars, with strongest over-indexing on HighSchool (76.71× the country average). Demographically, the The Kills audience skews more male with an average age of 42.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Kills fans

Demographic split for The Kills audience in United States
MetricValue
Female43.0%
Male57.0%
Average age42.5
Estimated audience size847,105

Audience persona

The typical The Kills fan in United States is more male, around 42.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for HighSchool.

Top regions in United States

Top regions ranked by reach for The Kills in United States
RegionReachAffinity
California99,4951.07×
New York55,8611.18×
Texas54,5960.75×
Florida35,5780.62×
Illinois33,6701.19×
Pennsylvania26,6880.94×
Tennessee26,0871.54×
Arizona25,5441.48×
Ohio25,3550.97×
Washington23,4621.38×
Massachusetts21,2361.27×
Michigan19,4240.88×
New Jersey19,1520.89×
Georgia18,0050.69×
North Carolina17,4880.69×
Virginia16,0800.78×
Colorado16,0681.2×
Louisiana15,8191.45×
Oregon15,7731.62×
Wisconsin14,0811.1×
Indiana13,0940.85×
Alabama13,0461.1×
Connecticut12,9741.53×
Minnesota12,9711.07×
Missouri11,5280.84×
Maryland11,4990.79×
Mississippi9,9881.43×
Kentucky9,6080.9×
South Carolina7,3300.58×
Oklahoma6,5080.69×
Nevada6,4940.79×
Kansas6,4260.96×
Maine5,9421.96×
Utah5,7660.76×
Iowa5,1970.74×
Arkansas5,1300.74×
New Mexico4,5501.07×
New Hampshire3,7161.11×
Idaho3,6880.87×
Rhode Island3,5881.33×
Washington, District of Columbia3,2481.28×
Nebraska2,8070.66×
Montana2,4661.05×
West Virginia2,0610.52×
Hawaii1,8180.5×
Alaska1,8000.99×
Vermont1,6131.08×
North Dakota1,4000.8×
Wyoming1,3551.08×
South Dakota1,3280.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Kills audience
BrandAffinityCategory
HighSchool76.71×Music & Radio
Amnesia (visual novel)201.88×Literature
Stars42.9×Music & Radio
pronoun86.81×Music & Radio
David Byrne81.34×Music & Radio
SPRINTS76.71×Music & Radio
Greyhounds25.34×Music & Radio
Beirut (band)89.18×Music & Radio
Grizzly Bear (band)66.71×Music & Radio
Amyl and the Sniffers120.05×Music & Radio
Olivia Jean163.73×Music & Radio
CSS91.77×Music & Radio
Metric (band)99.33×Music & Radio
Ductape76.71×Music & Radio
Editors (band)104.55×Music & Radio
Cardinals23.04×Music & Radio
Athlete22.19×Music & Radio
Caveman70.42×Music & Radio
Jack White42.17×Movies & TV
Placebo (band)114.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Kills audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
ExtroversionTHRILL1.66
TraditionCONSERVATISM1.65
Early Adopter MentalityPOWER1.59
Design AffinityPREMIUM1.56
Urban LifestyleOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for The Kills
CountryShare
United States36.6%
United Kingdom9.2%
France7.6%

See The Kills audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Kills have in United States?

The Kills has an estimated audience of 847,105 people in United States, concentrated in California and New York.

What is the gender split and age of The Kills fans?

43.0% of The Kills fans are female, 57.0% are male, with an average age of 42.5 years.

Which brands do The Kills fans like most?

The Kills fans show strongest brand affinity for HighSchool (76.71×), Amnesia (visual novel) (201.88×), and Stars (42.9×) over the country average.

Where do The Kills fans live in United States?

The Kills fans in United States are most concentrated in California (reach 99,495), New York (reach 55,861), and Texas (reach 54,596). These three regions account for the largest share of the active audience.

What other brands do The Kills fans also like?

Beyond The Kills itself, the audience over-indexes on Amnesia (visual novel) (201.88×), Stars (42.9×), pronoun (86.81×), and David Byrne (81.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Kills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.