Rascasse Audience Intelligence

The Kills Audience in United States

Name: The Kills — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Kills in United States — modelled from more than twelve digital signal sources. The Kills has an estimated audience of 1,023,049 people in United States.

#301among Band in United States #5174among Person in United States #3003in Music & Radio

The average The Kills fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include HighSchool, Amnesia (visual novel), The Hives, with strongest over-indexing on HighSchool (76.71× the country average).

Demographically, the The Kills audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Kills fan in United States is more male, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for HighSchool.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Kills profile in United States.

Audience size

in United States

Gender

43.0%♀

57.0% male

Age

42.5

average years

Country rank

#23313

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Kills fans

43.0% are female, 57.0% are male, average age 42.5.

Fig. 02

Gender split

43.0%

Female

57.0%

Male

Demographic split for The Kills audience in United States
Metric	Value
Female	43.0%
Male	57.0%
Average age	42.5
Estimated audience size	1,023,049

Fig. 03

Age distribution

Age distribution of the The Kills audience in United States
Age bracket	Share	%
16-19		13%
20-29		16%
30-39		20%
40-49		26%
50+		26%

Fig. 04

Worldwide distribution

38.0%

of the worldwide The Kills audience comes from United States.

Worldwide audience distribution share by country for The Kills
Country	Share
United States	38.0%
United Kingdom	12.9%
Germany	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Kills audience in United States is strongest.

Fig. 05

Top regions by affinity

The Kills fans by region: top regions in United States
#	Region	Reach	×
01	Nevada	~10K	1.66×
02	Utah	~10K	1.66×
03	Arizona	~20K	1.43×
04	New York	~60K	1.27×
05	Massachusetts	~20K	1.19×
06	Connecticut	~10K	1.18×
07	Maine	~4K	1.18×
08	California	~100K	1.17×
09	Texas	~80K	1.15×
10	Oregon	~10K	1.13×
11	Tennessee	~20K	1.12×
12	Pennsylvania	~30K	1.11×
13	New Hampshire	~4K	1.10×
14	Illinois	~30K	1.07×
15	New Jersey	~20K	1.07×
16	Washington, District of Columbia	~3K	1.07×
17	Iowa	~7K	1.06×
18	Rhode Island	~3K	1.06×
19	Vermont	~2K	1.06×
20	Washington	~20K	1.05×
21	Idaho	~4K	1.05×
22	Wisconsin	~10K	1.04×
23	Colorado	~10K	1.03×
24	Minnesota	~10K	1.03×
25	Nebraska	~4K	1.00×
26	Ohio	~30K	0.98×
27	Montana	~2K	0.97×
28	Michigan	~20K	0.96×
29	Missouri	~10K	0.95×
30	New Mexico	~4K	0.94×
31	Virginia	~20K	0.92×
32	Kentucky	~10K	0.92×
33	Kansas	~6K	0.91×
34	South Dakota	~2K	0.91×
35	Alaska	~2K	0.91×
36	North Carolina	~20K	0.90×
37	Delaware	~2K	0.90×
38	North Dakota	~2K	0.90×
39	Indiana	~10K	0.89×
40	Oklahoma	~8K	0.89×
41	Louisiana	~9K	0.87×
42	Alabama	~10K	0.85×
43	Maryland	~10K	0.84×
44	Florida	~50K	0.83×
45	Arkansas	~6K	0.83×
46	West Virginia	~3K	0.83×
47	Mississippi	~6K	0.79×
48	Hawaii	~3K	0.79×
49	South Carolina	~10K	0.77×
50	Georgia	~20K	0.75×

Affinity by region — The Kills, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Kills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Kills audience
#	Interest	Category	×
01	Amnesia (visual novel)	Literature	201.88×
02	Olivia Jean	Music & Radio	163.73×
03	The Hives	Music & Radio	129.28×
04	Amyl and the Sniffers	Music & Radio	120.05×
05	Editors (band)	Music & Radio	104.55×
06	Metric (band)	Music & Radio	99.33×
07	Automatic	Music & Radio	93.02×
08	CSS	Music & Radio	91.77×
09	Beirut (band)	Music & Radio	89.18×
10	pronoun	Music & Radio	86.81×
11	David Byrne	Music & Radio	81.34×
12	HighSchool	Music & Radio	76.71×
13	SPRINTS	Music & Radio	76.71×
14	Caveman	Music & Radio	70.42×
15	Grizzly Bear (band)	Music & Radio	66.71×
16	Stars	Music & Radio	42.90×
17	Jack White	Movies & TV	42.17×
18	Therapy?	Music & Radio	32.63×
19	Greyhounds	Music & Radio	25.34×
20	Cardinals	Music & Radio	23.04×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Kills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Kills audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.32×
Design Affinity	PREMIUM	1.25×
Extroversion	THRILL	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Kills audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.90×
Individualism	JOY	0.96×
Need for Security	CONSERVATISM	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Kills have in United States?

The Kills has an estimated audience of 1,023,049 people in United States, concentrated in California and Texas.

What is the gender split and age of The Kills fans?

43.0% of The Kills fans are female, 57.0% are male, with an average age of 42.5 years.

Which brands do The Kills fans like most?

The Kills fans show strongest brand affinity for HighSchool (76.71×), Amnesia (visual novel) (201.88×), and The Hives (129.28×) over the country average.

Where do The Kills fans live in United States?

The Kills fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do The Kills fans also like?

Beyond The Kills itself, the audience over-indexes on Amnesia (visual novel) (201.88×), The Hives (129.28×), Stars (42.9×), and Editors (band) (104.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Kills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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