Rascasse Audience Intelligence

Automatic Audience in United States

A data profile of the people who buy, follow and care about Automatic in United States — modelled from more than twelve digital signal sources. Automatic has an estimated audience of 764,056 people in United States.

#13among New wave in United States#6576among Person in United States#3791in Music & Radio

The average Automatic fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bloc Party, The Hives, Chyler Leigh, with strongest over-indexing on Bloc Party (374.53× the country average).

Demographically, the Automatic audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automatic fan in United States is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Bloc Party.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automatic profile in United States.

Audience size
764K
in United States
Gender
53.4%♀
46.6% male
Age
37.4
average years
Country rank
#28286
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automatic fans

53.4% are female, 46.6% are male, average age 37.4.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Automatic audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.4
Estimated audience size764,056
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Automatic audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Automatic audience comes from United States.

Worldwide audience distribution share by country for Automatic
CountryShare
India24.8%
United States24.6%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automatic audience in United States is strongest.

Fig. 05

Top regions by affinity

Automatic fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K2.26×
02Mississippi~7K1.25×
03Arkansas~7K1.21×
04Georgia~30K1.20×
05Oklahoma~9K1.18×
06Louisiana~10K1.12×
07Texas~70K1.11×
08Kentucky~10K1.11×
09South Carolina~10K1.09×
10California~80K1.08×
11New Mexico~4K1.08×
12Virginia~20K1.06×
13Arizona~20K1.06×
14Kansas~6K1.06×
15Oregon~8K1.05×
16Florida~50K1.04×
17Iowa~6K1.04×
18Missouri~10K1.03×
19North Carolina~20K1.02×
20Nevada~7K1.01×
21Tennessee~10K1.00×
22Michigan~20K0.99×
23West Virginia~3K0.99×
24Ohio~20K0.98×
25Indiana~10K0.98×
26Nebraska~3K0.98×
27Hawaii~3K0.98×
28Idaho~3K0.97×
29Alaska~1K0.97×
30Illinois~20K0.96×
31Washington~10K0.96×
32North Dakota~1K0.96×
33Montana~2K0.95×
34South Dakota~2K0.95×
35Utah~6K0.93×
36Delaware~2K0.93×
37Wisconsin~10K0.92×
38Pennsylvania~20K0.90×
39Maryland~10K0.90×
40Maine~2K0.89×
41New Jersey~20K0.88×
42Rhode Island~2K0.88×
43Minnesota~9K0.87×
44New York~30K0.85×
45Colorado~9K0.85×
46Connecticut~6K0.85×
47Vermont~1K0.84×
48New Hampshire~2K0.83×
49Washington, District of Columbia~2K0.80×
50Massachusetts~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Automatic, United States
0.74×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automatic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automatic audience
#·InterestCategoryAffinity×
01Bloc PartyMusic & Radio374.53×
02Spar (retailer)Shopping137.58×
03The HivesMusic & Radio113.47×
04The KillsMusic & Radio93.02×
05MobyMusic & Radio91.74×
06Two Door Cinema ClubMusic & Radio87.20×
07Chyler LeighFashion & Accessoires80.90×
08Julian CasablancasMusic & Radio76.61×
09Modest MouseMusic & Radio62.84×
10LCD SoundsystemMusic & Radio54.02×
11FugaziMusic & Radio49.67×
12Vampire WeekendMusic & Radio44.74×
13Death Cab for CutieMusic & Radio42.17×
14MelvinsMusic & Radio38.15×
15JamiroquaiMusic & Radio37.96×
16FoalsMusic & Radio36.73×
17Queens of the Stone AgeMusic & Radio33.83×
18BeckMusic & Radio20.58×
19MGMTMusic & Radio16.55×
20Jack WhiteMovies & TV11.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automatic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automatic audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.59×
Urban LifestyleOPEN1.46×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automatic audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.72×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automatic have in United States?

Automatic has an estimated audience of 764,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automatic fans?

53.4% of Automatic fans are female, 46.6% are male, with an average age of 37.4 years.

03

Which brands do Automatic fans like most?

Automatic fans show strongest brand affinity for Bloc Party (374.53×), The Hives (113.47×), and Chyler Leigh (80.9×) over the country average.

04

Where do Automatic fans live in United States?

Automatic fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Automatic fans also like?

Beyond Automatic itself, the audience over-indexes on The Hives (113.47×), Chyler Leigh (80.9×), The Kills (93.02×), and Spar (retailer) (137.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Automatic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automatic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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