Automatic Audience in United States

Automatic has an estimated audience of 662,903 people in United States. 50.3% are female, 49.7% are male, average age 34.6. Top brand affinities: Julian Casablancas, Spar (retailer), The Kills, Chyler Leigh, Peter Dinklage.

Top brand affinities include Julian Casablancas, Spar (retailer), The Kills, with strongest over-indexing on Julian Casablancas (193.94× the country average). Demographically, the Automatic audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Tradition, Extroversion.

Category: Music & Radio · Type: Person · Subtype: New wave

Demographics of Automatic fans

Demographic split for Automatic audience in United States
MetricValue
Female50.3%
Male49.7%
Average age34.6
Estimated audience size662,903

Audience persona

The typical Automatic fan in United States is balanced, around 34.6 years old, with strong Tradition tendencies and a notable affinity for Julian Casablancas.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automatic audience
BrandAffinityCategory
Julian Casablancas193.94×Music & Radio
Spar (retailer)155.72×Shopping
The Kills99.03×Music & Radio
Chyler Leigh66.68×Fashion & Accessoires
Peter Dinklage34.49×Movies & TV
Moby76.12×Music & Radio
Emilia Clarke21.94×Movies & TV
Two Door Cinema Club107.6×Music & Radio
The Hives98.95×Music & Radio
Google News8.96×News
LCD Soundsystem62.03×Music & Radio
Kurt Cobain17.68×Music & Radio
Kia Sportage30.46×Cars & Mobility
Indeed.com5.85×Business & Career
Jamiroquai43.53×Music & Radio
Fugazi50.77×Music & Radio
Ozzy Osbourne11.8×Music & Radio
Google Maps4.98×Internet & Social Media
MGMT22.8×Music & Radio
The Smiths17.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automatic audience
TraitClusterScore
TraditionCONSERVATISM1.43
ExtroversionTHRILL1.34
Design AffinityPREMIUM1.34
LGBTQ+ IdentityOPEN1.3
Early Adopter MentalityPOWER1.29
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Automatic
CountryShare
United States25.7%
India23.7%
Japan11.4%

See Automatic audiences in other countries

More New wave audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Automatic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.