Automatic Audience in United States
Automatic has an estimated audience of 662,903 people in United States. 50.3% are female, 49.7% are male, average age 34.6. Top brand affinities: Gilt.com, Yahoo Sports Fantasy, Elsword, Goop, Historic site.
Top brand affinities include Gilt.com, Yahoo Sports Fantasy, Elsword, with strongest over-indexing on Gilt.com (20× the country average). Demographically, the Automatic audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Automatic fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.6 |
| Estimated audience size | 662,903 |
Audience persona
The typical Automatic fan in United States is balanced, around 34.6 years old, with strong Tradition tendencies and a notable affinity for Gilt.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gilt.com | 20× | Shopping |
| Yahoo Sports Fantasy | 14.8× | |
| Elsword | 30.46× | Games |
| Goop | 9.45× | Internet & Social Media |
| Historic site | 7.22× | Arts & Culture |
| Cass County, Missouri | 16.7× | Travel & Leisure |
| Vocal harmony | 6.7× | Music & Radio |
| Grinch | 5.39× | Movies & TV |
| Fantasy Football | 16.18× | Internet & Social Media |
| Guy Fieri | 4.98× | Movies & TV |
| Governor of Michigan | 8.88× | Politics & Society |
| Israel | 2.53× | Travel & Leisure |
| Mathcore | 9.55× | Music & Radio |
| Vickie Guerrero | 16.91× | Business & Career |
| Gungor | 45.11× | Music & Radio |
| Celtic mythology | 10.05× | Arts & Culture |
| Winemaking | 4.53× | Food & Beverages |
| Hugh Howey | 29.49× | Literature |
| TV Fanatic | 9.89× | Movies & TV |
| Stay at Home Mum | 12.46× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| India | 23.7% |
| Japan | 11.4% |
See Automatic audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Automatic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.