Iceage Audience in United States
Iceage has an estimated audience of 3,742,121 people in United States. 46.3% are female, 53.7% are male, average age 44.3. Top brand affinities: Governor of Michigan, Goop, Israel, Wok, Vocal harmony.
Top brand affinities include Governor of Michigan, Goop, Israel, with strongest over-indexing on Governor of Michigan (16.65× the country average). Demographically, the Iceage audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Iceage fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.3 |
| Estimated audience size | 3,742,121 |
Audience persona
The typical Iceage fan in United States is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 16.65× | Politics & Society |
| Goop | 11.06× | Internet & Social Media |
| Israel | 4.06× | Travel & Leisure |
| Wok | 10.77× | Food & Beverages |
| Vocal harmony | 7.4× | Music & Radio |
| Grinch | 6.34× | Movies & TV |
| El Paso County, Colorado | 18.65× | Travel & Leisure |
| Google Home | 9.22× | Technology & Electronics |
| Cherish (group) | 15.04× | Music & Radio |
| Hibachi | 10.73× | Food & Beverages |
| headspace | 12.46× | Health |
| Grace Slick | 11.46× | Music & Radio |
| Fairy godmother | 9.33× | Literature |
| Hipster | 11.46× | Politics & Society |
| No Escape (1994 film) | 12.88× | Movies & TV |
| TV Fanatic | 12.02× | Movies & TV |
| Kikar HaShabbat | 14.33× | News |
| Harlow | 9.88× | Travel & Leisure |
| Urban Outfitters | 1.53× | Shopping |
| Ira Glass | 13.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| DIY Mentality | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.34 |
| Extroversion | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.24 |
| Individualism | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Germany | 12.8% |
| Spain | 7.6% |
See Iceage audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
- BODEGA (2,019,536)
How to read this data
Audience size is the estimated number of people in United States who actively search for Iceage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.