Iceage Audience in United States
Iceage has an estimated audience of 3,742,121 people in United States. 46.3% are female, 53.7% are male, average age 44.3. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.08× the country average). Demographically, the Iceage audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Iceage fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 44.3 |
| Estimated audience size | 3,742,121 |
Audience persona
The typical Iceage fan in United States is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.08× | Business & Career |
| Google Maps | 14.87× | Internet & Social Media |
| CarGurus | 18.14× | Cars & Mobility |
| Indeed.com | 12.38× | Business & Career |
| Circle K | 16.71× | Shopping |
| DeviantArt | 16.44× | Internet & Social Media |
| AccuWeather | 13.89× | Home & Garden |
| Enterprise Rent-A-Car | 12× | Cars & Mobility |
| Autism Awareness | 18.33× | Health |
| Khan Academy | 16.04× | Business & Career |
| Billy Bob Thornton | 16.62× | Movies & TV |
| Diabetes mellitus awareness | 12.04× | Health |
| Diane Keaton | 11.09× | Movies & TV |
| Google News | 10.43× | News |
| Bruce Willis | 12.77× | Movies & TV |
| Beetlejuice | 8.57× | Movies & TV |
| ICloud | 14.44× | Technology & Electronics |
| Jeff Bezos | 17.08× | Business & Career |
| Aaron Rodgers | 9.52× | Sports |
| Dakota Johnson | 14.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| DIY Mentality | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.34 |
| Extroversion | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.24 |
| Individualism | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Germany | 12.8% |
| Spain | 7.6% |
See Iceage audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
- BODEGA (2,019,536)
How to read this data
Audience size is the estimated number of people in United States who actively search for Iceage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.