HighSchool Audience in United States
HighSchool has an estimated audience of 7,375,319 people in United States. 39.4% are female, 60.6% are male, average age 47.0. Top brand affinities: Steampunk, Home Delivery, Nipsey Hussle, Yahoo Sports Fantasy, Home staging.
Top brand affinities include Steampunk, Home Delivery, Nipsey Hussle, with strongest over-indexing on Steampunk (38.16× the country average). Demographically, the HighSchool audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of HighSchool fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 47.0 |
| Estimated audience size | 7,375,319 |
Audience persona
The typical HighSchool fan in United States is more male, around 47.0 years old, with strong Tradition tendencies and a notable affinity for Steampunk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 38.16× | Fashion & Accessoires |
| Home Delivery | 12.93× | Food & Beverages |
| Nipsey Hussle | 19.59× | Music & Radio |
| Yahoo Sports Fantasy | 18.71× | |
| Home staging | 12.24× | Home & Garden |
| Nationality | 4.08× | Politics & Society |
| Elsword | 21.18× | Games |
| Minnesota | 2.05× | Travel & Leisure |
| JibJab | 6.75× | Internet & Social Media |
| Hugh Howey | 35.9× | Literature |
| UK garage | 5.71× | Music & Radio |
| Israel | 2.2× | Travel & Leisure |
| Alaska | 1.74× | Travel & Leisure |
| CoreLogic | 22.03× | Business & Career |
| Corona (band) | 5.12× | Music & Radio |
| Final Fantasy XIII (13) | 26.35× | Games |
| Pediatric Hematology and Oncology | 8.62× | Health |
| On the Border Mexican Grill & Cantina | 4.7× | Food & Beverages |
| Historic site | 2.79× | Arts & Culture |
| Justice | 1.86× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.48 |
| Community Orientation | OPEN | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.6% |
| India | 5.9% |
| United Kingdom | 4.6% |
See HighSchool audiences in other countries
More New wave audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for HighSchool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.