Rascasse Audience Intelligence

The Hives Audience in United States

A data profile of the people who buy, follow and care about The Hives in United States — modelled from more than twelve digital signal sources. The Hives has an estimated audience of 1,661,866 people in United States.

#179among Band in United States#3195among Person in United States#1941in Music & Radio

The average The Hives fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New Jersey, Texas.

Top brand affinities include Cardinals, Amyl and the Sniffers, The Mummies, with strongest over-indexing on Cardinals (95.2× the country average).

Demographically, the The Hives audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hives fan in United States is more male, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Cardinals.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hives profile in United States.

Audience size
1.7M
in United States
Gender
33.2%♀
66.8% male
Age
41.3
average years
Country rank
#16430
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hives fans

33.2% are female, 66.8% are male, average age 41.3.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for The Hives audience in United States
MetricValue
Female33.2%
Male66.8%
Average age41.3
Estimated audience size1,661,866
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the The Hives audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4926%
50+23%
Fig. 04

Worldwide distribution

49.7%

of the worldwide The Hives audience comes from United States.

Worldwide audience distribution share by country for The Hives
CountryShare
United States49.7%
United Kingdom19.7%
Sweden4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hives audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hives fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~10K6.11×
02New Jersey~30K4.28×
03West Virginia~4K3.14×
04Utah~5K2.36×
05Hawaii~2K2.24×
06Missouri~9K2.08×
07Georgia~10K1.85×
08Massachusetts~8K1.54×
09Idaho~2K1.46×
10Kentucky~5K1.45×
11Pennsylvania~10K1.40×
12California~40K1.28×
13Texas~30K1.24×
14Oklahoma~4K1.23×
15Colorado~5K1.19×
16Washington, District of Columbia<1K0.97×
17Indiana~4K0.92×
18Delaware<1K0.91×
19Virginia~6K0.89×
20New Hampshire<1K0.89×
21Rhode Island<1K0.88×
22New York~10K0.85×
23North Dakota<1K0.85×
24North Carolina~7K0.84×
25Kansas~2K0.83×
26Iowa~2K0.82×
27Maryland~4K0.80×
28Illinois~7K0.79×
29Ohio~6K0.79×
30Vermont<1K0.79×
31Maine<1K0.75×
32Montana<1K0.75×
33Alaska<1K0.73×
34Tennessee~4K0.71×
35Oregon~2K0.71×
36South Dakota<1K0.70×
37Wisconsin~3K0.68×
38Florida~10K0.66×
39Connecticut~2K0.66×
40Arizona~3K0.65×
41Washington~3K0.64×
42Michigan~4K0.63×
43Louisiana~2K0.63×
44Minnesota~2K0.58×
45New Mexico<1K0.54×
46Nebraska<1K0.53×
47Nevada~1K0.51×
48Mississippi~1K0.49×
49South Carolina~2K0.45×
50Alabama~2K0.43×
Fig. 06

Affinity by region

Affinity by region — The Hives, United States
0.43×1.00×6.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hives audience
#·InterestCategoryAffinity×
01Amyl and the SniffersMusic & Radio465.84×
02The RakesMusic & Radio236.20×
03AmenMusic & Radio191.75×
04Happy MondaysMusic & Radio165.94×
05KO KO MOMusic & Radio162.94×
06The MummiesMusic & Radio159.46×
07Julian CasablancasMusic & Radio139.33×
08Franz Ferdinand (band)Music & Radio138.04×
09PainMusic & Radio135.36×
10The KillsMusic & Radio130.80×
11Sex MexMusic & Radio120.33×
12Dead Poet SocietyMusic & Radio116.21×
13Editors (band)Music & Radio105.23×
14Noah CyrusMusic & Radio99.90×
15CardinalsMusic & Radio95.20×
16Therapy?Music & Radio74.90×
17AthleteMusic & Radio58.12×
18LakeMusic & Radio57.35×
19GorillazMusic & Radio53.43×
20NebulaMusic & Radio49.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hives audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.95×
TraditionCONSERVATISM1.79×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hives audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.96×
Luxury OrientationPREMIUM1.01×
TravellingTHRILL1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hives have in United States?

The Hives has an estimated audience of 1,661,866 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of The Hives fans?

33.2% of The Hives fans are female, 66.8% are male, with an average age of 41.3 years.

03

Which brands do The Hives fans like most?

The Hives fans show strongest brand affinity for Cardinals (95.2×), Amyl and the Sniffers (465.84×), and The Mummies (159.46×) over the country average.

04

Where do The Hives fans live in United States?

The Hives fans in United States are most concentrated in California (reach ~40K), New Jersey (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Hives fans also like?

Beyond The Hives itself, the audience over-indexes on Amyl and the Sniffers (465.84×), The Mummies (159.46×), Dead Poet Society (116.21×), and The Rakes (236.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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