The Hives Audience in United States

The Hives logo

The Hives has an estimated audience of 258,592 people in United States. 33.2% are female, 66.8% are male, average age 41.3. Top regions: California, New York, Pennsylvania. Top brand affinities: Amyl and the Sniffers, Cardinals, The Mummies, Dead Poet Society, Sex Mex.

The average The Hives fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Amyl and the Sniffers, Cardinals, The Mummies, with strongest over-indexing on Amyl and the Sniffers (465.84× the country average). Demographically, the The Hives audience skews more male with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Hives fans

Demographic split for The Hives audience in United States
MetricValue
Female33.2%
Male66.8%
Average age41.3
Estimated audience size258,592

Audience persona

The typical The Hives fan in United States is more male, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Amyl and the Sniffers.

Top regions in United States

Top regions ranked by reach for The Hives in United States
RegionReachAffinity
California46,6841.64×
New York26,0541.8×
Pennsylvania22,9072.63×
Massachusetts16,0593.15×
Texas14,3980.65×
Illinois12,4741.45×
Ohio11,9491.5×
New Jersey11,9371.81×
Florida9,1570.52×
Georgia8,1871.03×
Michigan7,3351.08×
Maryland7,3281.65×
Virginia6,2961×
North Carolina5,6330.72×
Washington5,0990.98×
Arizona3,6570.69×
Tennessee3,6070.7×
Colorado3,4650.85×
Indiana3,3930.72×
Connecticut3,3431.29×
Missouri3,2680.78×
Minnesota3,2670.88×
Oregon3,1471.06×
Wisconsin3,0940.8×
Kentucky2,4290.75×
South Carolina2,2820.59×
Nevada1,9590.78×
Alabama1,9550.54×
Louisiana1,7880.54×
New Hampshire1,7611.73×
Washington, District of Columbia1,5481.99×
Utah1,4990.65×
Oklahoma1,4630.51×
Iowa1,4370.67×
Kansas1,4180.7×
Maine1,2701.37×
Rhode Island1,2551.52×
Delaware1,1981.68×
Arkansas9830.46×
West Virginia9340.78×
New Mexico7990.62×
Idaho7860.61×
Nebraska7030.54×
Mississippi6790.32×
Vermont5521.22×
Hawaii5310.48×
Montana3250.45×
Alaska3110.56×
North Dakota2950.56×
South Dakota2850.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hives audience
BrandAffinityCategory
Amyl and the Sniffers465.84×Music & Radio
Cardinals95.2×Music & Radio
The Mummies159.46×Music & Radio
Dead Poet Society116.21×Music & Radio
Sex Mex120.33×Music & Radio
The Rakes236.2×Music & Radio
Athlete58.12×Music & Radio
Happy Mondays165.94×Music & Radio
Amen191.75×Music & Radio
Therapy?74.9×Music & Radio
KO KO MO162.94×Music & Radio
Noah Cyrus99.9×Music & Radio
Franz Ferdinand (band)138.04×Music & Radio
Pain135.36×Music & Radio
The Kills130.8×Music & Radio
Julian Casablancas139.33×Music & Radio
Lake57.35×Music & Radio
Nebula49.6×Music & Radio
Gorillaz53.43×Music & Radio
The White Stripes115.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hives audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
TraditionCONSERVATISM1.8
SustainabilityBALANCE1.44
Design AffinityPREMIUM1.23
ExtroversionTHRILL1.19
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for The Hives
CountryShare
United States18.1%
United Kingdom10.8%
Sweden10.5%

See The Hives audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Hives have in United States?

The Hives has an estimated audience of 258,592 people in United States, concentrated in California and New York.

What is the gender split and age of The Hives fans?

33.2% of The Hives fans are female, 66.8% are male, with an average age of 41.3 years.

Which brands do The Hives fans like most?

The Hives fans show strongest brand affinity for Amyl and the Sniffers (465.84×), Cardinals (95.2×), and The Mummies (159.46×) over the country average.

Where do The Hives fans live in United States?

The Hives fans in United States are most concentrated in California (reach 46,684), New York (reach 26,054), and Pennsylvania (reach 22,907). These three regions account for the largest share of the active audience.

What other brands do The Hives fans also like?

Beyond The Hives itself, the audience over-indexes on Cardinals (95.2×), The Mummies (159.46×), Dead Poet Society (116.21×), and Sex Mex (120.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.