Happy Mondays Audience in United States

Happy Mondays logo

Happy Mondays has an estimated audience of 1,119,631 people in United States. 32.8% are female, 67.2% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Israel, Palestine Polytechnic University, Dog breed, Winemaking.

The average Happy Mondays fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Israel, Palestine Polytechnic University, with strongest over-indexing on Home equity (35.16× the country average). Demographically, the Happy Mondays audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Happy Mondays fans

Demographic split for Happy Mondays audience in United States
MetricValue
Female32.8%
Male67.2%
Average age41.3
Estimated audience size1,119,631

Audience persona

The typical Happy Mondays fan in United States is more male, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Happy Mondays in United States
RegionReachAffinity
California168,3431.37×
Texas134,8461.4×
Florida124,6871.64×
New York80,0381.28×
Illinois54,9871.47×
Georgia52,7311.53×
Virginia41,7121.53×
North Carolina40,7121.21×
Pennsylvania37,0820.98×
Ohio30,6270.89×
Arizona29,5601.29×
New Jersey28,6121×
Maryland26,8811.4×
Michigan25,0580.86×
Tennessee24,0841.07×
South Carolina21,4381.27×
Washington19,3950.86×
Minnesota18,7581.17×
Massachusetts18,2400.83×
Wisconsin16,6490.99×
Louisiana16,4821.14×
Indiana16,4150.8×
Alabama16,2141.04×
Colorado16,1710.92×
Missouri16,0530.89×
Nevada12,7541.18×
Kentucky12,7430.91×
Connecticut12,3291.1×
Oregon11,8120.92×
Oklahoma10,7520.86×
Mississippi10,6031.15×
Arkansas9,4821.03×
Iowa7,3960.8×
Kansas7,1610.81×
Utah6,7470.67×
New Mexico6,3741.14×
Nebraska4,7820.85×
Idaho4,3760.78×
Hawaii4,0270.84×
New Hampshire3,7970.86×
West Virginia3,7820.73×
Washington, District of Columbia3,7731.12×
Delaware3,2221.04×
Rhode Island2,6980.76×
Maine2,6960.67×
Montana2,1180.68×
South Dakota1,9790.76×
North Dakota1,6600.72×
Alaska1,6050.67×
Wyoming1,0320.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy Mondays audience
BrandAffinityCategory
Home equity35.16×Home & Garden
Israel9.05×Travel & Leisure
Palestine Polytechnic University56.96×Business & Career
Dog breed2.73×Pets & Animals
Winemaking9.29×Food & Beverages
JibJab9.39×Internet & Social Media
Stay at Home Mum20.06×Kids & Family
Home Delivery4.65×Food & Beverages
Home staging7.78×Home & Garden
Pro-Ject5.58×Music & Radio
Home construction1.96×Home & Garden
Elsword20×Games
Mount Merapi47.97×Travel & Leisure
Anderson Silva (kickboxer)11.55×Sports
Ixtapaluca19.83×Travel & Leisure
Clovis, New Mexico18.18×Travel & Leisure
Alaska1.74×Travel & Leisure
Columbia, Missouri9.36×Travel & Leisure
Yahoo Sports Fantasy6.61×
Celtic mythology8.53×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy Mondays audience
TraitClusterScore
TraditionCONSERVATISM2.17
LGBTQ+ IdentityOPEN1.84
Early Adopter MentalityPOWER1.44
Urban LifestyleOPEN1.42
ExtroversionTHRILL1.38
SustainabilityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Happy Mondays
CountryShare
United States48.4%
United Kingdom26.9%
Australia3.5%

See Happy Mondays audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Happy Mondays have in United States?

Happy Mondays has an estimated audience of 1,119,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Happy Mondays fans?

32.8% of Happy Mondays fans are female, 67.2% are male, with an average age of 41.3 years.

Which brands do Happy Mondays fans like most?

Happy Mondays fans show strongest brand affinity for Home equity (35.16×), Israel (9.05×), and Palestine Polytechnic University (56.96×) over the country average.

Where do Happy Mondays fans live in United States?

Happy Mondays fans in United States are most concentrated in California (reach 168,343), Texas (reach 134,846), and Florida (reach 124,687). These three regions account for the largest share of the active audience.

What other brands do Happy Mondays fans also like?

Beyond Happy Mondays itself, the audience over-indexes on Israel (9.05×), Palestine Polytechnic University (56.96×), Dog breed (2.73×), and Winemaking (9.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Mondays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.