U2 Audience in United States

U2 logo

U2 has an estimated audience of 1,187,809 people in United States. 45.2% are female, 54.8% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: YUNGBLUD, Twins (group), Liam Gallagher, Elton John, Happy Mondays.

The average U2 fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include YUNGBLUD, Twins (group), Liam Gallagher, with strongest over-indexing on YUNGBLUD (21.24× the country average). Demographically, the U2 audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of U2 fans

Demographic split for U2 audience in United States
MetricValue
Female45.2%
Male54.8%
Average age41.1
Estimated audience size1,187,809

Audience persona

The typical U2 fan in United States is balanced, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for YUNGBLUD.

Top regions in United States

Top regions ranked by reach for U2 in United States
RegionReachAffinity
California152,1761.16×
Texas92,9720.91×
New York75,1921.13×
Florida72,6090.9×
Pennsylvania49,8211.25×
Illinois42,8351.08×
Ohio36,5951×
Massachusetts34,0591.46×
North Carolina33,2780.93×
Georgia31,8620.87×
New Jersey30,5111.01×
Michigan30,1290.97×
Virginia29,6911.03×
Arizona27,7641.14×
Washington25,3781.07×
Tennessee23,5080.99×
Maryland20,0420.98×
Colorado20,0101.07×
Missouri19,8571.04×
Minnesota19,5481.15×
Nevada19,4551.69×
Indiana19,3860.89×
Wisconsin17,4340.98×
Alabama14,6440.88×
South Carolina14,2330.8×
Kentucky13,9860.94×
Oregon13,7041.01×
Connecticut13,1981.11×
Utah12,7351.2×
Oklahoma11,8620.9×
Louisiana10,6330.69×
Iowa9,2700.95×
Arkansas8,3660.85×
Kansas7,9760.85×
Mississippi7,7390.79×
Nebraska5,8600.98×
New Mexico5,6570.95×
Idaho5,4030.91×
New Hampshire5,2311.12×
Maine4,8551.14×
Washington, District of Columbia4,4421.24×
Hawaii4,4260.87×
West Virginia4,0890.74×
Rhode Island3,6060.95×
Montana3,1830.97×
Delaware2,6640.81×
South Dakota2,6330.96×
Alaska2,4970.98×
North Dakota2,4060.99×
Vermont2,1791.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U2 audience
BrandAffinityCategory
YUNGBLUD21.24×Music & Radio
Twins (group)18.81×Music & Radio
Liam Gallagher38.42×Music & Radio
Elton John17.05×Music & Radio
Happy Mondays35.03×Music & Radio
Twenty One Pilots26.5×Music & Radio
David Bowie15.14×Music & Radio
Kurt Cobain13.64×Music & Radio
Pulp (band)36.64×Music & Radio
Depeche Mode25.15×Music & Radio
Ozzy Osbourne8.18×Music & Radio
Arctic Monkeys22.32×Music & Radio
Jon Bon Jovi14.16×Music & Radio
Kings of Leon28.7×Music & Radio
Jane Goodall8.83×Pets & Animals
Lizzy Borden8.29×Music & Radio
Imagine Dragons17.41×Music & Radio
Deftones13.69×Music & Radio
Album5.18×Music & Radio
Alice Cooper (band)13.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U2 audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM1.97
TraditionCONSERVATISM1.64
LGBTQ+ IdentityOPEN1.62
Community OrientationOPEN1.28
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for U2
CountryShare
United States15.0%
Italy8.9%
Brazil7.1%

See U2 audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does U2 have in United States?

U2 has an estimated audience of 1,187,809 people in United States, concentrated in California and Texas.

What is the gender split and age of U2 fans?

45.2% of U2 fans are female, 54.8% are male, with an average age of 41.1 years.

Which brands do U2 fans like most?

U2 fans show strongest brand affinity for YUNGBLUD (21.24×), Twins (group) (18.81×), and Liam Gallagher (38.42×) over the country average.

Where do U2 fans live in United States?

U2 fans in United States are most concentrated in California (reach 152,176), Texas (reach 92,972), and New York (reach 75,192). These three regions account for the largest share of the active audience.

What other brands do U2 fans also like?

Beyond U2 itself, the audience over-indexes on Twins (group) (18.81×), Liam Gallagher (38.42×), Elton John (17.05×), and Happy Mondays (35.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.