Album Audience in United States

Album has an estimated audience of 18,062,645 people in United States. 50.1% are female, 49.9% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Beetlejuice, Google Maps, Ozzy Osbourne.

The average Album fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Beetlejuice, with strongest over-indexing on Finnair (675× the country average). Demographically, the Album audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Album fans

Demographic split for Album audience in United States
MetricValue
Female50.1%
Male49.9%
Average age40.3
Estimated audience size18,062,645

Audience persona

The typical Album fan in United States is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Album in United States
RegionReachAffinity
California2,007,0751.01×
Texas1,547,2571×
Florida1,229,8301.01×
New York972,1160.96×
Pennsylvania694,9821.14×
Ohio652,0701.17×
Illinois623,3721.04×
North Carolina565,5271.04×
Georgia557,4021×
Michigan532,3931.13×
New Jersey480,7221.05×
Tennessee414,5171.14×
Virginia400,0900.91×
Arizona396,4621.08×
Indiana391,0091.18×
Washington366,0041.01×
Missouri343,7471.18×
Massachusetts331,3770.93×
Wisconsin284,3071.05×
Alabama282,7161.12×
South Carolina280,0121.03×
Maryland272,3710.88×
Colorado265,9370.93×
Kentucky261,3191.15×
Louisiana252,0561.08×
Minnesota238,6130.92×
Oklahoma221,3821.1×
Oregon211,4131.02×
Nevada177,5971.02×
Connecticut176,6620.98×
Arkansas167,8231.13×
Kansas161,1181.13×
Mississippi157,4661.06×
Utah150,1540.93×
Iowa148,2231×
New Mexico94,0041.04×
West Virginia91,5781.09×
Nebraska88,4650.98×
Idaho83,8000.93×
New Hampshire74,7721.05×
Hawaii70,3440.91×
Maine65,8831.02×
Rhode Island55,0180.96×
Montana47,5110.95×
Delaware46,4600.93×
South Dakota35,3050.85×
Washington, District of Columbia35,0410.65×
North Dakota31,4240.85×
Vermont27,6260.87×
Alaska25,9040.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Album audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One11.08×Business & Career
Beetlejuice10.82×Movies & TV
Google Maps8.22×Internet & Social Media
Ozzy Osbourne18.72×Music & Radio
Diane Keaton12.34×Movies & TV
DeviantArt12.18×Internet & Social Media
Bruce Willis12.18×Movies & TV
Billy Bob Thornton13.76×Movies & TV
Demi Moore14.51×Movies & TV
Kurt Cobain18.64×Music & Radio
AccuWeather9.73×Home & Garden
Aaron Rodgers9.49×Sports
CarGurus8.6×Cars & Mobility
Indeed.com6.01×Business & Career
Chester Bennington25.59×Music & Radio
Circle K9.54×Shopping
Clint Eastwood11.87×Movies & TV
Matthew McConaughey11.76×Movies & TV
Patrick Swayze15.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Album audience
TraitClusterScore
Early Adopter MentalityPOWER1.43
LGBTQ+ IdentityOPEN1.32
ExtroversionTHRILL1.25
TraditionCONSERVATISM1.18
SustainabilityBALANCE1.12
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Album
CountryShare
United States27.7%
United Kingdom6.2%
Germany6.0%

See Album audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Album have in United States?

Album has an estimated audience of 18,062,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Album fans?

50.1% of Album fans are female, 49.9% are male, with an average age of 40.3 years.

Which brands do Album fans like most?

Album fans show strongest brand affinity for Finnair (675×), Capital One (11.08×), and Beetlejuice (10.82×) over the country average.

Where do Album fans live in United States?

Album fans in United States are most concentrated in California (reach 2,007,075), Texas (reach 1,547,257), and Florida (reach 1,229,830). These three regions account for the largest share of the active audience.

What other brands do Album fans also like?

Beyond Album itself, the audience over-indexes on Capital One (11.08×), Beetlejuice (10.82×), Google Maps (8.22×), and Ozzy Osbourne (18.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Album. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.