Album Audience in Germany
Album has an estimated audience of 3,900,535 people in Germany. 45.5% are female, 54.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Craiova, Mechanic, Progressive rock.
The average Album fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Craiova, with strongest over-indexing on KLIX (AM) (14.06× the country average). Demographically, the Album audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Album fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 39.6 |
| Estimated audience size | 3,900,535 |
Audience persona
The typical Album fan in Germany is balanced, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 875,179 | 1.03× |
| Bayern | 687,603 | 1.1× |
| Baden-Württemberg | 623,640 | 1.17× |
| Hessen | 389,746 | 1.31× |
| Niedersachsen | 367,631 | 0.97× |
| Berlin | 213,627 | 1.22× |
| Rheinland-Pfalz | 212,565 | 1.09× |
| Sachsen | 181,063 | 0.95× |
| Schleswig-Holstein | 125,775 | 0.9× |
| Brandenburg | 108,510 | 0.9× |
| Thüringen | 91,615 | 0.92× |
| Sachsen-Anhalt | 87,936 | 0.87× |
| Hamburg | 85,851 | 0.97× |
| Mecklenburg-Vorpommern | 56,289 | 0.76× |
| Saarland | 43,673 | 0.91× |
| Bremen | 31,251 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 14.06× | Music & Radio |
| Israel | 9.35× | Travel & Leisure |
| Craiova | 14.54× | Travel & Leisure |
| Mechanic | 3.48× | Cars & Mobility |
| Progressive rock | 2.31× | Music & Radio |
| Unique Gifts | 1.88× | Shopping |
| Haberler | 1.75× | News |
| Corona (band) | 3.12× | Music & Radio |
| myDealZ | 3.32× | Shopping |
| Oliver Kahn | 3.84× | Sports |
| Birthday Gifts | 1.76× | Kids & Family |
| Celtic mythology | 5.26× | Arts & Culture |
| Neon Genesis Evangelion (manga) | 6.61× | Literature |
| Snow White (Fables) | 2.21× | Literature |
| Goosebumps (film) | 8.8× | Movies & TV |
| Esra Erol | 5.12× | Movies & TV |
| Hudson, New York | 5.17× | Travel & Leisure |
| HomeExchange.com | 5.9× | Travel & Leisure |
| Hormones: The Series | 7.49× | Movies & TV |
| Home Delivery | 2.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.16 |
| Indulgence | JOY | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| Spirituality | BALANCE | 1.05 |
| Mindfulness | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.2% |
| Germany | 6.0% |
See Album audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Album have in Germany?
Album has an estimated audience of 3,900,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Album fans?
45.5% of Album fans are female, 54.5% are male, with an average age of 39.6 years.
Which brands do Album fans like most?
Album fans show strongest brand affinity for KLIX (AM) (14.06×), Israel (9.35×), and Craiova (14.54×) over the country average.
Where do Album fans live in Germany?
Album fans in Germany are most concentrated in Nordrhein-Westfalen (reach 875,179), Bayern (reach 687,603), and Baden-Württemberg (reach 623,640). These three regions account for the largest share of the active audience.
What other brands do Album fans also like?
Beyond Album itself, the audience over-indexes on Israel (9.35×), Craiova (14.54×), Mechanic (3.48×), and Progressive rock (2.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Album. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.