Album Audience in Germany
Album has an estimated audience of 3,900,535 people in Germany. 45.5% are female, 54.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Nina Chuba, Satire, German television comedy, RTL Television.
The average Album fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Nina Chuba, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Album audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Album fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 39.6 |
| Estimated audience size | 3,900,535 |
Audience persona
The typical Album fan in Germany is balanced, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 875,179 | 1.03× |
| Bayern | 687,603 | 1.1× |
| Baden-Württemberg | 623,640 | 1.17× |
| Hessen | 389,746 | 1.31× |
| Niedersachsen | 367,631 | 0.97× |
| Berlin | 213,627 | 1.22× |
| Rheinland-Pfalz | 212,565 | 1.09× |
| Sachsen | 181,063 | 0.95× |
| Schleswig-Holstein | 125,775 | 0.9× |
| Brandenburg | 108,510 | 0.9× |
| Thüringen | 91,615 | 0.92× |
| Sachsen-Anhalt | 87,936 | 0.87× |
| Hamburg | 85,851 | 0.97× |
| Mecklenburg-Vorpommern | 56,289 | 0.76× |
| Saarland | 43,673 | 0.91× |
| Bremen | 31,251 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Nina Chuba | 9.12× | Music & Radio |
| Satire | 8.13× | Literature |
| German television comedy | 10.18× | Movies & TV |
| RTL Television | 5.08× | Movies & TV |
| Milli Vanilli | 14.54× | Music & Radio |
| Western Union | 5.54× | Business & Career |
| Maria Callas | 12.72× | Music & Radio |
| Tagesschau | 2.24× | Movies & TV |
| Thomann | 5.05× | Shopping |
| Power metal | 11.3× | Music & Radio |
| Kate Bush | 9.89× | Music & Radio |
| Pets | 1.74× | Pets & Animals |
| Country rap | 5.55× | Music & Radio |
| TikTok | 1.7× | Internet & Social Media |
| Heavysaurus | 10.62× | Music & Radio |
| Allgäu | 5.25× | Travel & Leisure |
| Scorpions (band) | 5.02× | Music & Radio |
| Alice Cooper (band) | 8.09× | Music & Radio |
| House music | 2.4× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.16 |
| Indulgence | JOY | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| Spirituality | BALANCE | 1.05 |
| Mindfulness | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.2% |
| Germany | 6.0% |
See Album audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Album have in Germany?
Album has an estimated audience of 3,900,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Album fans?
45.5% of Album fans are female, 54.5% are male, with an average age of 39.6 years.
Which brands do Album fans like most?
Album fans show strongest brand affinity for Jotex (78.71×), Nina Chuba (9.12×), and Satire (8.13×) over the country average.
Where do Album fans live in Germany?
Album fans in Germany are most concentrated in Nordrhein-Westfalen (reach 875,179), Bayern (reach 687,603), and Baden-Württemberg (reach 623,640). These three regions account for the largest share of the active audience.
What other brands do Album fans also like?
Beyond Album itself, the audience over-indexes on Nina Chuba (9.12×), Satire (8.13×), German television comedy (10.18×), and RTL Television (5.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Album. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.