A data profile of the people who buy, follow and care about Album in Italy — modelled from more than twelve digital signal sources. Album has an estimated audience of 3,831,104 people in Italy.
The average Album fan in Italy is 40.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Singer-songwriter, Progressive rock, Wikipedia, with strongest over-indexing on Singer-songwriter (4.56× the country average).
Demographically, the Album audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Album fan in Italy is balanced, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Album profile in Italy.
49.2% are female, 50.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 40.6 |
| Estimated audience size | 3,831,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Album audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.2% |
| Germany | 6.0% |
Where the Album audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~600K | 1.31× | |
| 02 | Sicilia | ~400K | 1.29× | |
| 03 | Puglia | ~300K | 1.22× | |
| 04 | Lombardy | ~800K | 1.16× | |
| 05 | Lazio | ~500K | 1.13× | |
| 06 | Calabria | ~100K | 1.12× | |
| 07 | Tuscany | ~300K | 1.05× | |
| 08 | Emilia-Romagna | ~300K | 1.03× | |
| 09 | Veneto | ~300K | 1.03× | |
| 10 | Piedmont | ~300K | 1.02× | |
| 11 | Basilicata | ~30K | 1.00× | |
| 12 | Marche | ~90K | 0.99× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Aosta Valley | ~9K | 0.95× | |
| 15 | Abruzzo | ~80K | 0.94× | |
| 16 | Molise | ~20K | 0.94× | |
| 17 | Friuli-Venezia Giulia | ~70K | 0.93× | |
| 18 | Trentino-Alto Adige/Südtirol | ~70K | 0.92× | |
| 19 | Sardinia | ~100K | 0.91× | |
| 20 | Umbria | ~60K | 0.91× |
The strongest cross-interests of the Album audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Death metal | Music & Radio | 6.37× | ||
| 02 | The Doors | Music & Radio | 6.37× | ||
| 03 | Kurt Cobain | Music & Radio | 6.37× | ||
| 04 | John Lennon | Music & Radio | 6.32× | ||
| 05 | Thomann | Shopping | 5.36× | ||
| 06 | Phil Collins | Music & Radio | 5.24× | ||
| 07 | Singer-songwriter | Music & Radio | 4.56× | ||
| 08 | Lucio Dalla | Music & Radio | 4.36× | ||
| 09 | Progressive rock | Music & Radio | 4.13× | ||
| 10 | Jazz fusion | Music & Radio | 3.06× | ||
| 11 | Wikipedia | Internet & Social Media | 2.95× | ||
| 12 | Satire | Literature | 2.49× | ||
| 13 | Sanremo Music Festival | Music & Radio | 2.37× | ||
| 14 | Mediaset | Technology & Electronics | 2.08× | ||
| 15 | Musical theatre | Movies & TV | 1.92× | ||
| 16 | Serie B | Sports | 1.92× | ||
| 17 | TicketOne | Travel & Leisure | 1.83× | ||
| 18 | Genetics | Kids & Family | 1.78× | ||
| 19 | Volunteering | Politics & Society | 1.61× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.40× | |
| Community Orientation | OPEN | 1.39× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.76× |
Album has an estimated audience of 3,831,104 people in Italy, concentrated in Lombardy and Campania.
49.2% of Album fans are female, 50.8% are male, with an average age of 40.6 years.
Album fans show strongest brand affinity for Singer-songwriter (4.56×), Progressive rock (4.13×), and Wikipedia (2.95×) over the country average.
Album fans in Italy are most concentrated in Lombardy (reach ~800K), Campania (reach ~600K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Album itself, the audience over-indexes on Progressive rock (4.13×), Wikipedia (2.95×), WhatsApp (1.51×), and Death metal (6.37×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Album. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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