Singer-songwriter Audience in Italy
Singer-songwriter has an estimated audience of 14,559,143 people in Italy. 56.8% are female, 43.2% are male, average age 38.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Songwriter, Composer, Cover version, Jannik Sinner, Rosalia.
The average Singer-songwriter fan in Italy is 38.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Songwriter, Composer, Cover version, with strongest over-indexing on Songwriter (12.8× the country average). Demographically, the Singer-songwriter audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Singer-songwriter fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 38.9 |
| Estimated audience size | 14,559,143 |
Audience persona
The typical Singer-songwriter fan in Italy is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Songwriter.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 888,470 | 0.35× |
| Lazio | 753,187 | 0.42× |
| Campania | 679,984 | 0.42× |
| Sicilia | 664,732 | 0.53× |
| Puglia | 644,225 | 0.64× |
| Piedmont | 574,465 | 0.53× |
| Veneto | 533,057 | 0.46× |
| Tuscany | 505,782 | 0.52× |
| Calabria | 486,912 | 1.09× |
| Emilia-Romagna | 480,362 | 0.4× |
| Trentino-Alto Adige/Südtirol | 467,862 | 1.7× |
| Marche | 430,953 | 1.19× |
| Sardinia | 426,027 | 1.04× |
| Abruzzo | 391,014 | 1.22× |
| Liguria | 375,126 | 0.92× |
| Friuli-Venezia Giulia | 353,478 | 1.29× |
| Umbria | 329,526 | 1.4× |
| Basilicata | 241,674 | 1.82× |
| Molise | 162,559 | 2.35× |
| Aosta Valley | 63,263 | 1.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Songwriter | 12.8× | Music & Radio |
| Composer | 8.69× | Music & Radio |
| Cover version | 5.09× | Music & Radio |
| Jannik Sinner | 1.64× | Sports |
| Rosalia | 14.79× | Music & Radio |
| Lyrics | 10.6× | Music & Radio |
| Pope Francis | 3.1× | Politics & Society |
| Domani | 8.3× | Music & Radio |
| Musical ensemble | 4.34× | Music & Radio |
| Begonia | 8.3× | Music & Radio |
| Corriere della Sera | 2.28× | News |
| La Repubblica | 2.28× | News |
| Musical composition | 3.93× | Music & Radio |
| che | 8.3× | Music & Radio |
| La Stampa | 2.35× | News |
| Maya Hawke | 8.3× | Music & Radio |
| Leggo | 2.61× | News |
| Gospel music | 3.8× | Music & Radio |
| Il Messaggero | 2.25× | News |
| Il Giornale | 2.35× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Pet Ownership | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 0.98 |
| Travelling | THRILL | 0.96 |
| Patriotism | CONSERVATISM | 0.93 |
| Quality Awareness | PREMIUM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 6.3% |
| China | 4.9% |
See Singer-songwriter audiences in other countries
- Singer-songwriter — Germany
- Singer-songwriter — United States
- Singer-songwriter — United Kingdom
- Singer-songwriter — France
- Singer-songwriter — Spain
- Singer-songwriter — Brazil
- Singer-songwriter — Japan
- Singer-songwriter — South Korea
- Singer-songwriter — India
- Singer-songwriter — Canada
- Singer-songwriter — Mexico
More Musical genre audiences in Italy
- Rock music (22,459,228)
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Hip hop music (14,520,411)
- Classical music (13,808,639)
Frequently asked questions
How many fans does Singer-songwriter have in Italy?
Singer-songwriter has an estimated audience of 14,559,143 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Singer-songwriter fans?
56.8% of Singer-songwriter fans are female, 43.2% are male, with an average age of 38.9 years.
Which brands do Singer-songwriter fans like most?
Singer-songwriter fans show strongest brand affinity for Songwriter (12.8×), Composer (8.69×), and Cover version (5.09×) over the country average.
Where do Singer-songwriter fans live in Italy?
Singer-songwriter fans in Italy are most concentrated in Lombardy (reach 888,470), Lazio (reach 753,187), and Campania (reach 679,984). These three regions account for the largest share of the active audience.
What other brands do Singer-songwriter fans also like?
Beyond Singer-songwriter itself, the audience over-indexes on Composer (8.69×), Cover version (5.09×), Jannik Sinner (1.64×), and Rosalia (14.79×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.