A data profile of the people who buy, follow and care about Singer-songwriter in Italy — modelled from more than twelve digital signal sources. Singer-songwriter has an estimated audience of 14,559,143 people in Italy.
The average Singer-songwriter fan in Italy is 38.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Songwriter, Jannik Sinner, Composer, with strongest over-indexing on Songwriter (12.8× the country average).
Demographically, the Singer-songwriter audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Singer-songwriter fan in Italy is more female, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Songwriter.
The key figures that characterise the Singer-songwriter profile in Italy.
56.8% are female, 43.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 38.9 |
| Estimated audience size | 14,559,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Singer-songwriter audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 6.3% |
| China | 4.9% |
Where the Singer-songwriter audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.07× | |
| 02 | Molise | ~70K | 1.05× | |
| 03 | Basilicata | ~100K | 1.04× | |
| 04 | Umbria | ~200K | 1.03× | |
| 05 | Marche | ~400K | 1.02× | |
| 06 | Abruzzo | ~300K | 1.02× | |
| 07 | Friuli-Venezia Giulia | ~300K | 1.02× | |
| 08 | Calabria | ~400K | 1.01× | |
| 09 | Aosta Valley | ~40K | 1.01× | |
| 10 | Sardinia | ~400K | 1.00× | |
| 11 | Liguria | ~400K | 0.99× | |
| 12 | Puglia | ~1M | 0.96× | |
| 13 | Sicilia | ~1M | 0.95× | |
| 14 | Piedmont | ~1M | 0.95× | |
| 15 | Tuscany | ~900K | 0.95× | |
| 16 | Campania | ~1.5M | 0.94× | |
| 17 | Emilia-Romagna | ~1M | 0.94× | |
| 18 | Veneto | ~1M | 0.94× | |
| 19 | Lazio | ~1.5M | 0.90× | |
| 20 | Lombardy | ~2M | 0.84× |
The strongest cross-interests of the Singer-songwriter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rosalia | Music & Radio | 14.79× | ||
| 02 | Songwriter | Music & Radio | 12.80× | ||
| 03 | Lyrics | Music & Radio | 10.60× | ||
| 04 | Composer | Music & Radio | 8.69× | ||
| 05 | che | Music & Radio | 8.30× | ||
| 06 | Domani | Music & Radio | 8.30× | ||
| 07 | Begonia | Music & Radio | 8.30× | ||
| 08 | Lotus | Music & Radio | 8.30× | ||
| 09 | Maya Hawke | Music & Radio | 8.30× | ||
| 10 | Jujutsu Kaisen | Music & Radio | 8.30× | ||
| 11 | Cover version | Music & Radio | 5.09× | ||
| 12 | Musical ensemble | Music & Radio | 4.34× | ||
| 13 | Musical composition | Music & Radio | 3.93× | ||
| 14 | Gospel music | Music & Radio | 3.80× | ||
| 15 | Leggo | News | 2.61× | ||
| 16 | La Stampa | News | 2.35× | ||
| 17 | Corriere della Sera | News | 2.28× | ||
| 18 | La Repubblica | News | 2.28× | ||
| 19 | Il Messaggero | News | 2.25× | ||
| 20 | Jannik Sinner | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.49× | |
| Mindfulness | BALANCE | 2.01× | |
| Indulgence | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| DIY Mentality | THRILL | 1.03× | |
| Early Adopter Mentality | POWER | 1.07× |
Singer-songwriter has an estimated audience of 14,559,143 people in Italy, concentrated in Lombardy and Lazio.
56.8% of Singer-songwriter fans are female, 43.2% are male, with an average age of 38.9 years.
Singer-songwriter fans show strongest brand affinity for Songwriter (12.8×), Jannik Sinner (1.64×), and Composer (8.69×) over the country average.
Singer-songwriter fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Singer-songwriter itself, the audience over-indexes on Jannik Sinner (1.64×), Composer (8.69×), Cover version (5.09×), and Rosalia (14.79×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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