Singer-songwriter Audience in Mexico
Singer-songwriter has an estimated audience of 8,103,299 people in Mexico. 52.7% are female, 47.3% are male, average age 29.4.
Demographically, the Singer-songwriter audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Singer-songwriter fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 29.4 |
| Estimated audience size | 8,103,299 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Risk Appetite | THRILL | 1.43 |
| DIY Mentality | THRILL | 1.4 |
| Creativity | OPEN | 1.38 |
| Travelling | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 6.3% |
| China | 4.9% |
See Singer-songwriter audiences in other countries
- Singer-songwriter — Germany
- Singer-songwriter — United States
- Singer-songwriter — United Kingdom
- Singer-songwriter — France
- Singer-songwriter — Italy
- Singer-songwriter — Spain
- Singer-songwriter — Brazil
- Singer-songwriter — Japan
- Singer-songwriter — South Korea
- Singer-songwriter — India
- Singer-songwriter — Canada
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.