Singer-songwriter Audience in United States

Singer-songwriter logo

Singer-songwriter has an estimated audience of 60,319,901 people in United States. 56.7% are female, 43.3% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Shopping and fashion, Sports and outdoors, Arts and music, Business and industry, Family and relationships.

The average Singer-songwriter fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shopping and fashion, Sports and outdoors, Arts and music, with strongest over-indexing on Shopping and fashion (1.52× the country average). Demographically, the Singer-songwriter audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Singer-songwriter fans

Demographic split for Singer-songwriter audience in United States
MetricValue
Female56.7%
Male43.3%
Average age36.2
Estimated audience size60,319,901

Audience persona

The typical Singer-songwriter fan in United States is more female, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Shopping and fashion.

Top regions in United States

Top regions ranked by reach for Singer-songwriter in United States
RegionReachAffinity
California6,687,9501.01×
Texas5,400,8811.04×
New York3,703,9561.1×
Florida3,641,5510.89×
Pennsylvania2,247,3951.11×
Illinois2,026,2751.01×
Ohio1,917,0841.03×
North Carolina1,874,6801.03×
Georgia1,809,6710.97×
Michigan1,609,7271.02×
Tennessee1,600,3301.32×
New Jersey1,561,2721.02×
Massachusetts1,401,2941.18×
Virginia1,299,3980.88×
Washington1,282,4071.06×
Indiana1,215,0721.1×
Arizona1,096,8570.89×
Missouri1,019,8561.05×
Maryland998,0060.96×
Alabama957,1091.14×
Wisconsin940,8851.04×
Colorado895,1800.94×
Minnesota825,8940.96×
South Carolina822,1510.91×
Kentucky746,6400.99×
Oregon738,6431.07×
Louisiana723,9490.93×
Oklahoma707,4021.06×
Connecticut659,2391.09×
Arkansas513,6811.03×
Iowa503,9961.01×
Utah497,1360.92×
Nevada483,2090.83×
Mississippi472,0150.95×
Kansas458,9030.97×
Idaho305,8641.01×
New Mexico281,4830.93×
New Hampshire280,9391.18×
Maine271,1161.25×
Hawaii249,2160.96×
West Virginia243,5440.87×
Nebraska220,0810.73×
Montana194,9161.16×
Washington, District of Columbia180,4231×
Rhode Island170,5190.89×
Delaware138,8230.83×
Vermont121,9751.15×
Alaska116,6580.9×
South Dakota108,7420.78×
North Dakota97,7340.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Singer-songwriter audience
BrandAffinityCategory
Shopping and fashion1.52×Shopping
Sports and outdoors1.52×Sports
Arts and music1.52×Arts & Culture
Business and industry1.52×Business & Career
Family and relationships1.52×Kids & Family
Home and garden1.52×Home & Garden
Hobbies and activities1.52×Sports
Sustainability1.52×Politics & Society
Peace1.52×Politics & Society
Buddhism1.52×Health
Gender equality1.52×Politics & Society
Perfume (Japanese band)1.53×Music & Radio
Indian Premier League1.52×Sports
Flipkart1.52×Shopping
Sanrio1.52×Business & Career
Spirited Away1.52×Movies & TV
Kebaya1.52×Fashion & Accessoires
My Neighbor Totoro1.51×Movies & TV
EVA Air1.52×Travel & Leisure
ThunderCats1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Singer-songwriter audience
TraitClusterScore
ExtroversionTHRILL1.27
TraditionCONSERVATISM1.19
Risk AppetiteTHRILL1.16
LGBTQ+ IdentityOPEN1.09
MindfulnessBALANCE1.03
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Singer-songwriter
CountryShare
United States26.2%
Italy6.3%
China4.9%

See Singer-songwriter audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Singer-songwriter have in United States?

Singer-songwriter has an estimated audience of 60,319,901 people in United States, concentrated in California and Texas.

What is the gender split and age of Singer-songwriter fans?

56.7% of Singer-songwriter fans are female, 43.3% are male, with an average age of 36.2 years.

Which brands do Singer-songwriter fans like most?

Singer-songwriter fans show strongest brand affinity for Shopping and fashion (1.52×), Sports and outdoors (1.52×), and Arts and music (1.52×) over the country average.

Where do Singer-songwriter fans live in United States?

Singer-songwriter fans in United States are most concentrated in California (reach 6,687,950), Texas (reach 5,400,881), and New York (reach 3,703,956). These three regions account for the largest share of the active audience.

What other brands do Singer-songwriter fans also like?

Beyond Singer-songwriter itself, the audience over-indexes on Sports and outdoors (1.52×), Arts and music (1.52×), Business and industry (1.52×), and Family and relationships (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Singer-songwriter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.