Rascasse Audience Intelligence

Peace Audience in United States

A data profile of the people who buy, follow and care about Peace in United States — modelled from more than twelve digital signal sources. Peace has an estimated audience of 17,563,442 people in United States.

#1324among Topic in United States#110in Politics & Society

The average Peace fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Genetics, Chuck Norris, Nonprofit organization, with strongest over-indexing on Genetics (2.15× the country average).

Demographically, the Peace audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peace fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Genetics.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peace profile in United States.

Audience size
17.6M
in United States
Gender
66.7%♀
33.3% male
Age
44.3
average years
Country rank
#1931
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peace fans

66.7% are female, 33.3% are male, average age 44.3.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Peace audience in United States
MetricValue
Female66.7%
Male33.3%
Average age44.3
Estimated audience size17,563,442
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Peace audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3916%
40-4924%
50+34%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Peace audience comes from United States.

Worldwide audience distribution share by country for Peace
CountryShare
United States26.5%
Brazil5.0%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peace audience in United States is strongest.

Fig. 05

Top regions by affinity

Peace fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~700K1.97×
02Georgia~700K1.30×
03Mississippi~200K1.28×
04Louisiana~300K1.19×
05South Carolina~300K1.17×
06North Carolina~600K1.16×
07Alabama~300K1.15×
08Arkansas~200K1.14×
09California~2M1.12×
10Maryland~300K1.11×
11Texas~1.5M1.10×
12Hawaii~80K1.10×
13New York~1M1.09×
14Virginia~500K1.09×
15Illinois~600K1.08×
16Michigan~500K1.08×
17Indiana~300K1.07×
18Florida~1.5M1.06×
19New Jersey~500K1.05×
20Pennsylvania~600K1.02×
21Oklahoma~200K1.02×
22Kansas~100K1.01×
23Missouri~300K1.00×
24New Mexico~90K1.00×
25Ohio~500K0.99×
26Kentucky~200K0.99×
27Delaware~50K0.99×
28Washington~300K0.98×
29Tennessee~300K0.96×
30Connecticut~200K0.96×
31Nevada~200K0.96×
32Arizona~300K0.95×
33Washington, District of Columbia~50K0.93×
34Wisconsin~200K0.91×
35Nebraska~80K0.91×
36Idaho~80K0.91×
37Rhode Island~50K0.91×
38Alaska~30K0.91×
39Minnesota~200K0.90×
40Oregon~200K0.90×
41Utah~100K0.90×
42North Dakota~30K0.90×
43West Virginia~70K0.87×
44South Dakota~30K0.86×
45Iowa~100K0.85×
46Vermont~30K0.82×
47Colorado~200K0.81×
48New Hampshire~60K0.81×
49Maine~50K0.81×
50Montana~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Peace, United States
0.79×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peace audience
#·InterestCategoryAffinity×
01Demi MooreMovies & TV3.17×
02Drudge ReportSports2.89×
03Greeting cardKids & Family2.81×
04Chuck NorrisMovies & TV2.72×
05Diane KeatonMovies & TV2.43×
06New York PostNews2.21×
07GeneticsKids & Family2.15×
08Catholic ChurchPolitics & Society2.10×
09NostalgiaHome & Garden2.04×
10Britney SpearsMusic & Radio2.03×
11Fox News ChannelMovies & TV1.95×
12Real propertyHome & Garden1.89×
13Charitable organizationPolitics & Society1.89×
14TraditionPolitics & Society1.77×
15Nonprofit organizationPolitics & Society1.69×
16Subscription business modelShopping1.64×
17LivestockPets & Animals1.54×
18BeachesTravel & Leisure1.53×
19Singer-songwriterMusic & Radio1.52×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peace audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.15×
PatriotismCONSERVATISM1.89×
SpiritualityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peace audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.87×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peace have in United States?

Peace has an estimated audience of 17,563,442 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peace fans?

66.7% of Peace fans are female, 33.3% are male, with an average age of 44.3 years.

03

Which brands do Peace fans like most?

Peace fans show strongest brand affinity for Genetics (2.15×), Chuck Norris (2.72×), and Nonprofit organization (1.69×) over the country average.

04

Where do Peace fans live in United States?

Peace fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Peace fans also like?

Beyond Peace itself, the audience over-indexes on Chuck Norris (2.72×), Nonprofit organization (1.69×), Fox News Channel (1.95×), and Nostalgia (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Peace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Peace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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