Peace Audience in United States

Peace has an estimated audience of 17,563,442 people in United States. 66.7% are female, 33.3% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Peace fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Peace audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Peace fans

Demographic split for Peace audience in United States
MetricValue
Female66.7%
Male33.3%
Average age44.3
Estimated audience size17,563,442

Audience persona

The typical Peace fan in United States is more female, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Peace in United States
RegionReachAffinity
California2,259,1131.17×
Texas1,726,7091.14×
Florida1,389,9791.17×
New York1,062,7291.08×
Georgia775,8511.43×
North Carolina647,7061.23×
Illinois615,5551.05×
Pennsylvania602,2031.02×
Michigan550,2111.2×
Ohio549,6251.02×
Virginia499,6671.17×
New Jersey436,0510.98×
Tennessee371,2101.05×
Washington365,8331.04×
Arizona352,3440.98×
Maryland349,1271.16×
Massachusetts332,9740.96×
Indiana329,1681.03×
South Carolina317,3651.2×
Missouri304,2981.07×
Alabama297,6491.21×
Louisiana279,0651.23×
Colorado240,1460.87×
Wisconsin233,2430.88×
Minnesota224,7370.89×
Kentucky218,4200.99×
Oklahoma203,7581.04×
Oregon196,1220.97×
Mississippi195,2941.35×
Connecticut166,9940.95×
Nevada166,7000.98×
Arkansas165,3641.14×
Utah145,7900.93×
Kansas129,1390.93×
Iowa123,0710.85×
New Mexico88,8201.01×
Hawaii83,4931.11×
Idaho77,2660.88×
Nebraska74,7680.85×
West Virginia73,5950.9×
Washington, District of Columbia54,7091.04×
New Hampshire53,6710.78×
Maine51,5080.82×
Delaware48,5911×
Rhode Island43,3790.78×
Montana33,4980.69×
Alaska30,7050.82×
South Dakota29,0470.72×
North Dakota28,7330.8×
Vermont23,6560.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peace audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.5×News
Chuck Norris5.2×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Google Flights3.6×Travel & Leisure
Fox News Channel1.58×Movies & TV
Capital One2.06×Business & Career
Diane Keaton3.06×Movies & TV
Dollar General1.88×Shopping
Staples (Canada)2.49×Business & Career
Payment card8.17×Fashion & Accessoires
Catherine O'Hara3.09×Movies & TV
Hobby Lobby1.76×Home & Garden
Sam Elliott4.35×Movies & TV
Great Clips2.73×Beauty & Wellness
Real property2.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peace audience
TraitClusterScore
MindfulnessBALANCE2.02
SpiritualityBALANCE1.32
Risk AppetiteTHRILL1.24
TraditionCONSERVATISM1.23
Community OrientationOPEN1.2
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Peace
CountryShare
United States26.6%
Brazil5.0%
Italy4.0%

See Peace audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Peace have in United States?

Peace has an estimated audience of 17,563,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Peace fans?

66.7% of Peace fans are female, 33.3% are male, with an average age of 44.3 years.

Which brands do Peace fans like most?

Peace fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Peace fans live in United States?

Peace fans in United States are most concentrated in California (reach 2,259,113), Texas (reach 1,726,709), and Florida (reach 1,389,979). These three regions account for the largest share of the active audience.

What other brands do Peace fans also like?

Beyond Peace itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.