Peace Audience in Germany
Peace has an estimated audience of 1,279,434 people in Germany. 56.7% are female, 43.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manor, Israel, KLIX (AM), Kieser Training, Unique Gifts.
The average Peace fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manor, Israel, KLIX (AM), with strongest over-indexing on Manor (17.59× the country average). Demographically, the Peace audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Peace fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 39.8 |
| Estimated audience size | 1,279,434 |
Audience persona
The typical Peace fan in Germany is more female, around 39.8 years old, with strong Mindfulness tendencies and a notable affinity for Manor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,477 | 1.22× |
| Bayern | 192,019 | 0.93× |
| Baden-Württemberg | 176,203 | 1.01× |
| Niedersachsen | 140,176 | 1.13× |
| Hessen | 89,059 | 0.91× |
| Sachsen | 65,155 | 1.04× |
| Rheinland-Pfalz | 63,615 | 0.99× |
| Berlin | 51,458 | 0.9× |
| Schleswig-Holstein | 42,027 | 0.91× |
| Brandenburg | 40,611 | 1.02× |
| Thüringen | 31,623 | 0.97× |
| Sachsen-Anhalt | 29,945 | 0.9× |
| Hamburg | 25,751 | 0.89× |
| Mecklenburg-Vorpommern | 22,330 | 0.91× |
| Saarland | 18,304 | 1.17× |
| Bremen | 11,902 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manor | 17.59× | Shopping |
| Israel | 3.97× | Travel & Leisure |
| KLIX (AM) | 5.02× | Music & Radio |
| Kieser Training | 5.69× | Sports |
| Unique Gifts | 1.62× | Shopping |
| Hormones: The Series | 9.83× | Movies & TV |
| Home Delivery | 2.84× | Food & Beverages |
| Christmas Gift | 1.73× | Kids & Family |
| Therme Erding | 4.43× | Travel & Leisure |
| Faun (band) | 4.2× | Music & Radio |
| Harvey Mudd College | 12.81× | Business & Career |
| Icon (magazine) | 1.71× | Arts & Culture |
| Corona (band) | 1.61× | Music & Radio |
| Samanyolu Haber | 2.87× | Movies & TV |
| Wim Hof | 4.14× | Sports |
| Gudrun Sjödén | 1.82× | Fashion & Accessoires |
| Palestine Polytechnic University | 6.17× | Business & Career |
| Eco Friendly Living | 1.88× | Home & Garden |
| fatherson | 15.34× | Music & Radio |
| Knokke-Heist | 3.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.93 |
| Spirituality | BALANCE | 1.6 |
| Need for Security | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.39 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.0% |
| Italy | 4.0% |
See Peace audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Peace have in Germany?
Peace has an estimated audience of 1,279,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peace fans?
56.7% of Peace fans are female, 43.3% are male, with an average age of 39.8 years.
Which brands do Peace fans like most?
Peace fans show strongest brand affinity for Manor (17.59×), Israel (3.97×), and KLIX (AM) (5.02×) over the country average.
Where do Peace fans live in Germany?
Peace fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,477), Bayern (reach 192,019), and Baden-Württemberg (reach 176,203). These three regions account for the largest share of the active audience.
What other brands do Peace fans also like?
Beyond Peace itself, the audience over-indexes on Israel (3.97×), KLIX (AM) (5.02×), Kieser Training (5.69×), and Unique Gifts (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.