Once upon a time Audience in Germany
A data profile of the people who buy, follow and care about Once upon a time in Germany — modelled from more than twelve digital signal sources. Once upon a time has an estimated audience of 326,659 people in Germany.
The average Once upon a time fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include James Dean, New Amsterdam, Ozarks, with strongest over-indexing on James Dean (328.19× the country average).
Demographically, the Once upon a time audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Once upon a time fan in Germany is more female, around 31.0 years old, with strong Individualism tendencies and a notable affinity for James Dean.
At a glance
The key figures that characterise the Once upon a time profile in Germany.
Search interest · 12-month trend
Demographics of Once upon a time viewers
73.3% are female, 26.7% are male, average age 31.0.
Gender split
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 31.0 |
| Estimated audience size | 326,659 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Once upon a time audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| Italy | 8.8% |
| Brazil | 8.4% |
Geography
Where the Once upon a time audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.18× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.13× | |
| 03 | Brandenburg | ~10K | 1.12× | |
| 04 | Schleswig-Holstein | ~10K | 1.09× | |
| 05 | Niedersachsen | ~40K | 1.08× | |
| 06 | Mecklenburg-Vorpommern | ~7K | 1.07× | |
| 07 | Thüringen | ~9K | 1.04× | |
| 08 | Sachsen | ~20K | 1.02× | |
| 09 | Rheinland-Pfalz | ~20K | 0.99× | |
| 10 | Hessen | ~30K | 0.98× | |
| 11 | Saarland | ~4K | 0.98× | |
| 12 | Bremen | ~3K | 0.91× | |
| 13 | Berlin | ~10K | 0.90× | |
| 14 | Baden-Württemberg | ~40K | 0.88× | |
| 15 | Bayern | ~50K | 0.86× | |
| 16 | Hamburg | ~6K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Once upon a time audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Dean | Movies & TV | 328.19× | ||
| 02 | New Amsterdam | Movies & TV | 313.59× | ||
| 03 | Zuleikha Robinson | Movies & TV | 313.59× | ||
| 04 | Street Chopper | Topic | 287.23× | ||
| 05 | Ozarks | Movies & TV | 286.70× | ||
| 06 | Steve McQueen | Movies & TV | 230.09× | ||
| 07 | The Black Swan (film) | Movies & TV | 176.07× | ||
| 08 | Glee (TV series) | Movies & TV | 163.63× | ||
| 09 | Once Upon a Time in America | Movies & TV | 158.04× | ||
| 10 | Santana (band) | Music & Radio | 153.58× | ||
| 11 | Inventing Anna | Movies & TV | 145.38× | ||
| 12 | Bilk | Music & Radio | 129.66× | ||
| 13 | ICarly | Movies & TV | 89.09× | ||
| 14 | The Handmaid's Tale (film) | Movies & TV | 86.25× | ||
| 15 | Elisabeth Moss | Movies & TV | 76.01× | ||
| 16 | Better call Saul | Movies & TV | 74.19× | ||
| 17 | Yvonne Strahovski | Movies & TV | 69.90× | ||
| 18 | Chicano rock | Music & Radio | 59.18× | ||
| 19 | Thai rock | Music & Radio | 57.06× | ||
| 20 | Brad Pitt | Movies & TV | 34.58× |
Personality of the Once upon a time audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 4.94× | |
| Spirituality | BALANCE | 3.59× | |
| Luxury Orientation | PREMIUM | 3.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.10× | |
| Creativity | OPEN | 1.20× | |
| Quality Awareness | PREMIUM | 1.28× |
Frequently asked questions
How many fans does Once upon a time have in Germany?
Once upon a time has an estimated audience of 326,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Once upon a time viewers?
73.3% of Once upon a time fans are female, 26.7% are male, with an average age of 31.0 years.
Which brands do Once upon a time fans like most?
Once upon a time fans show strongest brand affinity for James Dean (328.19×), New Amsterdam (313.59×), and Ozarks (286.7×) over the country average.
Where do Once upon a time fans live in Germany?
Once upon a time fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Once upon a time fans also like?
Beyond Once upon a time itself, the audience over-indexes on New Amsterdam (313.59×), Ozarks (286.7×), Steve McQueen (230.09×), and The Black Swan (film) (176.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV series audiences in Germany
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- Superman (9,212,267)
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- Succession (6,605,780)
See Once upon a time audiences in other countries
- Once upon a time — United States
- Once upon a time — United Kingdom
- Once upon a time — France
- Once upon a time — Italy
- Once upon a time — Spain
- Once upon a time — Brazil
- Once upon a time — Japan
- Once upon a time — South Korea
- Once upon a time — India
- Once upon a time — Canada
- Once upon a time — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Once upon a time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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