Once upon a time Audience in Germany
Once upon a time has an estimated audience of 179,855 people in Germany. 73.3% are female, 26.7% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: James Dean, New Amsterdam, Ozarks, Steve McQueen, The Black Swan (film).
The average Once upon a time fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include James Dean, New Amsterdam, Ozarks, with strongest over-indexing on James Dean (328.19× the country average). Demographically, the Once upon a time audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Once upon a time fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 31.0 |
| Estimated audience size | 179,855 |
Audience persona
The typical Once upon a time fan in Germany is more female, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for James Dean.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,944 | 1.18× |
| Bayern | 49,465 | 0.88× |
| Baden-Württemberg | 42,861 | 0.9× |
| Niedersachsen | 37,912 | 1.12× |
| Hessen | 26,915 | 1.01× |
| Rheinland-Pfalz | 17,449 | 1× |
| Sachsen | 17,391 | 1.02× |
| Berlin | 14,717 | 0.94× |
| Schleswig-Holstein | 13,741 | 1.1× |
| Brandenburg | 12,116 | 1.12× |
| Sachsen-Anhalt | 10,233 | 1.13× |
| Thüringen | 9,238 | 1.04× |
| Mecklenburg-Vorpommern | 6,570 | 0.99× |
| Hamburg | 6,349 | 0.81× |
| Saarland | 3,949 | 0.92× |
| Bremen | 2,542 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| James Dean | 328.19× | Movies & TV |
| New Amsterdam | 313.59× | Movies & TV |
| Ozarks | 286.7× | Movies & TV |
| Steve McQueen | 230.09× | Movies & TV |
| The Black Swan (film) | 176.07× | Movies & TV |
| Once Upon a Time in America | 158.04× | Movies & TV |
| Glee (TV series) | 163.63× | Movies & TV |
| Santana (band) | 153.58× | Music & Radio |
| Bilk | 129.66× | Music & Radio |
| Better call Saul | 74.19× | Movies & TV |
| Brad Pitt | 34.58× | Movies & TV |
| Chicano rock | 59.18× | Music & Radio |
| Elisabeth Moss | 76.01× | Movies & TV |
| Street Chopper | 287.23× | |
| Inventing Anna | 145.38× | Movies & TV |
| Thai rock | 57.06× | Music & Radio |
| ICarly | 89.09× | Movies & TV |
| Zuleikha Robinson | 313.59× | Movies & TV |
| Rome (TV series) | 107.36× | Movies & TV |
| IS (Infinite Stratos) | 73.24× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Sports Activity | POWER | 1.53 |
| Extroversion | THRILL | 1.4 |
| Sustainability | BALANCE | 1.37 |
| Community Orientation | OPEN | 1.36 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Brazil | 9.5% |
| United Kingdom | 9.4% |
See Once upon a time audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Once upon a time have in Germany?
Once upon a time has an estimated audience of 179,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Once upon a time fans?
73.3% of Once upon a time fans are female, 26.7% are male, with an average age of 31.0 years.
Which brands do Once upon a time fans like most?
Once upon a time fans show strongest brand affinity for James Dean (328.19×), New Amsterdam (313.59×), and Ozarks (286.7×) over the country average.
Where do Once upon a time fans live in Germany?
Once upon a time fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,944), Bayern (reach 49,465), and Baden-Württemberg (reach 42,861). These three regions account for the largest share of the active audience.
What other brands do Once upon a time fans also like?
Beyond Once upon a time itself, the audience over-indexes on New Amsterdam (313.59×), Ozarks (286.7×), Steve McQueen (230.09×), and The Black Swan (film) (176.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Once upon a time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.