Rascasse Audience Intelligence

Ozarks Audience in Germany

A data profile of the people who buy, follow and care about Ozarks in Germany — modelled from more than twelve digital signal sources. Ozarks has an estimated audience of 544,594 people in Germany.

#552among Movie / TV Show / Series in Germany#1653in Movies & TV

The average Ozarks fan in Germany is 43.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Better call Saul, Inventing Anna, Jensen Ackles, with strongest over-indexing on Better call Saul (260.71× the country average).

Demographically, the Ozarks audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ozarks fan in Germany is more male, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Better call Saul.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ozarks profile in Germany.

Audience size
545K
in Germany
Gender
35.1%♀
64.9% male
Age
43.7
average years
Country rank
#10948
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ozarks viewers

35.1% are female, 64.9% are male, average age 43.7.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Ozarks audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age43.7
Estimated audience size544,594
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Ozarks audience in Germany
Age bracketShare%
16-1910%
20-2911%
30-3924%
40-4933%
50+22%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Ozarks audience comes from Germany.

Worldwide audience distribution share by country for Ozarks
CountryShare
United States39.0%
India5.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ozarks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ozarks fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.32×
02Hessen~50K1.12×
03Nordrhein-Westfalen~100K1.11×
04Hamburg~10K1.10×
05Bremen~5K1.07×
06Schleswig-Holstein~20K1.04×
07Rheinland-Pfalz~30K1.01×
08Bayern~80K1.00×
09Niedersachsen~50K0.99×
10Brandenburg~20K0.95×
11Saarland~6K0.95×
12Baden-Württemberg~70K0.94×
13Mecklenburg-Vorpommern~9K0.89×
14Sachsen-Anhalt~10K0.88×
15Sachsen~20K0.87×
16Thüringen~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Ozarks, Germany
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ozarks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ozarks audience
#·InterestCategoryAffinity×
01Inventing AnnaMovies & TV391.74×
02Better call SaulMovies & TV260.71×
03Misha CollinsMovies & TV125.32×
04Jared PadaleckiMovies & TV92.23×
05Alpina WatchesFashion & Accessoires79.43×
06Eurovision (network)Movies & TV79.23×
07Le IeneMovies & TV78.43×
08New AmsterdamMovies & TV76.89×
09Jensen AcklesMovies & TV74.47×
10Dean WinchesterMovies & TV57.29×
11Giorgia MeloniPolitics & Society56.85×
12Luther (TV series)Movies & TV54.10×
13Halloween costumeKids & Family51.09×
14The Handmaid's TaleMovies & TV49.67×
15LuciferMovies & TV49.02×
16SupergirlMovies & TV27.24×
17WaterfowlPets & Animals26.57×
18SmartphonesTechnology & Electronics11.95×
19PrintingTechnology & Electronics8.69×
20VideoMovies & TV7.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ozarks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ozarks audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.36×
Healthy LifestyleBALANCE2.93×
SpiritualityBALANCE2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ozarks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Family OrientationCONSERVATISM0.98×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ozarks have in Germany?

Ozarks has an estimated audience of 544,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ozarks viewers?

35.1% of Ozarks fans are female, 64.9% are male, with an average age of 43.7 years.

03

Which brands do Ozarks fans like most?

Ozarks fans show strongest brand affinity for Better call Saul (260.71×), Inventing Anna (391.74×), and Jensen Ackles (74.47×) over the country average.

04

Where do Ozarks fans live in Germany?

Ozarks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ozarks fans also like?

Beyond Ozarks itself, the audience over-indexes on Inventing Anna (391.74×), Jensen Ackles (74.47×), Jared Padalecki (92.23×), and Giorgia Meloni (56.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Ozarks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ozarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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