Waterfowl Audience in Germany
Waterfowl has an estimated audience of 1,057,827 people in Germany. 39.1% are female, 60.9% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Nurse education, Combat sport, Collectable, Natural rubber.
The average Waterfowl fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Nurse education, Combat sport, with strongest over-indexing on Progressive rock (3.15× the country average). Demographically, the Waterfowl audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Travelling, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Waterfowl fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 38.6 |
| Estimated audience size | 1,057,827 |
Audience persona
The typical Waterfowl fan in Germany is more male, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,976 | 0.92× |
| Bayern | 174,161 | 1.02× |
| Baden-Württemberg | 123,089 | 0.85× |
| Hessen | 89,273 | 1.11× |
| Niedersachsen | 84,121 | 0.82× |
| Berlin | 74,674 | 1.58× |
| Rheinland-Pfalz | 45,451 | 0.86× |
| Sachsen | 41,130 | 0.79× |
| Schleswig-Holstein | 29,584 | 0.78× |
| Brandenburg | 25,538 | 0.78× |
| Hamburg | 21,517 | 0.9× |
| Thüringen | 20,545 | 0.76× |
| Sachsen-Anhalt | 19,953 | 0.73× |
| Mecklenburg-Vorpommern | 17,549 | 0.87× |
| Saarland | 17,445 | 1.34× |
| Bremen | 17,120 | 1.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.15× | Music & Radio |
| Nurse education | 4.69× | Kids & Family |
| Combat sport | 2.5× | Sports |
| Collectable | 2.69× | Kids & Family |
| Natural rubber | 2.5× | Cars & Mobility |
| Racing | 1.79× | Cars & Mobility |
| Japanese domestic market | 4.5× | Politics & Society |
| Icon (magazine) | 2.36× | Arts & Culture |
| Graham Greene | 4.19× | Literature |
| Mohamed Salah | 3.09× | Sports |
| Commercial mortgage | 1.62× | Business & Career |
| Handmade Gifts | 1.55× | Kids & Family |
| 3D printing | 1.58× | Technology & Electronics |
| Mechanic | 1.55× | Cars & Mobility |
| Scratching post | 4.09× | Pets & Animals |
| Graham Greene (actor) | 2.7× | |
| Este, Veneto | 1.6× | Travel & Leisure |
| Building insulation | 2.45× | Home & Garden |
| Hebe | 2.67× | Home & Garden |
| Hollywood Vampires (band) | 4.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.73 |
| Convenience Orientation | PREMIUM | 2.31 |
| Sustainability | BALANCE | 2.1 |
| Spirituality | BALANCE | 1.76 |
| Urban Lifestyle | OPEN | 1.76 |
| Quality Awareness | PREMIUM | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.0% |
| Canada | 5.1% |
| Germany | 4.6% |
See Waterfowl audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waterfowl have in Germany?
Waterfowl has an estimated audience of 1,057,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waterfowl fans?
39.1% of Waterfowl fans are female, 60.9% are male, with an average age of 38.6 years.
Which brands do Waterfowl fans like most?
Waterfowl fans show strongest brand affinity for Progressive rock (3.15×), Nurse education (4.69×), and Combat sport (2.5×) over the country average.
Where do Waterfowl fans live in Germany?
Waterfowl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,976), Bayern (reach 174,161), and Baden-Württemberg (reach 123,089). These three regions account for the largest share of the active audience.
What other brands do Waterfowl fans also like?
Beyond Waterfowl itself, the audience over-indexes on Nurse education (4.69×), Combat sport (2.5×), Collectable (2.69×), and Natural rubber (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waterfowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.