Rascasse Audience Intelligence

Kate Upton Audience in Germany

A data profile of the people who buy, follow and care about Kate Upton in Germany — modelled from more than twelve digital signal sources. Kate Upton has an estimated audience of 259,633 people in Germany.

#88among Fashion model in Germany#4170among Person in Germany#879in Fashion & Accessoires

The average Kate Upton fan in Germany is 27.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Waterfowl, Double Dare (1986 game show), Amanda Seyfried, with strongest over-indexing on Waterfowl (249.24× the country average).

Demographically, the Kate Upton audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kate Upton fan in Germany is more male, around 27.1 years old, with strong Indulgence tendencies and a notable affinity for Waterfowl.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Upton profile in Germany.

Audience size
260K
in Germany
Gender
38.1%♀
61.9% male
Age
27.1
average years
Country rank
#19173
Person in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kate Upton fans

38.1% are female, 61.9% are male, average age 27.1.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Kate Upton audience in Germany
MetricValue
Female38.1%
Male61.9%
Average age27.1
Estimated audience size259,633
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Kate Upton audience in Germany
Age bracketShare%
16-1960%
20-2916%
30-3911%
40-497%
50+5%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Kate Upton audience comes from Germany.

Worldwide audience distribution share by country for Kate Upton
CountryShare
United States44.6%
Canada5.1%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Upton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kate Upton fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.20×
02Bayern~50K1.13×
03Hamburg~7K1.12×
04Nordrhein-Westfalen~60K1.07×
05Berlin~10K1.06×
06Niedersachsen~30K1.05×
07Schleswig-Holstein~10K1.03×
08Rheinland-Pfalz~10K1.01×
09Baden-Württemberg~40K1.00×
10Bremen~2K0.95×
11Sachsen~10K0.93×
12Brandenburg~8K0.93×
13Thüringen~6K0.93×
14Saarland~3K0.92×
15Mecklenburg-Vorpommern~5K0.89×
16Sachsen-Anhalt~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Kate Upton, Germany
0.87×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Upton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Upton audience
#·InterestCategoryAffinity×
01WaterfowlPets & Animals249.24×
028 Out of 10 CatsMovies & TV167.55×
03Double Dare (1986 game show)Movie / TV Show / Series137.23×
04Tove JanssonLiterature127.66×
05All in the FamilyMovies & TV121.99×
06Amanda SeyfriedMovies & TV95.20×
07Alex MorganSports85.11×
08Warwick DavisMovies & TV81.24×
09The Family (2013 film)Movies & TV59.67×
10Lamar OdomSports52.22×
11Carrie FisherMovies & TV43.54×
12John KrasinskiMovies & TV37.86×
13Helena Bonham CarterMovies & TV28.54×
14Michael CaineMovies & TV27.77×
15ZendayaMovies & TV20.00×
16Goldie HawnMovies & TV20.00×
17Lindsay LohanMovies & TV20.00×
18DeerPets & Animals15.30×
19Jacob ElordiMovies & TV10.77×
20Ernsting's familyShopping9.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Upton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Upton audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
ExtroversionTHRILL1.35×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Upton audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Risk AppetiteTHRILL0.73×
Career OrientationPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kate Upton have in Germany?

Kate Upton has an estimated audience of 259,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kate Upton fans?

38.1% of Kate Upton fans are female, 61.9% are male, with an average age of 27.1 years.

03

Which brands do Kate Upton fans like most?

Kate Upton fans show strongest brand affinity for Waterfowl (249.24×), Double Dare (1986 game show) (137.23×), and Amanda Seyfried (95.2×) over the country average.

04

Where do Kate Upton fans live in Germany?

Kate Upton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Upton fans also like?

Beyond Kate Upton itself, the audience over-indexes on Double Dare (1986 game show) (137.23×), Amanda Seyfried (95.2×), Tove Jansson (127.66×), and Warwick Davis (81.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Kate Upton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kate Upton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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