Deer Audience in Germany
Deer has an estimated audience of 1,835,346 people in Germany. 48.1% are female, 51.9% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Hauptschule, Stucco, Icon (magazine), Google Home.
The average Deer fan in Germany is 38.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Hauptschule, Stucco, with strongest over-indexing on Goes (2.05× the country average). Demographically, the Deer audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Deer fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 38.1 |
| Estimated audience size | 1,835,346 |
Audience persona
The typical Deer fan in Germany is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 396,859 | 1.35× |
| Nordrhein-Westfalen | 394,320 | 0.98× |
| Baden-Württemberg | 357,972 | 1.43× |
| Niedersachsen | 185,906 | 1.04× |
| Hessen | 143,327 | 1.02× |
| Rheinland-Pfalz | 89,027 | 0.97× |
| Berlin | 88,086 | 1.07× |
| Sachsen | 80,709 | 0.9× |
| Schleswig-Holstein | 58,339 | 0.89× |
| Brandenburg | 48,579 | 0.85× |
| Thüringen | 45,322 | 0.97× |
| Hamburg | 39,089 | 0.94× |
| Mecklenburg-Vorpommern | 36,620 | 1.05× |
| Sachsen-Anhalt | 34,798 | 0.73× |
| Saarland | 18,996 | 0.84× |
| Bremen | 15,188 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.05× | Travel & Leisure |
| Hauptschule | 15.3× | Kids & Family |
| Stucco | 4.61× | Home & Garden |
| Icon (magazine) | 2.47× | Arts & Culture |
| Google Home | 4.08× | Technology & Electronics |
| Este, Veneto | 1.7× | Travel & Leisure |
| Emil Nolde | 2.79× | Arts & Culture |
| Buying a House | 3.15× | Home & Garden |
| Jason Clarke (actor) | 2.4× | Movies & TV |
| JDSU | 1.66× | Business & Career |
| Ho, Ghana | 2.23× | Travel & Leisure |
| Scratching post | 2.9× | Pets & Animals |
| South Asian cuisine | 3.43× | Food & Beverages |
| Jaguar F-Pace | 2.85× | Cars & Mobility |
| Faculty of Medicine, Chulalongkorn University | 5.53× | Business & Career |
| Eco Friendly Living | 1.55× | Home & Garden |
| Oktay Kaynarca | 2.96× | Movies & TV |
| Therme Erding | 1.85× | Travel & Leisure |
| Glashütte | 1.7× | Travel & Leisure |
| Hostelworld | 2.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.55 |
| Design Affinity | PREMIUM | 1.49 |
| Pet Ownership | JOY | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Extroversion | THRILL | 1.28 |
| Travelling | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 4.8% |
| Canada | 4.1% |
See Deer audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Deer have in Germany?
Deer has an estimated audience of 1,835,346 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Deer fans?
48.1% of Deer fans are female, 51.9% are male, with an average age of 38.1 years.
Which brands do Deer fans like most?
Deer fans show strongest brand affinity for Goes (2.05×), Hauptschule (15.3×), and Stucco (4.61×) over the country average.
Where do Deer fans live in Germany?
Deer fans in Germany are most concentrated in Bayern (reach 396,859), Nordrhein-Westfalen (reach 394,320), and Baden-Württemberg (reach 357,972). These three regions account for the largest share of the active audience.
What other brands do Deer fans also like?
Beyond Deer itself, the audience over-indexes on Hauptschule (15.3×), Stucco (4.61×), Icon (magazine) (2.47×), and Google Home (4.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.