Rascasse Audience Intelligence

Deer Audience in Germany

A data profile of the people who buy, follow and care about Deer in Germany — modelled from more than twelve digital signal sources. Deer has an estimated audience of 1,835,346 people in Germany.

#2079among Topic in Germany#97in Pets & Animals

The average Deer fan in Germany is 38.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Winona Ryder, The Animals, Cane Corso, with strongest over-indexing on Winona Ryder (6.84× the country average).

Demographically, the Deer audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deer fan in Germany is balanced, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Winona Ryder.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deer profile in Germany.

Audience size
1.8M
in Germany
Gender
48.1%♀
51.9% male
Age
38.1
average years
Country rank
#3662
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deer fans

48.1% are female, 51.9% are male, average age 38.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Deer audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age38.1
Estimated audience size1,835,346
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Deer audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Deer audience comes from Germany.

Worldwide audience distribution share by country for Deer
CountryShare
United States47.8%
United Kingdom4.8%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deer fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.52×
02Bayern~400K1.31×
03Berlin~100K1.27×
04Hessen~100K1.03×
05Rheinland-Pfalz~90K1.01×
06Mecklenburg-Vorpommern~40K1.01×
07Bremen~20K1.01×
08Niedersachsen~200K1.00×
09Hamburg~40K0.96×
10Thüringen~40K0.95×
11Nordrhein-Westfalen~400K0.93×
12Saarland~20K0.88×
13Sachsen~80K0.86×
14Schleswig-Holstein~60K0.86×
15Brandenburg~50K0.83×
16Sachsen-Anhalt~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Deer, Germany
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deer audience
#·InterestCategoryAffinity×
01Kate UptonFashion & Accessoires15.30×
02The AnimalsMusic & Radio15.10×
03Penélope CruzMovies & TV11.40×
04Elizabeth DebickiMovies & TV7.68×
05Winona RyderMovies & TV6.84×
06Cane CorsoFood & Beverages6.09×
07Largemouth bassFood & Beverages4.86×
08DairyFood & Beverages3.17×
09Shih TzuPets & Animals2.92×
10Chihuahua (dog)Pets & Animals2.75×
11Deutsch lernenBusiness & Career2.71×
12BeaglePets & Animals2.63×
13Yorkshire TerrierPets & Animals2.63×
14Labrador RetrieverPets & Animals2.52×
15French BulldogPets & Animals2.43×
16Siberian HuskyPets & Animals2.40×
17BulldogPets & Animals2.34×
18Musical instrumentMusic & Radio1.91×
19RedditInternet & Social Media1.68×
20TagesschauMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deer audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.60×
ExtroversionTHRILL1.47×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deer audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Price SensitivityPREMIUM0.89×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deer have in Germany?

Deer has an estimated audience of 1,835,346 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Deer fans?

48.1% of Deer fans are female, 51.9% are male, with an average age of 38.1 years.

03

Which brands do Deer fans like most?

Deer fans show strongest brand affinity for Winona Ryder (6.84×), The Animals (15.1×), and Cane Corso (6.09×) over the country average.

04

Where do Deer fans live in Germany?

Deer fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~400K), and Nordrhein-Westfalen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Deer fans also like?

Beyond Deer itself, the audience over-indexes on The Animals (15.1×), Cane Corso (6.09×), Kate Upton (15.3×), and Tagesschau (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Deer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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