Rascasse Audience Intelligence

Beagle Audience in Germany

A data profile of the people who buy, follow and care about Beagle in Germany — modelled from more than twelve digital signal sources. Beagle has an estimated audience of 5,366,124 people in Germany.

#7among Dog breed in Germany#593among Topic in Germany#38in Pets & Animals

The average Beagle fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Arts and music, Entertainment, with strongest over-indexing on Food and drink (1.9× the country average).

Demographically, the Beagle audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beagle fan in Germany is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beagle profile in Germany.

Audience size
5.4M
in Germany
Gender
64.5%♀
35.5% male
Age
38.0
average years
Country rank
#945
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beagle fans

64.5% are female, 35.5% are male, average age 38.0.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Beagle audience in Germany
MetricValue
Female64.5%
Male35.5%
Average age38.0
Estimated audience size5,366,124
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Beagle audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Beagle audience comes from Germany.

Worldwide audience distribution share by country for Beagle
CountryShare
United States24.0%
Japan17.3%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beagle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beagle fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.12×
02Baden-Württemberg~800K1.11×
03Sachsen~300K1.08×
04Hessen~400K1.07×
05Niedersachsen~600K1.06×
06Hamburg~100K1.06×
07Rheinland-Pfalz~300K1.03×
08Nordrhein-Westfalen~1M1.02×
09Brandenburg~200K0.99×
10Sachsen-Anhalt~100K0.99×
11Thüringen~100K0.99×
12Mecklenburg-Vorpommern~100K0.95×
13Berlin~200K0.94×
14Schleswig-Holstein~200K0.93×
15Saarland~60K0.91×
16Bremen~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Beagle, Germany
0.78×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beagle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beagle audience
#·InterestCategoryAffinity×
01Siberian HuskyPets & Animals3.99×
02Chihuahua (dog)Pets & Animals3.72×
03CHECK24Business & Career2.71×
04PetsPets & Animals2.20×
05Harry PotterMovies & TV2.19×
06IKEAHome & Garden2.17×
07GardenHome & Garden2.11×
08Outdoor recreationSports2.05×
09FoodFood & Beverages1.95×
10Arts and musicArts & Culture1.92×
11VehiclesCars & Mobility1.92×
12Food and drinkFood & Beverages1.90×
13ReadingLiterature1.90×
14SportsSports1.87×
15EntertainmentMovies & TV1.85×
16Consumer electronicsTechnology & Electronics1.85×
17MoviesMovies & TV1.78×
18GermanyTravel & Leisure1.76×
19MusicBusiness & Career1.70×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beagle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beagle audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.44×
Healthy LifestyleBALANCE2.08×
SustainabilityBALANCE1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beagle audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
Social Media UsageJOY1.33×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beagle have in Germany?

Beagle has an estimated audience of 5,366,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beagle fans?

64.5% of Beagle fans are female, 35.5% are male, with an average age of 38.0 years.

03

Which brands do Beagle fans like most?

Beagle fans show strongest brand affinity for Food and drink (1.9×), Arts and music (1.92×), and Entertainment (1.85×) over the country average.

04

Where do Beagle fans live in Germany?

Beagle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Beagle fans also like?

Beyond Beagle itself, the audience over-indexes on Arts and music (1.92×), Entertainment (1.85×), Outdoor recreation (2.05×), and Food (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in Germany

See Beagle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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