Beagle Audience in Germany
Beagle has an estimated audience of 5,366,124 people in Germany. 64.5% are female, 35.5% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food and drink, Harry Potter, Arts and music, Entertainment, Outdoor recreation.
The average Beagle fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food and drink, Harry Potter, Arts and music, with strongest over-indexing on Food and drink (1.9× the country average). Demographically, the Beagle audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Beagle fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 38.0 |
| Estimated audience size | 5,366,124 |
Audience persona
The typical Beagle fan in Germany is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,223,976 | 1.04× |
| Bayern | 988,427 | 1.15× |
| Baden-Württemberg | 828,873 | 1.13× |
| Niedersachsen | 554,755 | 1.06× |
| Hessen | 450,324 | 1.1× |
| Sachsen | 287,102 | 1.09× |
| Rheinland-Pfalz | 275,516 | 1.02× |
| Berlin | 235,131 | 0.98× |
| Schleswig-Holstein | 177,156 | 0.92× |
| Brandenburg | 162,257 | 0.97× |
| Hamburg | 133,095 | 1.1× |
| Sachsen-Anhalt | 131,298 | 0.94× |
| Thüringen | 127,080 | 0.93× |
| Mecklenburg-Vorpommern | 94,691 | 0.92× |
| Saarland | 57,321 | 0.87× |
| Bremen | 34,810 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.9× | Food & Beverages |
| Harry Potter | 2.19× | Movies & TV |
| Arts and music | 1.92× | Arts & Culture |
| Entertainment | 1.85× | Movies & TV |
| Outdoor recreation | 2.05× | Sports |
| Food | 1.95× | Food & Beverages |
| Pets | 2.2× | Pets & Animals |
| Sports | 1.87× | Sports |
| Reading | 1.9× | Literature |
| Vehicles | 1.92× | Cars & Mobility |
| Gala | 2.68× | News |
| Consumer electronics | 1.85× | Technology & Electronics |
| Germany | 1.76× | Travel & Leisure |
| Music | 1.7× | Business & Career |
| Movies | 1.78× | Movies & TV |
| Siberian Husky | 3.99× | Pets & Animals |
| IKEA | 2.17× | Home & Garden |
| CHECK24 | 2.71× | Business & Career |
| Business and industry | 1.51× | Business & Career |
| Garden | 2.11× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.5 |
| DIY Mentality | THRILL | 1.62 |
| Sustainability | BALANCE | 1.56 |
| Sports Activity | POWER | 1.46 |
| Creativity | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 17.3% |
| Germany | 6.8% |
See Beagle audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does Beagle have in Germany?
Beagle has an estimated audience of 5,366,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beagle fans?
64.5% of Beagle fans are female, 35.5% are male, with an average age of 38.0 years.
Which brands do Beagle fans like most?
Beagle fans show strongest brand affinity for Food and drink (1.9×), Harry Potter (2.19×), and Arts and music (1.92×) over the country average.
Where do Beagle fans live in Germany?
Beagle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,223,976), Bayern (reach 988,427), and Baden-Württemberg (reach 828,873). These three regions account for the largest share of the active audience.
What other brands do Beagle fans also like?
Beyond Beagle itself, the audience over-indexes on Harry Potter (2.19×), Arts and music (1.92×), Entertainment (1.85×), and Outdoor recreation (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beagle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.