Rascasse Audience Intelligence

Deer Audience in United States

Name: Deer — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Deer in United States — modelled from more than twelve digital signal sources. Deer has an estimated audience of 24,286,317 people in United States.

#869among Topic in United States #30in Pets & Animals

The average Deer fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cane Corso, Metaphysics, CarMax, with strongest over-indexing on Cane Corso (6.55× the country average).

Demographically, the Deer audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deer fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Cane Corso.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deer profile in United States.

Audience size

24.3M

in United States

Gender

44.7%♀

55.3% male

Age

37.3

average years

Country rank

#1280

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Deer fans

44.7% are female, 55.3% are male, average age 37.3.

Fig. 02

Gender split

44.7%

Female

55.3%

Male

Demographic split for Deer audience in United States
Metric	Value
Female	44.7%
Male	55.3%
Average age	37.3
Estimated audience size	24,286,317

Fig. 03

Age distribution

Age distribution of the Deer audience in United States
Age bracket	Share	%
16-19		25%
20-29		20%
30-39		19%
40-49		19%
50+		17%

Fig. 04

Worldwide distribution

47.8%

of the worldwide Deer audience comes from United States.

Worldwide audience distribution share by country for Deer
Country	Share
United States	47.8%
United Kingdom	4.8%
Canada	4.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deer audience in United States is strongest.

Fig. 05

Top regions by affinity

Deer fans by region: top regions in United States
#	Region	Reach	×
01	West Virginia	~200K	1.49×
02	Arkansas	~300K	1.44×
03	Mississippi	~300K	1.38×
04	Kentucky	~400K	1.29×
05	Missouri	~500K	1.23×
06	Montana	~80K	1.23×
07	North Dakota	~60K	1.23×
08	South Dakota	~70K	1.21×
09	Louisiana	~400K	1.18×
10	Kansas	~200K	1.17×
11	Wisconsin	~400K	1.16×
12	Oklahoma	~300K	1.16×
13	Alabama	~400K	1.14×
14	Virginia	~700K	1.13×
15	Michigan	~700K	1.12×
16	Maine	~100K	1.12×
17	Utah	~200K	1.11×
18	Minnesota	~400K	1.10×
19	Georgia	~800K	1.09×
20	Indiana	~500K	1.09×
21	Idaho	~100K	1.05×
22	Pennsylvania	~900K	1.04×
23	North Carolina	~800K	1.03×
24	Washington	~500K	1.02×
25	Vermont	~40K	1.02×
26	South Carolina	~400K	1.01×
27	Tennessee	~500K	1.00×
28	Hawaii	~100K	1.00×
29	Iowa	~200K	0.99×
30	Alaska	~50K	0.99×
31	Nebraska	~100K	0.97×
32	Ohio	~700K	0.95×
33	New Mexico	~100K	0.95×
34	Texas	~2M	0.94×
35	Oregon	~200K	0.89×
36	Maryland	~400K	0.87×
37	Illinois	~700K	0.84×
38	Colorado	~300K	0.84×
39	New Hampshire	~80K	0.82×
40	New York	~1M	0.75×
41	Arizona	~400K	0.75×
42	California	~2M	0.74×
43	Rhode Island	~60K	0.73×
44	Florida	~1M	0.72×
45	New Jersey	~400K	0.72×
46	Delaware	~50K	0.70×
47	Connecticut	~200K	0.69×
48	Massachusetts	~300K	0.68×
49	Nevada	~200K	0.66×
50	Washington, District of Columbia	~40K	0.60×

Affinity by region — Deer, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deer audience
#	Interest	Category	×
01	Cane Corso	Food & Beverages	6.55×
02	Food storage	Home & Garden	4.26×
03	Angling	Sports	3.67×
04	Bass Pro Shops	Sports	2.99×
05	The Breakfast Club	Movies & TV	2.96×
06	Metaphysics	Business & Career	2.71×
07	CarMax	Cars & Mobility	2.62×
08	Cabela's	Sports	2.46×
09	Discount Tire	Shopping	2.24×
10	Menards	Home & Garden	2.21×
11	CarGurus	Cars & Mobility	2.18×
12	Anime convention	Literature	2.18×
13	NBA Finals	Sports	2.08×
14	Hardware store	Home & Garden	2.07×
15	College basketball	Sports	1.96×
16	Auction	Shopping	1.87×
17	AutoZone	Cars & Mobility	1.82×
18	Planet Fitness	Sports	1.75×
19	Fox News Channel	Movies & TV	1.67×
20	Musical instrument	Music & Radio	1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Deer audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.32×
DIY Mentality	THRILL	1.49×
Individualism	JOY	1.31×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Deer audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.75×
Extroversion	THRILL	0.83×
Family Orientation	CONSERVATISM	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Deer have in United States?

Deer has an estimated audience of 24,286,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Deer fans?

44.7% of Deer fans are female, 55.3% are male, with an average age of 37.3 years.

Which brands do Deer fans like most?

Deer fans show strongest brand affinity for Cane Corso (6.55×), Metaphysics (2.71×), and CarMax (2.62×) over the country average.

Where do Deer fans live in United States?

Deer fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Deer fans also like?

Beyond Deer itself, the audience over-indexes on Metaphysics (2.71×), CarMax (2.62×), Menards (2.21×), and Planet Fitness (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Deer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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