Deer Audience in United States

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Deer has an estimated audience of 24,286,317 people in United States. 44.7% are female, 55.3% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Governor of Michigan, Vocal harmony, Google Home, Goop.

The average Deer fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Governor of Michigan, Vocal harmony, with strongest over-indexing on Hibachi (15.61× the country average). Demographically, the Deer audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Deer fans

Demographic split for Deer audience in United States
MetricValue
Female44.7%
Male55.3%
Average age37.3
Estimated audience size24,286,317

Audience persona

The typical Deer fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Deer in United States
RegionReachAffinity
California1,995,8350.75×
Texas1,922,5230.92×
Florida1,312,6570.8×
New York1,110,8680.82×
Pennsylvania869,3231.06×
Georgia866,8781.16×
Michigan801,0411.26×
North Carolina748,5941.02×
Illinois711,7050.88×
Ohio705,7450.94×
Virginia664,8461.12×
Washington570,2391.17×
Tennessee532,6061.09×
Missouri486,3581.24×
New Jersey443,7590.72×
Indiana440,3150.99×
Wisconsin424,0711.16×
Minnesota399,7031.15×
Maryland396,6850.95×
Alabama383,7811.13×
Arizona367,5530.74×
Kentucky362,8981.19×
South Carolina357,6550.98×
Colorado352,7060.92×
Louisiana346,2361.11×
Massachusetts340,1440.71×
Oklahoma314,5801.17×
Arkansas279,9451.4×
Mississippi276,6881.38×
Oregon252,2380.91×
Utah237,4481.09×
Kansas218,1441.14×
Iowa202,7671.01×
West Virginia172,7241.53×
Connecticut163,5700.67×
Nevada153,9770.66×
Idaho125,6481.03×
Nebraska112,6260.92×
New Mexico111,4720.92×
Hawaii106,3461.02×
Maine92,9441.07×
New Hampshire75,5150.79×
Montana74,8221.11×
South Dakota57,6291.03×
Rhode Island56,7650.73×
North Dakota55,1681.11×
Washington, District of Columbia49,6160.68×
Alaska46,8550.9×
Delaware45,8620.68×
Vermont41,9290.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deer audience
BrandAffinityCategory
Hibachi15.61×Food & Beverages
Governor of Michigan14.43×Politics & Society
Vocal harmony7.82×Music & Radio
Google Home10.21×Technology & Electronics
Goop8.12×Internet & Social Media
Wok9.26×Food & Beverages
Cherish (group)15.3×Music & Radio
Grinch5.16×Movies & TV
Hipster11.01×Politics & Society
headspace10.33×Health
Urban Outfitters2.01×Shopping
Grace Slick9.36×Music & Radio
Kikar HaShabbat16.64×News
El Paso County, Colorado12.88×Travel & Leisure
La Jolla9.04×Travel & Leisure
Fairy godmother6.98×Literature
TV Fanatic9.04×Movies & TV
JDSU2.6×Business & Career
Mathcore6.36×Music & Radio
Gift registry10.34×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deer audience
TraitClusterScore
PatriotismCONSERVATISM1.67
DIY MentalityTHRILL1.3
IndividualismJOY1.13
Sports ActivityPOWER1.1
Need for SecurityCONSERVATISM1.08
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Deer
CountryShare
United States47.8%
United Kingdom4.8%
Canada4.1%

See Deer audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Deer have in United States?

Deer has an estimated audience of 24,286,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Deer fans?

44.7% of Deer fans are female, 55.3% are male, with an average age of 37.3 years.

Which brands do Deer fans like most?

Deer fans show strongest brand affinity for Hibachi (15.61×), Governor of Michigan (14.43×), and Vocal harmony (7.82×) over the country average.

Where do Deer fans live in United States?

Deer fans in United States are most concentrated in California (reach 1,995,835), Texas (reach 1,922,523), and Florida (reach 1,312,657). These three regions account for the largest share of the active audience.

What other brands do Deer fans also like?

Beyond Deer itself, the audience over-indexes on Governor of Michigan (14.43×), Vocal harmony (7.82×), Google Home (10.21×), and Goop (8.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.