A data profile of the people who buy, follow and care about Bass Pro Shops in United States — modelled from more than twelve digital signal sources. Bass Pro Shops has an estimated audience of 14,586,946 people in United States.
Bass Pro Shops has an estimated audience of 14,586,946 people in United States. 32.1% are female, 67.9% are male, average age 42.1. Top brand affinities: Cabela's, Turkey hunting, Trophy hunting, Donald Trump, Bass fishing.
Top brand affinities include Cabela's, Turkey hunting, Trophy hunting, with strongest over-indexing on Cabela's (5.15× the country average).
Demographically, the Bass Pro Shops audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Bass Pro Shops fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Cabela's.
The key figures that characterise the Bass Pro Shops profile in United States.
32.1% are female, 67.9% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 42.1 |
| Estimated audience size | 14,586,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Bass Pro Shops audience comes from United States.
| Country | Share |
|---|---|
| United States | 96.6% |
| Canada | 2.0% |
| United Kingdom | 0.7% |
The strongest cross-interests of the Bass Pro Shops audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cabela's | Sports | 5.15× | ||
| 02 | Ski mountaineering | Sports | 4.56× | ||
| 03 | Turkey hunting | Sports | 4.44× | ||
| 04 | Sportsman's Warehouse | Shopping | 4.36× | ||
| 05 | Trophy hunting | Sports | 3.93× | ||
| 06 | Duck hunting | Sports | 3.67× | ||
| 07 | Bass fishing | Sports | 3.58× | ||
| 08 | Shooting sport | Sports | 3.35× | ||
| 09 | Fishing lure | Pets & Animals | 3.17× | ||
| 10 | Tractor Supply Company | Shopping | 3.15× | ||
| 11 | Deer | Pets & Animals | 2.99× | ||
| 12 | Fox hunting | Sports | 2.96× | ||
| 13 | Outdoors | Travel & Leisure | 2.40× | ||
| 14 | Discount Tire | Shopping | 2.26× | ||
| 15 | REI | Fashion & Accessoires | 2.18× | ||
| 16 | Cars (film) | Movies & TV | 2.07× | ||
| 17 | Melania Trump | Politics & Society | 1.89× | ||
| 18 | Donald Trump | Politics & Society | 1.68× | ||
| 19 | Mitch McConnell | Politics & Society | 1.59× | ||
| 20 | AutoZone | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Risk Appetite | THRILL | 1.23× | |
| Sports Activity | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| Urban Lifestyle | OPEN | 0.76× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bass Pro Shops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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