Simms Fishing Products Audience in United States

Simms Fishing Products logo

Simms Fishing Products has an estimated audience of 1,308,338 people in United States. 27.8% are female, 72.2% are male, average age 38.9. Top regions: Texas, California, Washington. Top brand affinities: Urban Outfitters, Product design, Natural rubber, Nebraska Cornhuskers football, Embroidery Library.

The average Simms Fishing Products fan in United States is 38.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Washington. Top brand affinities include Urban Outfitters, Product design, Natural rubber, with strongest over-indexing on Urban Outfitters (3.81× the country average). Demographically, the Simms Fishing Products audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Fishing

Demographics of Simms Fishing Products fans

Demographic split for Simms Fishing Products audience in United States
MetricValue
Female27.8%
Male72.2%
Average age38.9
Estimated audience size1,308,338

Audience persona

The typical Simms Fishing Products fan in United States is more male, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Simms Fishing Products in United States
RegionReachAffinity
Texas68,9080.61×
California58,4810.41×
Washington35,3451.35×
Pennsylvania35,0900.8×
Colorado33,5311.63×
Michigan32,2400.94×
New York30,8520.42×
Montana30,6968.46×
Minnesota29,1371.55×
Florida28,4820.32×
Oregon26,3491.76×
Wisconsin24,1331.23×
North Carolina20,6870.53×
Georgia18,2410.45×
Utah18,0651.54×
Tennessee17,8310.68×
Illinois17,5480.4×
Idaho16,9242.58×
Ohio16,6690.41×
Alaska14,7895.28×
Virginia13,3780.42×
New Jersey12,6990.38×
Missouri11,7300.56×
Massachusetts10,8780.42×
South Carolina10,7070.54×
Arkansas10,6780.99×
Arizona9,3350.35×
Alabama9,1330.5×
Maryland8,2490.37×
Indiana7,9430.33×
Louisiana7,7620.46×
Oklahoma7,1790.49×
Kentucky6,5340.4×
Connecticut6,3570.48×
Iowa6,3380.59×
Wyoming6,1073.15×
West Virginia5,5170.91×
New Mexico5,3040.81×
Nevada4,7390.37×
Kansas4,4840.43×
Maine4,4550.95×
Mississippi3,5230.33×
New Hampshire3,2770.64×
North Dakota3,2721.22×
South Dakota2,8460.94×
Nebraska2,7090.41×
Vermont2,1760.95×
Rhode Island1,5820.38×
Hawaii1,5280.27×
Washington, District of Columbia1,2540.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simms Fishing Products audience
BrandAffinityCategory
Urban Outfitters3.81×Shopping
Product design2.79×Business & Career
Natural rubber2.48×Cars & Mobility
Nebraska Cornhuskers football4.01×Sports
Embroidery Library16.94×Home & Garden
Keiser University15.73×Business & Career
Alaska1.76×Travel & Leisure
Bank account2.38×Business & Career
Nasal cavity7.45×Health
JDSU2.37×Business & Career
Pro-Ject3.09×Music & Radio
edureka26.14×Business & Career
Sailor3.39×Travel & Leisure
N1 road (South Africa)2.84×Travel & Leisure
Unique Gifts1.61×Shopping
Nebraska1.77×Travel & Leisure
Nipsey Hussle3.46×Music & Radio
Acoustic music2.69×Music & Radio
Voter registration2.77×Politics & Society
Home staging3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simms Fishing Products audience
TraitClusterScore
SustainabilityBALANCE2.58
PatriotismCONSERVATISM2.49
Sports ActivityPOWER2.27
Luxury OrientationPREMIUM2.11
Risk AppetiteTHRILL1.9
Design AffinityPREMIUM1.78

Worldwide distribution

Worldwide audience distribution share by country for Simms Fishing Products
CountryShare
United States48.0%
Japan10.9%
Brazil4.7%

See Simms Fishing Products audiences in other countries

More Fishing audiences in United States

Frequently asked questions

How many fans does Simms Fishing Products have in United States?

Simms Fishing Products has an estimated audience of 1,308,338 people in United States, concentrated in Texas and California.

What is the gender split and age of Simms Fishing Products fans?

27.8% of Simms Fishing Products fans are female, 72.2% are male, with an average age of 38.9 years.

Which brands do Simms Fishing Products fans like most?

Simms Fishing Products fans show strongest brand affinity for Urban Outfitters (3.81×), Product design (2.79×), and Natural rubber (2.48×) over the country average.

Where do Simms Fishing Products fans live in United States?

Simms Fishing Products fans in United States are most concentrated in Texas (reach 68,908), California (reach 58,481), and Washington (reach 35,345). These three regions account for the largest share of the active audience.

What other brands do Simms Fishing Products fans also like?

Beyond Simms Fishing Products itself, the audience over-indexes on Product design (2.79×), Natural rubber (2.48×), Nebraska Cornhuskers football (4.01×), and Embroidery Library (16.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simms Fishing Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.