Rascasse Audience Intelligence

Simms Fishing Products Target Market in United States

A data profile of the people who buy, follow and care about Simms Fishing Products in United States — modelled from more than twelve digital signal sources. Simms Fishing Products has an estimated audience of 1,309,681 people in United States.

#3among Fishing in United States#2008among Brand in United States#1788in Sports

The average Simms Fishing Products fan in United States is 38.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Montana.

Top brand affinities include Angling, Altar'd State, Duluth Trading Company, with strongest over-indexing on Angling (11.94× the country average).

Demographically, the Simms Fishing Products audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simms Fishing Products fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Sports · Type: Brand · Subtype: Fishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simms Fishing Products profile in United States.

Audience size
1.3M
in United States
Gender
27.8%♀
72.2% male
Age
38.9
average years
Country rank
#19605
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Simms Fishing Products

27.8% are female, 72.2% are male, average age 38.9.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Simms Fishing Products audience in United States
MetricValue
Female27.8%
Male72.2%
Average age38.9
Estimated audience size1,309,681
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Simms Fishing Products audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4918%
50+22%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Simms Fishing Products audience comes from United States.

Worldwide audience distribution share by country for Simms Fishing Products
CountryShare
United States48.0%
Japan10.9%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simms Fishing Products audience in United States is strongest.

Fig. 05

Top regions by affinity

Simms Fishing Products customers by region in United States
#RegionReachAffinity×
01Montana~30K9.42×
02Alaska~10K5.11×
03Wyoming~6K3.01×
04Idaho~20K2.42×
05Oregon~20K1.59×
06Colorado~30K1.50×
07Utah~20K1.43×
08Minnesota~30K1.35×
09Washington~30K1.20×
10North Dakota~3K1.18×
11Wisconsin~20K1.11×
12Arkansas~10K1.05×
13Vermont~2K0.99×
14South Dakota~3K0.97×
15West Virginia~6K0.91×
16Maine~4K0.91×
17Michigan~30K0.88×
18New Mexico~5K0.81×
19Pennsylvania~30K0.74×
20New Hampshire~4K0.72×
21Tennessee~20K0.69×
22Iowa~7K0.62×
23Rhode Island~3K0.60×
24Delaware~2K0.60×
25Texas~70K0.59×
26Oklahoma~9K0.59×
27Missouri~10K0.57×
28South Carolina~10K0.57×
29Connecticut~7K0.56×
30Nebraska~4K0.56×
31Hawaii~3K0.56×
32Alabama~10K0.54×
33Kansas~6K0.54×
34Louisiana~9K0.53×
35Mississippi~6K0.51×
36North Carolina~20K0.50×
37Kentucky~8K0.48×
38Nevada~6K0.47×
39Georgia~20K0.45×
40Virginia~10K0.44×
41Massachusetts~10K0.44×
42Ohio~20K0.43×
43Maryland~9K0.42×
44New York~30K0.40×
45Illinois~20K0.40×
46New Jersey~10K0.40×
47Indiana~9K0.40×
48California~60K0.39×
49Arizona~10K0.39×
50Florida~30K0.33×
Fig. 06

Affinity by region

Affinity by region — Simms Fishing Products, United States
0.33×1.00×9.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simms Fishing Products audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simms Fishing Products audience
#·InterestCategoryAffinity×
01Shipley Do-NutsFood & Beverages21.21×
02Moose JawTravel & Leisure18.74×
03Duluth Trading CompanyBusiness & Career17.99×
04Altar'd StateShopping17.38×
05ShimanoCars & Mobility14.30×
06OrvisSports14.26×
07AnglingSports11.94×
08Toyota HiluxCars & Mobility11.44×
09Toyota Land CruiserCars & Mobility11.00×
10PatagoniaFashion & Accessoires8.34×
11Sportsman's WarehouseShopping7.28×
12Minnesota WildSports5.88×
13Tiger WoodsSports5.58×
14MotorboatCars & Mobility5.55×
15Backpacking (travel)Travel & Leisure5.12×
16Alpine skiingSports4.94×
17Fly fishingSports4.09×
18Extreme sportSports3.91×
19Planet FitnessSports2.68×
20DogsPets & Animals1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simms Fishing Products audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simms Fishing Products audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.51×
Risk AppetiteTHRILL2.51×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simms Fishing Products audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
SpiritualityBALANCE0.83×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Simms Fishing Products's target market in United States?

Simms Fishing Products's target market in United States covers an estimated 1,309,681 people, concentrated in Texas and California.

02

What is the gender split and age of Simms Fishing Products customers?

27.8% of the Simms Fishing Products audience are female, 72.2% are male, with an average age of 38.9 years.

03

Which brands do Simms Fishing Products fans like most?

Simms Fishing Products fans show strongest brand affinity for Angling (11.94×), Altar'd State (17.38×), and Duluth Trading Company (17.99×) over the country average.

04

Where do Simms Fishing Products fans live in United States?

Simms Fishing Products fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Montana (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Simms Fishing Products fans also like?

Beyond Simms Fishing Products itself, the audience over-indexes on Altar'd State (17.38×), Duluth Trading Company (17.99×), Shipley Do-Nuts (21.21×), and Patagonia (8.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fishing audiences in United States

See Simms Fishing Products audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simms Fishing Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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