Rascasse Audience Intelligence

FishUSA Audience in United States

A data profile of the people who buy, follow and care about FishUSA in United States — modelled from more than twelve digital signal sources. FishUSA has an estimated audience of 370,062 people in United States.

#4among Fishing in United States#1405among Website / Newspaper / Magazine in United States#603in Shopping

The average FishUSA fan in United States is 38.2 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Michigan, New York.

Top brand affinities include Angling, Discount Tire, Donald Trump, with strongest over-indexing on Angling (10.13× the country average).

Demographically, the FishUSA audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FishUSA fan in United States is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Angling.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FishUSA profile in United States.

Audience size
370K
in United States
Gender
0.0%♀
100.0% male
Age
38.2
average years
Country rank
#43309
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FishUSA

0.0% are female, 100.0% are male, average age 38.2.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for FishUSA audience in United States
MetricValue
Female0.0%
Male100.0%
Average age38.2
Estimated audience size370,062
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the FishUSA audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

94.1%

of the worldwide FishUSA audience comes from United States.

Worldwide audience distribution share by country for FishUSA
CountryShare
United States94.1%
China1.7%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FishUSA audience in United States is strongest.

Fig. 05

Top regions by affinity

FishUSA fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~40K3.66×
02Wisconsin~20K3.34×
03North Dakota~2K3.00×
04Michigan~30K2.96×
05West Virginia~4K2.33×
06South Dakota~2K2.22×
07Ohio~20K2.10×
08Montana~2K2.09×
09Vermont~1K2.09×
10Wyoming<1K1.84×
11Minnesota~8K1.68×
12Idaho~3K1.59×
13Iowa~4K1.40×
14Nebraska~2K1.37×
15Maine~2K1.29×
16New York~20K1.19×
17Oregon~4K1.02×
18Indiana~6K0.99×
19New Hampshire~1K0.96×
20Alaska<1K0.91×
21Washington~6K0.87×
22Illinois~9K0.83×
23Kentucky~3K0.69×
24Arkansas~2K0.64×
25Rhode Island<1K0.63×
26Connecticut~2K0.62×
27Kansas~2K0.62×
28Tennessee~4K0.61×
29Delaware<1K0.61×
30Hawaii<1K0.60×
31Missouri~3K0.56×
32Mississippi~2K0.55×
33Alabama~3K0.54×
34New Mexico<1K0.53×
35Utah~2K0.52×
36Colorado~3K0.47×
37Oklahoma~2K0.46×
38Virginia~4K0.44×
39South Carolina~2K0.43×
40Louisiana~2K0.43×
41North Carolina~4K0.42×
42Maryland~2K0.41×
43Nevada~1K0.41×
44New Jersey~3K0.38×
45Massachusetts~3K0.38×
46Georgia~3K0.31×
47Arizona~2K0.31×
48California~9K0.25×
49Florida~5K0.22×
50Texas~5K0.19×
Fig. 06

Affinity by region

Affinity by region — FishUSA, United States
0.19×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FishUSA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FishUSA audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden15.06×
02ShimanoCars & Mobility15.00×
03StihlHome & Garden11.09×
04AnglingSports10.13×
05MakitaHome & Garden9.30×
06MotorboatCars & Mobility7.38×
07Discount TireShopping5.92×
08Lawn mowerHome & Garden5.83×
09Weather forecastingHome & Garden5.36×
10Hardware storeHome & Garden4.85×
11Solar energyHome & Garden3.92×
12United Parcel ServiceBusiness & Career3.78×
13Donald TrumpPolitics & Society2.67×
14GrillingFood & Beverages2.59×
15EBayShopping2.44×
16BankingBusiness & Career2.29×
17Home improvementHome & Garden2.20×
18Alcoholic beveragesFood & Beverages2.06×
19SmartphonesTechnology & Electronics1.98×
20CookingFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FishUSA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FishUSA audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.16×
DIY MentalityTHRILL2.15×
TraditionCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FishUSA audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.29×
Family OrientationCONSERVATISM0.30×
Design AffinityPREMIUM0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FishUSA have in United States?

FishUSA has an estimated audience of 370,062 people in United States, concentrated in Pennsylvania and Michigan.

02

What is the gender split and age of FishUSA fans?

0.0% of FishUSA fans are female, 100.0% are male, with an average age of 38.2 years.

03

Which brands do FishUSA fans like most?

FishUSA fans show strongest brand affinity for Angling (10.13×), Discount Tire (5.92×), and Donald Trump (2.67×) over the country average.

04

Where do FishUSA fans live in United States?

FishUSA fans in United States are most concentrated in Pennsylvania (reach ~40K), Michigan (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do FishUSA fans also like?

Beyond FishUSA itself, the audience over-indexes on Discount Tire (5.92×), Donald Trump (2.67×), Shimano (15×), and Hardware store (4.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FishUSA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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