FishUSA Audience in United States

FishUSA logo

FishUSA has an estimated audience of 339,900 people in United States. 0.0% are female, 100.0% are male, average age 38.2. Top regions: Pennsylvania, Michigan, New York. Top brand affinities: Pillow, WESH, ABC 7 Chicago, N1 road (South Africa), County council.

The average FishUSA fan in United States is 38.2 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Michigan, New York. Top brand affinities include Pillow, WESH, ABC 7 Chicago, with strongest over-indexing on Pillow (1.72× the country average). Demographically, the FishUSA audience skews more male with an average age of 38.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

Demographics of FishUSA fans

Demographic split for FishUSA audience in United States
MetricValue
Female0.0%
Male100.0%
Average age38.2
Estimated audience size339,900

Audience persona

The typical FishUSA fan in United States is more male, around 38.2 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for FishUSA in United States
RegionReachAffinity
Pennsylvania44,6413.9×
Michigan28,5193.21×
New York25,6641.35×
Ohio24,4572.34×
Wisconsin18,5333.62×
Illinois9,3560.83×
Minnesota8,4821.74×
California7,7230.21×
Indiana6,6771.08×
Washington5,9280.87×
Oregon4,0221.03×
Tennessee3,9290.58×
Texas3,8620.13×
North Carolina3,7010.36×
Iowa3,6951.32×
West Virginia3,6502.31×
Florida3,6050.16×
Virginia3,1720.38×
New Jersey2,8370.33×
Missouri2,5100.46×
Colorado2,3780.44×
Idaho2,3611.38×
Nebraska2,3121.36×
Kentucky2,2450.53×
North Dakota2,2333.2×
Massachusetts2,1770.33×
Montana2,0372.16×
Georgia2,0180.19×
South Dakota1,9242.45×
Alabama1,8430.39×
Connecticut1,7410.51×
Maryland1,7340.3×
Maine1,6381.35×
South Carolina1,5720.31×
Arkansas1,5670.56×
Kansas1,5250.57×
Utah1,4750.48×
Vermont1,3812.31×
New Hampshire1,2380.92×
Oklahoma1,1510.3×
Mississippi1,1140.4×
Louisiana1,0410.24×
Wyoming1,0102×
Arizona8320.12×
Nevada7140.22×
Alaska5420.75×
New Mexico3770.22×
Delaware2870.31×
Washington, District of Columbia2070.2×
Rhode Island1980.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FishUSA audience
BrandAffinityCategory
Pillow1.72×Home & Garden
WESH2.2×Movies & TV
ABC 7 Chicago1.88×Movies & TV
N1 road (South Africa)1.72×Travel & Leisure
County council2×Politics & Society
Edward Norton1.66×Movies & TV
WFTV1.7×Movies & TV
Irrigation sprinkler2.76×Home & Garden
Portia de Rossi1.99×Movies & TV
Naomi Scott1.54×Movies & TV
Grover Cleveland1.98×Politics & Society
WSVN1.58×Movies & TV
Nasal cavity1.76×Health
Julio Cesar Chavez Jr.1.51×Sports
Darlene Love2.63×Movies & TV
The Godfather Part II2.41×Movies & TV
VoIP gateway3.03×Technology & Electronics
ABC TV1.63×Movies & TV
Prozis1.77×Shopping
Las Terrenas9.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FishUSA audience
TraitClusterScore
DIY MentalityTHRILL1.33
Convenience OrientationPREMIUM1.13
Need for SecurityCONSERVATISM1.11
Pet OwnershipJOY0.94
IndividualismJOY0.93
TraditionCONSERVATISM0.93

Worldwide distribution

Worldwide audience distribution share by country for FishUSA
CountryShare
United States93.8%
China1.9%
Australia0.5%

See FishUSA audiences in other countries

More Fishing audiences in United States

Frequently asked questions

How many fans does FishUSA have in United States?

FishUSA has an estimated audience of 339,900 people in United States, concentrated in Pennsylvania and Michigan.

What is the gender split and age of FishUSA fans?

0.0% of FishUSA fans are female, 100.0% are male, with an average age of 38.2 years.

Which brands do FishUSA fans like most?

FishUSA fans show strongest brand affinity for Pillow (1.72×), WESH (2.2×), and ABC 7 Chicago (1.88×) over the country average.

Where do FishUSA fans live in United States?

FishUSA fans in United States are most concentrated in Pennsylvania (reach 44,641), Michigan (reach 28,519), and New York (reach 25,664). These three regions account for the largest share of the active audience.

What other brands do FishUSA fans also like?

Beyond FishUSA itself, the audience over-indexes on WESH (2.2×), ABC 7 Chicago (1.88×), N1 road (South Africa) (1.72×), and County council (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FishUSA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.