Makita Audience in United States

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Makita has an estimated audience of 4,360,297 people in United States. 15.7% are female, 84.3% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Hand tool, Power tool, AutoZone, Drill, Multi-tool.

The average Makita fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hand tool, Power tool, AutoZone, with strongest over-indexing on Hand tool (15.92× the country average). Demographically, the Makita audience skews more male with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Makita fans

Demographic split for Makita audience in United States
MetricValue
Female15.7%
Male84.3%
Average age39.8
Estimated audience size4,360,297

Audience persona

The typical Makita fan in United States is more male, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hand tool.

Top regions in United States

Top regions ranked by reach for Makita in United States
RegionReachAffinity
California671,1261.4×
Texas369,6160.99×
Florida269,0120.91×
New York212,2130.87×
Georgia148,5461.11×
Illinois131,0770.9×
Washington128,6021.47×
Pennsylvania111,3060.76×
Ohio109,4220.81×
Michigan108,9290.96×
North Carolina105,9440.81×
Arizona92,4181.04×
New Jersey80,6270.73×
Massachusetts79,7290.93×
Oregon78,2811.57×
Indiana74,5520.94×
Tennessee72,9230.83×
Virginia71,2540.67×
Colorado68,6191×
Wisconsin68,1051.04×
Minnesota66,6111.07×
Missouri62,3240.89×
Alabama59,3740.97×
South Carolina55,0050.84×
Utah52,3541.34×
Nevada49,4521.17×
Maryland47,5010.63×
Louisiana42,7970.76×
Kentucky40,1310.73×
Connecticut38,8200.89×
Oklahoma37,8130.78×
Idaho33,1101.51×
Iowa31,3060.87×
Hawaii29,8831.59×
Kansas29,6720.86×
Arkansas28,6710.8×
Mississippi26,3720.73×
Montana25,1642.08×
Maine23,5461.51×
New Hampshire20,6361.2×
New Mexico19,0020.87×
Nebraska17,5050.8×
Vermont13,2841.74×
West Virginia13,1690.65×
Rhode Island11,5680.83×
Alaska11,2431.21×
North Dakota9,1011.02×
South Dakota8,8890.88×
Washington, District of Columbia8,1070.62×
Wyoming6,1580.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Makita audience
BrandAffinityCategory
Hand tool15.92×Home & Garden
Power tool14.65×Home & Garden
AutoZone8.27×Cars & Mobility
Drill11.19×Home & Garden
Multi-tool14.89×Home & Garden
Milwaukee Electric Tool Corporation33.58×Home & Garden
Wrench10.61×Home & Garden
DeWalt16.75×Home & Garden
O'Reilly Auto Parts10.35×Cars & Mobility
Drill bit12.72×Home & Garden
Menards7.28×Home & Garden
Ryobi25.94×Cars & Mobility
Harbor Freight Tools12.81×Home & Garden
Advance Auto Parts8.27×Cars & Mobility
Cutting tool (machining)13.43×Home & Garden
Techtronic Industries55.05×Home & Garden
Circular saw24.03×Home & Garden
Hammer drill29.41×Home & Garden
Heavy equipment7.64×Home & Garden
FORD RAPTOR30.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Makita audience
TraitClusterScore
DIY MentalityTHRILL2.07
Family OrientationCONSERVATISM1.7
Need for SecurityCONSERVATISM1.61
Risk AppetiteTHRILL1.49
PatriotismCONSERVATISM1.4
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Makita
CountryShare
United States19.8%
Brazil13.6%
Germany9.1%

See Makita audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Makita have in United States?

Makita has an estimated audience of 4,360,297 people in United States, concentrated in California and Texas.

What is the gender split and age of Makita fans?

15.7% of Makita fans are female, 84.3% are male, with an average age of 39.8 years.

Which brands do Makita fans like most?

Makita fans show strongest brand affinity for Hand tool (15.92×), Power tool (14.65×), and AutoZone (8.27×) over the country average.

Where do Makita fans live in United States?

Makita fans in United States are most concentrated in California (reach 671,126), Texas (reach 369,616), and Florida (reach 269,012). These three regions account for the largest share of the active audience.

What other brands do Makita fans also like?

Beyond Makita itself, the audience over-indexes on Power tool (14.65×), AutoZone (8.27×), Drill (11.19×), and Multi-tool (14.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Makita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.