Techtronic Industries Audience in United States

Techtronic Industries has an estimated audience of 446,714 people in United States. 15.2% are female, 84.8% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Makita, Google Maps, CarGurus, Capital One, Indeed.com.

The average Techtronic Industries fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Makita, Google Maps, CarGurus, with strongest over-indexing on Makita (48.35× the country average). Demographically, the Techtronic Industries audience skews more male with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Techtronic Industries fans

Demographic split for Techtronic Industries audience in United States
MetricValue
Female15.2%
Male84.8%
Average age40.2
Estimated audience size446,714

Audience persona

The typical Techtronic Industries fan in United States is more male, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.

Top regions in United States

Top regions ranked by reach for Techtronic Industries in United States
RegionReachAffinity
California70,1911.43×
Texas60,5321.58×
Florida33,1411.1×
New York23,0600.92×
South Carolina18,0112.68×
Michigan16,9551.45×
Illinois15,7991.06×
Georgia14,9841.09×
Pennsylvania14,0370.93×
North Carolina12,7790.95×
Ohio12,7740.93×
New Jersey10,9490.96×
Wisconsin10,8571.62×
Virginia10,3840.95×
Tennessee9,5721.07×
Arizona9,1921.01×
Washington8,6340.96×
Indiana8,0210.98×
Massachusetts7,7780.88×
Maryland7,1670.93×
Alabama6,8461.1×
Colorado6,7140.95×
Missouri6,6420.92×
Minnesota5,8600.92×
Oregon5,3941.05×
Oklahoma4,8590.98×
Louisiana4,7490.82×
Connecticut4,3210.96×
Kentucky4,2950.77×
Arkansas4,2691.16×
Kansas3,8821.1×
Mississippi3,8011.03×
Iowa3,6120.98×
Nevada3,4950.81×
Utah3,4730.87×
Idaho2,5151.12×
New Hampshire2,1071.2×
New Mexico2,0750.93×
Nebraska1,9520.87×
West Virginia1,3690.66×
Rhode Island1,3420.94×
Hawaii1,2680.66×
Montana1,1540.93×
Delaware1,1230.91×
Washington, District of Columbia1,0880.81×
Maine1,0330.65×
Alaska8970.94×
South Dakota6290.61×
North Dakota5550.6×
Vermont5410.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Techtronic Industries audience
BrandAffinityCategory
Makita48.35×Home & Garden
Google Maps8.96×Internet & Social Media
CarGurus13.11×Cars & Mobility
Capital One7.01×Business & Career
Indeed.com7.02×Business & Career
Enterprise Rent-A-Car7.52×Cars & Mobility
Aaron Rodgers7.1×Sports
Kia Sportage22.81×Cars & Mobility
Harbor Freight Tools9.6×Home & Garden
AccuWeather6.56×Home & Garden
Circle K7×Shopping
Apple Store7.83×Shopping
Google News5.8×News
Jeff Bezos10.33×Business & Career
DuckDuckGo8.12×Internet & Social Media
Ryobi16.34×Cars & Mobility
Bruce Willis6.29×Movies & TV
Lowe's3.11×Shopping
Autism Awareness8.07×Health
Glassdoor12.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Techtronic Industries audience
TraitClusterScore
DIY MentalityTHRILL2.39
Family OrientationCONSERVATISM2
Need for SecurityCONSERVATISM1.74
PatriotismCONSERVATISM1.67
Convenience OrientationPREMIUM1.42
Risk AppetiteTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Techtronic Industries
CountryShare
United States32.7%
China11.5%
Brazil5.7%

See Techtronic Industries audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Techtronic Industries have in United States?

Techtronic Industries has an estimated audience of 446,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Techtronic Industries fans?

15.2% of Techtronic Industries fans are female, 84.8% are male, with an average age of 40.2 years.

Which brands do Techtronic Industries fans like most?

Techtronic Industries fans show strongest brand affinity for Makita (48.35×), Google Maps (8.96×), and CarGurus (13.11×) over the country average.

Where do Techtronic Industries fans live in United States?

Techtronic Industries fans in United States are most concentrated in California (reach 70,191), Texas (reach 60,532), and Florida (reach 33,141). These three regions account for the largest share of the active audience.

What other brands do Techtronic Industries fans also like?

Beyond Techtronic Industries itself, the audience over-indexes on Google Maps (8.96×), CarGurus (13.11×), Capital One (7.01×), and Indeed.com (7.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Techtronic Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.