Rascasse Audience Intelligence

Techtronic Industries Target Market in United States

A data profile of the people who buy, follow and care about Techtronic Industries in United States — modelled from more than twelve digital signal sources. Techtronic Industries has an estimated audience of 455,141 people in United States.

#19among Tools in United States#4000among Brand in United States#1528in Home & Garden

The average Techtronic Industries fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Makita, Makita Tools, Ryobi, with strongest over-indexing on Makita (55.05× the country average).

Demographically, the Techtronic Industries audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Techtronic Industries fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Makita.

Category: Home & Garden · Type: Brand · Subtype: Tools

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Techtronic Industries profile in United States.

Audience size
455K
in United States
Gender
14.8%♀
85.2% male
Age
39.8
average years
Country rank
#38712
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Techtronic Industries

14.8% are female, 85.2% are male, average age 39.8.

Fig. 02

Gender split

14.8%
Female
85.2%
Male
Demographic split for Techtronic Industries audience in United States
MetricValue
Female14.8%
Male85.2%
Average age39.8
Estimated audience size455,141
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Techtronic Industries audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Techtronic Industries audience comes from United States.

Worldwide audience distribution share by country for Techtronic Industries
CountryShare
United States33.3%
China11.3%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Techtronic Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Techtronic Industries customers by region in United States
#RegionReachAffinity×
01South Carolina~20K2.48×
02California~100K2.39×
03Wisconsin~10K1.54×
04Michigan~20K1.50×
05Texas~60K1.45×
06New Hampshire~2K1.17×
07Alabama~7K1.09×
08Idaho~2K1.09×
09Arkansas~4K1.08×
10Alaska~1K1.07×
11Illinois~20K1.04×
12Georgia~10K1.03×
13Tennessee~9K1.03×
14Oregon~5K1.03×
15Iowa~4K1.03×
16Mississippi~4K1.03×
17Kansas~4K1.03×
18Florida~30K1.00×
19Arizona~9K1.00×
20Washington~9K1.00×
21Colorado~7K0.98×
22Indiana~8K0.95×
23Virginia~10K0.94×
24Oklahoma~5K0.94×
25Delaware~1K0.94×
26North Carolina~10K0.93×
27New Mexico~2K0.93×
28Rhode Island~1K0.93×
29Minnesota~6K0.92×
30Connecticut~4K0.92×
31Utah~4K0.92×
32Montana~1K0.92×
33Ohio~10K0.90×
34Maryland~7K0.90×
35Nebraska~2K0.90×
36New Jersey~10K0.89×
37Pennsylvania~10K0.88×
38Missouri~6K0.88×
39Massachusetts~8K0.87×
40Nevada~4K0.87×
41North Dakota<1K0.86×
42Vermont<1K0.86×
43New York~20K0.85×
44Washington, District of Columbia~1K0.83×
45South Dakota<1K0.83×
46Louisiana~5K0.82×
47Kentucky~4K0.78×
48West Virginia~2K0.78×
49Hawaii~1K0.78×
50Maine~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Techtronic Industries, United States
0.77×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Techtronic Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Techtronic Industries audience
#·InterestCategoryAffinity×
01Makita ToolsHome & Garden85.70×
02MakitaHome & Garden55.05×
03B&QShopping26.20×
04RyobiCars & Mobility17.68×
05Circular sawHome & Garden15.02×
06ConocoPhillipsBusiness & Career11.52×
07StihlHome & Garden10.18×
08Harbor Freight ToolsHome & Garden8.56×
09ChainsawHome & Garden6.97×
10Family carCars & Mobility6.69×
11DrywallHome & Garden6.29×
12MasonryHome & Garden5.95×
13DeWaltHome & Garden5.79×
14Lawn mowerHome & Garden5.53×
15Hardware storeHome & Garden4.80×
16Discount TireShopping4.54×
17Renewable energyBusiness & Career4.46×
18Solar energyHome & Garden4.20×
19Sustainable energyHome & Garden4.19×
20AutoZoneCars & Mobility2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Techtronic Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Techtronic Industries audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
DIY MentalityTHRILL2.48×
Need for SecurityCONSERVATISM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Techtronic Industries audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.71×
CreativityOPEN0.71×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Techtronic Industries's target market in United States?

Techtronic Industries's target market in United States covers an estimated 455,141 people, concentrated in California and Texas.

02

What is the gender split and age of Techtronic Industries customers?

14.8% of the Techtronic Industries audience are female, 85.2% are male, with an average age of 39.8 years.

03

Which brands do Techtronic Industries fans like most?

Techtronic Industries fans show strongest brand affinity for Makita (55.05×), Makita Tools (85.7×), and Ryobi (17.68×) over the country average.

04

Where do Techtronic Industries fans live in United States?

Techtronic Industries fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Techtronic Industries fans also like?

Beyond Techtronic Industries itself, the audience over-indexes on Makita Tools (85.7×), Ryobi (17.68×), Harbor Freight Tools (8.56×), and Hardware store (4.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Techtronic Industries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Techtronic Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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