Masonry Audience in United States

Masonry logo

Masonry has an estimated audience of 9,576,808 people in United States. 37.4% are female, 62.6% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Littlest Pet Shop (2012 TV series), Hammer, Stonemasonry, Concrete, Wrench.

The average Masonry fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Littlest Pet Shop (2012 TV series), Hammer, Stonemasonry, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (25.59× the country average). Demographically, the Masonry audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Masonry fans

Demographic split for Masonry audience in United States
MetricValue
Female37.4%
Male62.6%
Average age44.9
Estimated audience size9,576,808

Audience persona

The typical Masonry fan in United States is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Top regions in United States

Top regions ranked by reach for Masonry in United States
RegionReachAffinity
California1,032,3230.98×
Texas982,1961.19×
Florida739,3651.14×
New York724,3641.35×
Pennsylvania399,9571.24×
Illinois348,8101.09×
North Carolina323,5511.12×
New Jersey304,9651.25×
Ohio297,1101.01×
Georgia291,4850.99×
Massachusetts289,9241.54×
Arizona262,1751.34×
Michigan256,0401.02×
Virginia238,5211.02×
Washington235,0031.22×
Tennessee209,8821.09×
Indiana200,6371.15×
Maryland173,7691.06×
Minnesota154,5721.13×
Oregon146,2731.33×
Missouri141,4430.92×
Connecticut137,6471.43×
Wisconsin134,3640.93×
Colorado132,0410.87×
South Carolina116,9680.81×
Alabama115,3500.86×
Kentucky115,2320.96×
Oklahoma108,5421.02×
Louisiana90,8000.74×
Utah81,6520.95×
Nevada80,4400.87×
Arkansas76,2230.97×
Kansas70,3720.93×
Iowa66,3520.84×
Mississippi60,0600.76×
Idaho48,9771.02×
Hawaii43,2821.05×
Nebraska41,6780.87×
New Hampshire40,5691.08×
New Mexico36,4680.76×
Rhode Island35,1881.15×
Maine34,7551.01×
West Virginia34,5520.77×
Delaware27,6961.05×
Washington, District of Columbia24,2640.84×
Montana23,4450.88×
South Dakota16,7630.76×
North Dakota14,8770.76×
Vermont11,6270.69×
Alaska11,0340.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Masonry audience
BrandAffinityCategory
Littlest Pet Shop (2012 TV series)25.59×
Hammer5.76×Home & Garden
Stonemasonry10.52×Home & Garden
Concrete4.57×Home & Garden
Wrench4.72×Home & Garden
Power tool4.22×Home & Garden
Drill4.35×Home & Garden
Composite material7.43×Technology & Electronics
Welding4.49×Home & Garden
Mortar (masonry)14.36×
AutoZone2.65×Cars & Mobility
Yanmar30.42×Cars & Mobility
Lowe's2.27×Shopping
Plaster11.93×Health
Harbor Freight Tools5.7×Home & Garden
United States1.65×Travel & Leisure
Business1.55×Business & Career
ConocoPhillips10.2×Business & Career
Family1.55×Kids & Family
Nature1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Masonry audience
TraitClusterScore
DIY MentalityTHRILL1.55
PatriotismCONSERVATISM1.46
Convenience OrientationPREMIUM1.34
Quality AwarenessPREMIUM1.29
Need for SecurityCONSERVATISM1.28
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Masonry
CountryShare
United States22.5%
Brazil6.7%
Italy6.3%

See Masonry audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Masonry have in United States?

Masonry has an estimated audience of 9,576,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Masonry fans?

37.4% of Masonry fans are female, 62.6% are male, with an average age of 44.9 years.

Which brands do Masonry fans like most?

Masonry fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (25.59×), Hammer (5.76×), and Stonemasonry (10.52×) over the country average.

Where do Masonry fans live in United States?

Masonry fans in United States are most concentrated in California (reach 1,032,323), Texas (reach 982,196), and Florida (reach 739,365). These three regions account for the largest share of the active audience.

What other brands do Masonry fans also like?

Beyond Masonry itself, the audience over-indexes on Hammer (5.76×), Stonemasonry (10.52×), Concrete (4.57×), and Wrench (4.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Masonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.