Rascasse Audience Intelligence

Masonry Audience in United States

A data profile of the people who buy, follow and care about Masonry in United States — modelled from more than twelve digital signal sources. Masonry has an estimated audience of 9,576,808 people in United States.

#2367among Topic in United States#266in Home & Garden

The average Masonry fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Littlest Pet Shop (2012 TV series), Hammer, Stonemasonry, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (25.59× the country average).

Demographically, the Masonry audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Masonry fan in United States is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Masonry profile in United States.

Audience size
9.6M
in United States
Gender
37.4%♀
62.6% male
Age
44.9
average years
Country rank
#3740
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masonry fans

37.4% are female, 62.6% are male, average age 44.9.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Masonry audience in United States
MetricValue
Female37.4%
Male62.6%
Average age44.9
Estimated audience size9,576,808
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Masonry audience in United States
Age bracketShare%
16-198%
20-2914%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Masonry audience comes from United States.

Worldwide audience distribution share by country for Masonry
CountryShare
United States22.5%
Brazil6.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masonry audience in United States is strongest.

Fig. 05

Top regions by affinity

Masonry fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~100K1.40×
02Massachusetts~200K1.31×
03Oregon~100K1.30×
04Arizona~300K1.28×
05New York~700K1.25×
06Pennsylvania~400K1.22×
07New Jersey~300K1.17×
08Maryland~200K1.15×
09North Carolina~300K1.13×
10Texas~900K1.11×
11Hawaii~50K1.11×
12Washington~200K1.10×
13Illinois~300K1.09×
14Delaware~30K1.09×
15Florida~700K1.08×
16Minnesota~100K1.08×
17New Hampshire~40K1.07×
18Maine~40K1.06×
19Michigan~300K1.03×
20Tennessee~200K1.03×
21Indiana~200K1.02×
22Oklahoma~100K1.01×
23Ohio~300K1.00×
24Virginia~200K1.00×
25Arkansas~80K1.00×
26Idaho~50K1.00×
27Rhode Island~30K0.99×
28Montana~30K0.98×
29Georgia~300K0.97×
30Kentucky~100K0.97×
31California~1M0.96×
32Utah~80K0.95×
33Wisconsin~100K0.94×
34South Dakota~20K0.94×
35Kansas~70K0.93×
36Nebraska~40K0.92×
37West Virginia~40K0.92×
38Missouri~100K0.91×
39Alabama~100K0.91×
40North Dakota~20K0.90×
41South Carolina~100K0.89×
42Iowa~70K0.89×
43Vermont~10K0.89×
44Colorado~100K0.88×
45Nevada~80K0.88×
46Washington, District of Columbia~30K0.88×
47New Mexico~40K0.86×
48Mississippi~70K0.85×
49Alaska~20K0.85×
50Louisiana~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Masonry, United States
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masonry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masonry audience
#·InterestCategoryAffinity×
01YanmarCars & Mobility30.42×
02Littlest Pet Shop (2012 TV series)Movie / TV Show / Series25.59×
03Mortar (masonry)Topic14.36×
04PlasterHealth11.93×
05StonemasonryHome & Garden10.52×
06ConocoPhillipsBusiness & Career10.20×
07Composite materialTechnology & Electronics7.43×
08HammerHome & Garden5.76×
09Harbor Freight ToolsHome & Garden5.70×
10WrenchHome & Garden4.72×
11ConcreteHome & Garden4.57×
12WeldingHome & Garden4.49×
13DrillHome & Garden4.35×
14Power toolHome & Garden4.22×
15AutoZoneCars & Mobility2.65×
16FIFA World CupSports2.15×
17FIFA World Cup 2026Sports1.88×
18United StatesTravel & Leisure1.65×
19BusinessBusiness & Career1.55×
20FamilyKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masonry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masonry audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.24×
TraditionCONSERVATISM1.76×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masonry audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
Pet OwnershipJOY1.05×
Healthy LifestyleBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masonry have in United States?

Masonry has an estimated audience of 9,576,808 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Masonry fans?

37.4% of Masonry fans are female, 62.6% are male, with an average age of 44.9 years.

03

Which brands do Masonry fans like most?

Masonry fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (25.59×), Hammer (5.76×), and Stonemasonry (10.52×) over the country average.

04

Where do Masonry fans live in United States?

Masonry fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Masonry fans also like?

Beyond Masonry itself, the audience over-indexes on Hammer (5.76×), Stonemasonry (10.52×), Concrete (4.57×), and FIFA World Cup 2026 (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Masonry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Masonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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