Mortar (masonry) Audience in United States

Mortar (masonry) logo

Mortar (masonry) has an estimated audience of 2,087,951 people in United States. 46.4% are female, 53.6% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Israel, Urban Outfitters, Calvary Chapel, Kansas, Kendra Scott.

The average Mortar (masonry) fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Urban Outfitters, Calvary Chapel, with strongest over-indexing on Israel (2.1× the country average). Demographically, the Mortar (masonry) audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Mortar (masonry) fans

Demographic split for Mortar (masonry) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age44.4
Estimated audience size2,087,951

Audience persona

The typical Mortar (masonry) fan in United States is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mortar (masonry) in United States
RegionReachAffinity
California266,1051.16×
Texas179,2531×
New York133,2681.14×
Florida125,0980.88×
Illinois78,9301.13×
Pennsylvania76,2981.09×
Ohio67,8371.05×
Georgia63,3240.98×
North Carolina63,1301×
Virginia59,9051.18×
Michigan56,9431.04×
New Jersey53,0441×
Washington51,7211.23×
Massachusetts51,3281.25×
Tennessee39,5250.94×
Indiana36,9070.97×
Missouri36,1391.07×
Maryland35,9341×
Arizona35,6130.84×
Colorado35,4591.08×
Wisconsin34,2651.09×
Minnesota31,7431.06×
Oregon29,5651.24×
South Carolina28,5540.91×
Louisiana26,9561×
Kentucky23,9200.91×
Connecticut22,7901.09×
Oklahoma22,5320.97×
Alabama19,9680.68×
Utah19,6931.05×
Iowa18,1681.06×
Arkansas17,4211.01×
Nevada16,7530.83×
Kansas16,6881.01×
Mississippi13,9540.81×
Idaho10,5871.01×
Hawaii10,1621.13×
Nebraska9,7630.93×
West Virginia9,1720.94×
New Mexico8,8250.84×
New Hampshire8,1941×
Maine7,7761.04×
Rhode Island7,4071.11×
Washington, District of Columbia6,9501.11×
Montana5,3830.93×
Delaware5,2560.91×
Vermont4,1081.12×
North Dakota3,9260.92×
South Dakota3,8900.81×
Alaska3,2530.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortar (masonry) audience
BrandAffinityCategory
Israel2.1×Travel & Leisure
Urban Outfitters1.55×Shopping
Calvary Chapel7.88×Politics & Society
Kansas1.94×Travel & Leisure
Kendra Scott1.93×Fashion & Accessoires
N1 road (South Africa)2.6×Travel & Leisure
Jesse Plemons1.99×Movies & TV
MK2.36×Music & Radio
Nebraska Cornhuskers football1.99×Sports
University of Rochester8.19×Business & Career
Eagan, Minnesota8.19×Shopping
Hog Hunting1.54×Sports
Women's empowerment1.9×Politics & Society
edureka15.4×Business & Career
Home staging2.15×Home & Garden
Holt Renfrew5.38×Shopping
Indigenous Australian art5.85×Arts & Culture
Jeep Wagoneer2.16×Cars & Mobility
Judge Dredd (film)4.35×Movies & TV
Acoustic music1.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortar (masonry) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.51
IndulgenceJOY1.48
PatriotismCONSERVATISM1.45
DIY MentalityTHRILL1.43
Family OrientationCONSERVATISM1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Mortar (masonry)
CountryShare
United States34.7%
Brazil9.3%
Mexico5.5%

See Mortar (masonry) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Mortar (masonry) have in United States?

Mortar (masonry) has an estimated audience of 2,087,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Mortar (masonry) fans?

46.4% of Mortar (masonry) fans are female, 53.6% are male, with an average age of 44.4 years.

Which brands do Mortar (masonry) fans like most?

Mortar (masonry) fans show strongest brand affinity for Israel (2.1×), Urban Outfitters (1.55×), and Calvary Chapel (7.88×) over the country average.

Where do Mortar (masonry) fans live in United States?

Mortar (masonry) fans in United States are most concentrated in California (reach 266,105), Texas (reach 179,253), and New York (reach 133,268). These three regions account for the largest share of the active audience.

What other brands do Mortar (masonry) fans also like?

Beyond Mortar (masonry) itself, the audience over-indexes on Urban Outfitters (1.55×), Calvary Chapel (7.88×), Kansas (1.94×), and Kendra Scott (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortar (masonry). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.