Mortar (masonry) Audience in United States

Mortar (masonry) has an estimated audience of 2,087,951 people in United States. 46.4% are female, 53.6% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Plaster, Masonry, Drywall, ConocoPhillips, Daytona International Speedway.

The average Mortar (masonry) fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Plaster, Masonry, Drywall, with strongest over-indexing on Plaster (31.43× the country average). Demographically, the Mortar (masonry) audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Mortar (masonry) fans

Demographic split for Mortar (masonry) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age44.4
Estimated audience size2,087,951

Audience persona

The typical Mortar (masonry) fan in United States is balanced, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Plaster.

Top regions in United States

Top regions ranked by reach for Mortar (masonry) in United States
RegionReachAffinity
California266,1051.16×
Texas179,2531×
New York133,2681.14×
Florida125,0980.88×
Illinois78,9301.13×
Pennsylvania76,2981.09×
Ohio67,8371.05×
Georgia63,3240.98×
North Carolina63,1301×
Virginia59,9051.18×
Michigan56,9431.04×
New Jersey53,0441×
Washington51,7211.23×
Massachusetts51,3281.25×
Tennessee39,5250.94×
Indiana36,9070.97×
Missouri36,1391.07×
Maryland35,9341×
Arizona35,6130.84×
Colorado35,4591.08×
Wisconsin34,2651.09×
Minnesota31,7431.06×
Oregon29,5651.24×
South Carolina28,5540.91×
Louisiana26,9561×
Kentucky23,9200.91×
Connecticut22,7901.09×
Oklahoma22,5320.97×
Alabama19,9680.68×
Utah19,6931.05×
Iowa18,1681.06×
Arkansas17,4211.01×
Nevada16,7530.83×
Kansas16,6881.01×
Mississippi13,9540.81×
Idaho10,5871.01×
Hawaii10,1621.13×
Nebraska9,7630.93×
West Virginia9,1720.94×
New Mexico8,8250.84×
New Hampshire8,1941×
Maine7,7761.04×
Rhode Island7,4071.11×
Washington, District of Columbia6,9501.11×
Montana5,3830.93×
Delaware5,2560.91×
Vermont4,1081.12×
North Dakota3,9260.92×
South Dakota3,8900.81×
Alaska3,2530.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortar (masonry) audience
BrandAffinityCategory
Plaster31.43×Health
Masonry14.37×Home & Garden
Drywall15.47×Home & Garden
ConocoPhillips19.69×Business & Career
Daytona International Speedway12.23×Sports
Adobe11.24×Technology & Electronics
Orient Watch43×Fashion & Accessoires
Staples (Canada)3.47×Business & Career
MSN2.48×News
Harbor Freight Tools5.49×Home & Garden
Planet Fitness2.28×Sports
Ariat7.69×Fashion & Accessoires
AutoZone2.08×Cars & Mobility
United States Postal Service2.04×Business & Career
Made in USA2.98×Business & Career
Tractor Supply Company3.27×Shopping
Nature1.5×Home & Garden
Aubrey Plaza5.69×Movies & TV
Ryobi8.63×Cars & Mobility
Dentistry2.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortar (masonry) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.51
IndulgenceJOY1.48
PatriotismCONSERVATISM1.45
DIY MentalityTHRILL1.43
Family OrientationCONSERVATISM1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Mortar (masonry)
CountryShare
United States34.7%
Brazil9.3%
Mexico5.5%

See Mortar (masonry) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Mortar (masonry) have in United States?

Mortar (masonry) has an estimated audience of 2,087,951 people in United States, concentrated in California and Texas.

What is the gender split and age of Mortar (masonry) fans?

46.4% of Mortar (masonry) fans are female, 53.6% are male, with an average age of 44.4 years.

Which brands do Mortar (masonry) fans like most?

Mortar (masonry) fans show strongest brand affinity for Plaster (31.43×), Masonry (14.37×), and Drywall (15.47×) over the country average.

Where do Mortar (masonry) fans live in United States?

Mortar (masonry) fans in United States are most concentrated in California (reach 266,105), Texas (reach 179,253), and New York (reach 133,268). These three regions account for the largest share of the active audience.

What other brands do Mortar (masonry) fans also like?

Beyond Mortar (masonry) itself, the audience over-indexes on Masonry (14.37×), Drywall (15.47×), ConocoPhillips (19.69×), and Daytona International Speedway (12.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortar (masonry). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.