Rascasse Audience Intelligence

Drywall Audience in United States

A data profile of the people who buy, follow and care about Drywall in United States — modelled from more than twelve digital signal sources. Drywall has an estimated audience of 8,050,505 people in United States.

#2712among Topic in United States#314in Home & Garden

The average Drywall fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Plaster, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on Plaster (21.72× the country average).

Demographically, the Drywall audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drywall fan in United States is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Plaster.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drywall profile in United States.

Audience size
8.1M
in United States
Gender
34.8%♀
65.2% male
Age
42.9
average years
Country rank
#4404
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drywall fans

34.8% are female, 65.2% are male, average age 42.9.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Drywall audience in United States
MetricValue
Female34.8%
Male65.2%
Average age42.9
Estimated audience size8,050,505
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Drywall audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4925%
50+26%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Drywall audience comes from United States.

Worldwide audience distribution share by country for Drywall
CountryShare
United States33.8%
Italy5.9%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drywall audience in United States is strongest.

Fig. 05

Top regions by affinity

Drywall fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.43×
02Michigan~300K1.32×
03Kentucky~100K1.32×
04Indiana~200K1.31×
05Ohio~300K1.23×
06Oregon~100K1.22×
07Florida~600K1.19×
08Pennsylvania~300K1.16×
09Illinois~300K1.16×
10Nebraska~50K1.16×
11Missouri~100K1.14×
12Iowa~80K1.14×
13Minnesota~100K1.13×
14Utah~80K1.13×
15Washington~200K1.12×
16Wisconsin~100K1.12×
17Arizona~200K1.10×
18Maryland~200K1.09×
19Tennessee~200K1.07×
20Idaho~40K1.07×
21Delaware~20K1.07×
22Arkansas~70K1.05×
23Colorado~100K1.04×
24California~900K1.03×
25Kansas~60K1.02×
26Georgia~300K1.01×
27Virginia~200K0.99×
28Montana~20K0.97×
29South Dakota~20K0.97×
30Wyoming~10K0.96×
31North Carolina~200K0.95×
32Oklahoma~80K0.94×
33South Carolina~100K0.92×
34Alabama~100K0.92×
35Texas~600K0.91×
36New Mexico~40K0.90×
37North Dakota~10K0.88×
38Mississippi~60K0.87×
39Maine~20K0.86×
40Hawaii~30K0.85×
41Massachusetts~100K0.83×
42Nevada~60K0.83×
43New Hampshire~30K0.80×
44Rhode Island~20K0.79×
45Connecticut~60K0.78×
46New York~300K0.77×
47New Jersey~200K0.76×
48Alaska~10K0.76×
49Washington, District of Columbia~20K0.75×
50Louisiana~80K0.74×
Fig. 06

Affinity by region

Affinity by region — Drywall, United States
0.74×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drywall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drywall audience
#·InterestCategoryAffinity×
01Deportivo CaliSports28.45×
02PlasterHealth21.72×
03William Levy (actor)Movies & TV21.09×
04Atlético NacionalSports16.23×
05PlasterworkHome & Garden15.45×
06Mortar (masonry)Topic14.31×
07ArequipaTravel & Leisure12.72×
08ConocoPhillipsBusiness & Career12.71×
09Ruby (programming language)Technology & Electronics10.66×
10Alexandria Ocasio-CortezPolitics & Society6.69×
11MasonryHome & Garden5.96×
12DeWaltHome & Garden5.72×
13Harbor Freight ToolsHome & Garden5.52×
14WeldingHome & Garden4.04×
15WrenchHome & Garden3.77×
16Power toolHome & Garden3.49×
17ConcreteHome & Garden3.45×
18FIFA World CupSports2.59×
19AutoZoneCars & Mobility2.44×
20FIFA World Cup 2026Sports2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drywall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drywall audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.93×
Need for SecurityCONSERVATISM1.63×
TraditionCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drywall audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Healthy LifestyleBALANCE1.01×
Pet OwnershipJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drywall have in United States?

Drywall has an estimated audience of 8,050,505 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Drywall fans?

34.8% of Drywall fans are female, 65.2% are male, with an average age of 42.9 years.

03

Which brands do Drywall fans like most?

Drywall fans show strongest brand affinity for Plaster (21.72×), FIFA World Cup 2026 (2.02×), and FIFA World Cup (2.59×) over the country average.

04

Where do Drywall fans live in United States?

Drywall fans in United States are most concentrated in California (reach ~900K), Florida (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Drywall fans also like?

Beyond Drywall itself, the audience over-indexes on FIFA World Cup 2026 (2.02×), FIFA World Cup (2.59×), ConocoPhillips (12.71×), and William Levy (actor) (21.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Drywall audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drywall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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