Drywall Audience in United States

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Drywall has an estimated audience of 8,050,505 people in United States. 34.8% are female, 65.2% are male, average age 42.9. Top regions: California, Florida, Texas. Top brand affinities: Plaster, William Levy (actor), ConocoPhillips, Mortar (masonry), FIFA World Cup.

The average Drywall fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Plaster, William Levy (actor), ConocoPhillips, with strongest over-indexing on Plaster (21.72× the country average). Demographically, the Drywall audience skews more male with an average age of 42.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Band

Demographics of Drywall fans

Demographic split for Drywall audience in United States
MetricValue
Female34.8%
Male65.2%
Average age42.9
Estimated audience size8,050,505

Audience persona

The typical Drywall fan in United States is more male, around 42.9 years old, with strong DIY Mentality tendencies and a notable affinity for Plaster.

Top regions in United States

Top regions ranked by reach for Drywall in United States
RegionReachAffinity
California939,8281.06×
Florida708,1361.3×
Texas679,7940.98×
New York373,3740.83×
Pennsylvania330,0171.22×
Illinois320,0121.19×
Ohio309,1031.25×
Michigan291,7381.39×
Georgia260,9761.05×
North Carolina232,5030.96×
Indiana205,0021.39×
Virginia200,8651.02×
Washington195,1831.21×
Tennessee177,8931.1×
Arizona172,3651.05×
New Jersey158,7240.78×
Missouri147,0861.13×
Maryland146,9821.06×
Colorado138,1161.09×
Massachusetts137,2010.87×
Kentucky134,0021.33×
Wisconsin131,3241.08×
Minnesota125,3761.09×
Oregon118,9711.29×
South Carolina112,0170.92×
Alabama99,6310.89×
Oklahoma84,8530.95×
Utah82,4391.14×
Iowa78,9221.19×
Louisiana74,0480.71×
Arkansas68,6051.03×
Nevada63,9050.82×
Connecticut62,8410.78×
Kansas62,8120.99×
Mississippi53,9060.81×
West Virginia50,9401.36×
Nebraska45,9921.14×
Idaho41,0951.02×
New Mexico34,0630.84×
Hawaii26,6310.77×
New Hampshire24,3080.77×
Maine23,2100.8×
Delaware22,4451.01×
Montana20,4440.92×
Rhode Island19,1950.75×
Washington, District of Columbia18,0070.74×
South Dakota16,8520.91×
North Dakota13,2730.8×
Alaska10,7280.62×
Wyoming10,6680.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drywall audience
BrandAffinityCategory
Plaster21.72×Health
William Levy (actor)21.09×Movies & TV
ConocoPhillips12.71×Business & Career
Mortar (masonry)14.31×
FIFA World Cup2.59×Sports
Deportivo Cali28.45×Sports
Power tool3.49×Home & Garden
Plasterwork15.45×Home & Garden
Atlético Nacional16.23×Sports
AutoZone2.44×Cars & Mobility
Welding4.04×Home & Garden
Ruby (programming language)10.66×Technology & Electronics
Wrench3.77×Home & Garden
Concrete3.45×Home & Garden
Harbor Freight Tools5.52×Home & Garden
Masonry5.96×Home & Garden
DeWalt5.72×Home & Garden
Arequipa12.72×Travel & Leisure
Hammer3.64×Home & Garden
Lowe's2.03×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drywall audience
TraitClusterScore
DIY MentalityTHRILL1.96
Quality AwarenessPREMIUM1.44
Need for SecurityCONSERVATISM1.37
ExtroversionTHRILL1.25
Convenience OrientationPREMIUM1.18
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Drywall
CountryShare
United States33.8%
Italy5.9%
Brazil5.3%

See Drywall audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Drywall have in United States?

Drywall has an estimated audience of 8,050,505 people in United States, concentrated in California and Florida.

What is the gender split and age of Drywall fans?

34.8% of Drywall fans are female, 65.2% are male, with an average age of 42.9 years.

Which brands do Drywall fans like most?

Drywall fans show strongest brand affinity for Plaster (21.72×), William Levy (actor) (21.09×), and ConocoPhillips (12.71×) over the country average.

Where do Drywall fans live in United States?

Drywall fans in United States are most concentrated in California (reach 939,828), Florida (reach 708,136), and Texas (reach 679,794). These three regions account for the largest share of the active audience.

What other brands do Drywall fans also like?

Beyond Drywall itself, the audience over-indexes on William Levy (actor) (21.09×), ConocoPhillips (12.71×), Mortar (masonry) (14.31×), and FIFA World Cup (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drywall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.