Drywall Audience in Germany

Drywall has an estimated audience of 1,006,625 people in Germany. 33.0% are female, 67.0% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Drywall fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Drywall audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Category: Home & Garden · Type: Topic · Subtype: Band

Demographics of Drywall fans

Demographic split for Drywall audience in Germany
MetricValue
Female33.0%
Male67.0%
Average age44.3
Estimated audience size1,006,625

Top regions in Germany

Top regions ranked by reach for Drywall in Germany
RegionReachAffinity
Nordrhein-Westfalen189,4790.86×
Bayern123,1210.76×
Baden-Württemberg121,1850.88×
Niedersachsen87,4390.89×
Sachsen73,1241.48×
Hessen65,3620.85×
Thüringen51,423
Rheinland-Pfalz42,4720.84×
Sachsen-Anhalt38,9791.49×
Berlin37,9440.84×
Schleswig-Holstein28,1690.78×
Brandenburg26,8450.86×
Mecklenburg-Vorpommern20,8311.08×
Hamburg18,0250.79×
Saarland10,0580.81×
Bremen6,5030.76×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drywall audience
TraitClusterScore
DIY MentalityTHRILL2.83
Convenience OrientationPREMIUM1.58
Need for SecurityCONSERVATISM1.45
PatriotismCONSERVATISM1.43
SpiritualityBALANCE1.35
Pet OwnershipJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for Drywall
CountryShare
United States33.8%
Italy5.9%
Brazil5.3%

See Drywall audiences in other countries

More Band audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drywall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.