Rascasse Audience Intelligence

Plaster Audience in United States

A data profile of the people who buy, follow and care about Plaster in United States — modelled from more than twelve digital signal sources. Plaster has an estimated audience of 2,733,459 people in United States.

#5362among Topic in United States#412in Health

The average Plaster fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Castorama, Leroy Merlin, Netherlands, with strongest over-indexing on Castorama (80.12× the country average).

Demographically, the Plaster audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plaster fan in United States is more male, around 42.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Castorama.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plaster profile in United States.

Audience size
2.7M
in United States
Gender
34.1%♀
65.9% male
Age
42.3
average years
Country rank
#11102
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plaster fans

34.1% are female, 65.9% are male, average age 42.3.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Plaster audience in United States
MetricValue
Female34.1%
Male65.9%
Average age42.3
Estimated audience size2,733,459
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Plaster audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Plaster audience comes from United States.

Worldwide audience distribution share by country for Plaster
CountryShare
United States19.0%
United Kingdom8.2%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plaster audience in United States is strongest.

Fig. 05

Top regions by affinity

Plaster fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.59×
02California~500K1.55×
03Massachusetts~80K1.48×
04Rhode Island~10K1.33×
05New Jersey~80K1.20×
06Hawaii~10K1.18×
07Texas~300K1.16×
08Maryland~50K1.15×
09Pennsylvania~100K1.14×
10Illinois~100K1.14×
11Connecticut~30K1.13×
12Florida~200K1.12×
13Washington, District of Columbia~9K1.12×
14New Mexico~20K1.11×
15Nevada~30K1.09×
16Virginia~70K1.07×
17Utah~30K1.07×
18Arizona~60K1.04×
19Washington~60K1.03×
20Georgia~90K1.02×
21Wisconsin~40K1.02×
22Oregon~30K1.00×
23North Carolina~80K0.98×
24Missouri~40K0.97×
25Louisiana~30K0.96×
26Michigan~70K0.94×
27Indiana~50K0.94×
28Oklahoma~30K0.94×
29Nebraska~10K0.94×
30Kansas~20K0.93×
31Idaho~10K0.93×
32Alaska~5K0.93×
33Minnesota~40K0.92×
34Iowa~20K0.92×
35Ohio~80K0.91×
36Maine~9K0.90×
37Delaware~7K0.90×
38Tennessee~50K0.89×
39Vermont~4K0.89×
40Colorado~40K0.88×
41Montana~7K0.88×
42South Carolina~40K0.87×
43Kentucky~30K0.87×
44Arkansas~20K0.87×
45New Hampshire~9K0.87×
46North Dakota~5K0.86×
47Alabama~30K0.85×
48Mississippi~20K0.84×
49South Dakota~5K0.84×
50West Virginia~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Plaster, United States
0.82×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plaster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plaster audience
#·InterestCategoryAffinity×
01Automobile DaciaCars & Mobility89.38×
02HornbachShopping87.88×
03CastoramaShopping80.12×
04Leroy MerlinShopping52.41×
05Albert HeijnShopping42.82×
06CitroënCars & Mobility21.79×
07NetherlandsTravel & Leisure19.22×
08PeugeotCars & Mobility17.72×
09ConocoPhillipsBusiness & Career16.57×
10HandymanHome & Garden15.11×
11toy storyMovies & TV13.71×
12Afro-textured hairBeauty & Wellness11.40×
13Eric TrumpPolitics & Society11.37×
14business ownerBusiness & Career10.15×
15Scooby-DooMovies & TV7.12×
16ViolinMusic & Radio7.06×
17Tabloid (newspaper format)Literature7.01×
18Home décor productsHome & Garden5.95×
19Cars (film)Movies & TV5.58×
20IKEAHome & Garden3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plaster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plaster audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.11×
Healthy LifestyleBALANCE2.01×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plaster audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Community OrientationOPEN0.78×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plaster have in United States?

Plaster has an estimated audience of 2,733,459 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plaster fans?

34.1% of Plaster fans are female, 65.9% are male, with an average age of 42.3 years.

03

Which brands do Plaster fans like most?

Plaster fans show strongest brand affinity for Castorama (80.12×), Leroy Merlin (52.41×), and Netherlands (19.22×) over the country average.

04

Where do Plaster fans live in United States?

Plaster fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plaster fans also like?

Beyond Plaster itself, the audience over-indexes on Leroy Merlin (52.41×), Netherlands (19.22×), Scooby-Doo (7.12×), and Automobile Dacia (89.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Plaster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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