Plaster Audience in United States

Plaster logo

Plaster has an estimated audience of 2,733,459 people in United States. 34.1% are female, 65.9% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Castorama, Netherlands, Leroy Merlin, Scooby-Doo, Afro-textured hair.

The average Plaster fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Castorama, Netherlands, Leroy Merlin, with strongest over-indexing on Castorama (80.12× the country average). Demographically, the Plaster audience skews more male with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Plaster fans

Demographic split for Plaster audience in United States
MetricValue
Female34.1%
Male65.9%
Average age42.3
Estimated audience size2,733,459

Audience persona

The typical Plaster fan in United States is more male, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Castorama.

Top regions in United States

Top regions ranked by reach for Plaster in United States
RegionReachAffinity
California506,9131.69×
Texas277,9961.18×
New York266,1961.74×
Florida218,1371.18×
Illinois109,6191.2×
Pennsylvania104,1931.13×
Georgia90,2161.07×
Massachusetts85,4191.59×
New Jersey83,5451.2×
North Carolina78,7100.96×
Ohio74,2100.88×
Virginia73,0531.1×
Michigan69,0190.97×
Washington59,8571.09×
Arizona58,0291.04×
Maryland55,4101.18×
Tennessee48,7430.89×
Indiana47,1520.94×
Wisconsin42,2031.03×
Missouri41,7790.95×
Colorado39,0510.91×
Minnesota35,9090.92×
South Carolina35,1370.85×
Louisiana33,9880.96×
Alabama32,1140.84×
Connecticut32,0941.17×
Oregon32,0541.02×
Nevada29,9161.13×
Oklahoma28,4970.94×
Kentucky27,6240.81×
Utah26,5881.09×
Iowa20,0550.89×
Kansas18,8060.87×
Arkansas17,8930.79×
Mississippi17,0170.76×
New Mexico15,4701.13×
Hawaii14,3081.22×
Rhode Island12,5811.45×
Nebraska11,8820.87×
Idaho11,7820.86×
Washington, District of Columbia10,2301.25×
West Virginia8,6870.68×
New Hampshire8,6120.8×
Maine7,6090.78×
Delaware6,2380.83×
Montana5,6680.75×
Alaska4,6050.79×
South Dakota4,3120.68×
North Dakota3,7450.67×
Vermont3,6110.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plaster audience
BrandAffinityCategory
Castorama80.12×Shopping
Netherlands19.22×Travel & Leisure
Leroy Merlin52.41×Shopping
Scooby-Doo7.12×Movies & TV
Afro-textured hair11.4×Beauty & Wellness
Handyman15.11×Home & Garden
Violin7.06×Music & Radio
Cars (film)5.58×Movies & TV
ConocoPhillips16.57×Business & Career
Peugeot17.72×Cars & Mobility
business owner10.15×Business & Career
toy story13.71×Movies & TV
Citroën21.79×Cars & Mobility
Tabloid (newspaper format)7.01×Literature
Albert Heijn42.82×Shopping
IKEA3.69×Home & Garden
Home décor products5.95×Home & Garden
Higher consciousness10.48×Health
Mortar (masonry)17.08×
Real Madrid C.F.3.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plaster audience
TraitClusterScore
DIY MentalityTHRILL1.66
Design AffinityPREMIUM1.62
ExtroversionTHRILL1.47
Need for SecurityCONSERVATISM1.27
PatriotismCONSERVATISM1.25
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Plaster
CountryShare
United States19.1%
United Kingdom8.2%
Brazil6.4%

See Plaster audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Plaster have in United States?

Plaster has an estimated audience of 2,733,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Plaster fans?

34.1% of Plaster fans are female, 65.9% are male, with an average age of 42.3 years.

Which brands do Plaster fans like most?

Plaster fans show strongest brand affinity for Castorama (80.12×), Netherlands (19.22×), and Leroy Merlin (52.41×) over the country average.

Where do Plaster fans live in United States?

Plaster fans in United States are most concentrated in California (reach 506,913), Texas (reach 277,996), and New York (reach 266,196). These three regions account for the largest share of the active audience.

What other brands do Plaster fans also like?

Beyond Plaster itself, the audience over-indexes on Netherlands (19.22×), Leroy Merlin (52.41×), Scooby-Doo (7.12×), and Afro-textured hair (11.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.