Rascasse Audience Intelligence

Netherlands Audience in United States

A data profile of the people who buy, follow and care about Netherlands in United States — modelled from more than twelve digital signal sources. Netherlands has an estimated audience of 5,137,113 people in United States.

#75among Country in United States#446among POI in United States#558in Travel & Leisure

The average Netherlands fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olivia Wilde, Eindhoven, Amsterdam, with strongest over-indexing on Olivia Wilde (15.91× the country average).

Demographically, the Netherlands audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Netherlands fan in United States is balanced, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Olivia Wilde.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Netherlands profile in United States.

Audience size
5.1M
in United States
Gender
53.8%♀
46.2% male
Age
38.0
average years
Country rank
#6524
POI in United States
Fig. 01

Search interest · 12-month trend

+109%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Netherlands fans

53.8% are female, 46.2% are male, average age 38.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Netherlands audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.0
Estimated audience size5,137,113
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Netherlands audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3915%
40-4917%
50+23%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Netherlands audience comes from United States.

Worldwide audience distribution share by country for Netherlands
CountryShare
Netherlands13.1%
Germany8.4%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Netherlands audience in United States is strongest.

Fig. 05

Top regions by affinity

Netherlands fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.24×
02Texas~500K1.24×
03Washington~100K1.22×
04Massachusetts~100K1.21×
05Utah~60K1.20×
06Washington, District of Columbia~20K1.20×
07Virginia~100K1.17×
08Kansas~50K1.16×
09Florida~400K1.11×
10New York~300K1.11×
11New Jersey~100K1.11×
12Missouri~90K1.10×
13Oregon~60K1.09×
14Illinois~200K1.08×
15Georgia~200K1.06×
16Arizona~100K1.06×
17Maryland~90K1.06×
18Connecticut~50K1.05×
19Alaska~10K1.05×
20Colorado~80K1.04×
21Minnesota~80K1.04×
22Hawaii~20K1.03×
23Nevada~50K1.01×
24North Carolina~200K1.00×
25New Hampshire~20K1.00×
26Rhode Island~20K1.00×
27Nebraska~30K0.98×
28Maine~20K0.98×
29Vermont~9K0.98×
30Pennsylvania~200K0.96×
31Wisconsin~70K0.96×
32Iowa~40K0.95×
33Idaho~20K0.95×
34South Dakota~10K0.95×
35Michigan~100K0.94×
36Indiana~90K0.94×
37North Dakota~10K0.94×
38South Carolina~70K0.92×
39Oklahoma~50K0.92×
40Montana~10K0.92×
41Delaware~10K0.91×
42Ohio~100K0.90×
43Tennessee~90K0.88×
44Kentucky~60K0.88×
45New Mexico~20K0.87×
46Arkansas~40K0.86×
47Louisiana~50K0.82×
48Alabama~60K0.80×
49West Virginia~20K0.75×
50Mississippi~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Netherlands, United States
0.70×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Netherlands audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Netherlands audience
#·InterestCategoryAffinity×
01TUITravel & Leisure23.88×
02EindhovenTravel & Leisure23.81×
03The HagueTravel & Leisure19.09×
04Dutch languagePolitics & Society17.58×
05Panama national football teamSports17.33×
06Roompot VakantiesTravel & Leisure17.31×
07Netherlands AntillesTravel & Leisure16.47×
08Olivia WildeMovies & TV15.91×
09Albert HeijnShopping12.55×
10AmsterdamTravel & Leisure11.25×
11Buena Vista Social ClubMusic & Radio9.87×
12DioramaKids & Family8.21×
13WootShopping7.01×
14FranceTravel & Leisure2.14×
15VideotelephonyTechnology & Electronics2.03×
16Home Interior DesignHome & Garden1.78×
17Human behaviorKids & Family1.64×
18EuropeTravel & Leisure1.56×
19H.O.M.E.Home & Garden1.54×
20MetaphysicsBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netherlands audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Netherlands audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.31×
Luxury OrientationPREMIUM1.26×
TravellingTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Netherlands audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Convenience OrientationPREMIUM0.84×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Netherlands have in United States?

Netherlands has an estimated audience of 5,137,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Netherlands fans?

53.8% of Netherlands fans are female, 46.2% are male, with an average age of 38.0 years.

03

Which brands do Netherlands fans like most?

Netherlands fans show strongest brand affinity for Olivia Wilde (15.91×), Eindhoven (23.81×), and Amsterdam (11.25×) over the country average.

04

Where do Netherlands fans live in United States?

Netherlands fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Netherlands fans also like?

Beyond Netherlands itself, the audience over-indexes on Eindhoven (23.81×), Amsterdam (11.25×), Dutch language (17.58×), and Netherlands Antilles (16.47×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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