Netherlands Audience in United States

Netherlands logo

Netherlands has an estimated audience of 5,137,113 people in United States. 53.8% are female, 46.2% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Eindhoven, Olivia Wilde, Amsterdam, Dutch language, Netherlands Antilles.

The average Netherlands fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eindhoven, Olivia Wilde, Amsterdam, with strongest over-indexing on Eindhoven (23.81× the country average). Demographically, the Netherlands audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Netherlands fans

Demographic split for Netherlands audience in United States
MetricValue
Female53.8%
Male46.2%
Average age38.0
Estimated audience size5,137,113

Audience persona

The typical Netherlands fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Eindhoven.

Top regions in United States

Top regions ranked by reach for Netherlands in United States
RegionReachAffinity
California725,2881.28×
Texas503,0151.14×
Florida401,5891.15×
New York344,3371.2×
Illinois191,3061.12×
Georgia180,0731.14×
Pennsylvania169,0150.98×
North Carolina157,6291.02×
Virginia156,6571.25×
New Jersey147,6561.13×
Ohio145,3890.92×
Michigan134,4171×
Washington130,6171.27×
Massachusetts128,9301.27×
Arizona111,5021.06×
Maryland95,6831.08×
Tennessee92,8870.9×
Indiana89,8550.96×
Colorado85,5611.06×
Missouri82,8161×
Minnesota78,5431.07×
Wisconsin75,0440.97×
South Carolina69,2520.9×
Oregon67,8181.15×
Kentucky58,0410.9×
Alabama57,0870.8×
Connecticut56,3591.09×
Utah55,4921.21×
Louisiana54,5140.82×
Nevada52,3531.05×
Oklahoma50,9850.89×
Kansas39,9060.99×
Iowa38,6770.91×
Arkansas35,0150.83×
Mississippi30,2180.71×
Idaho23,5370.91×
Hawaii23,2501.05×
Nebraska22,3150.87×
New Mexico21,1540.82×
Washington, District of Columbia20,0881.3×
New Hampshire19,3930.96×
Maine18,1110.98×
West Virginia17,8600.75×
Rhode Island15,6480.96×
Montana12,5180.88×
Delaware12,1850.86×
Alaska11,1301.01×
South Dakota10,1670.86×
North Dakota8,8260.84×
Vermont8,2900.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Netherlands audience
BrandAffinityCategory
Eindhoven23.81×Travel & Leisure
Olivia Wilde15.91×Movies & TV
Amsterdam11.25×Travel & Leisure
Dutch language17.58×Politics & Society
Netherlands Antilles16.47×Travel & Leisure
The Hague19.09×Travel & Leisure
TUI23.88×Travel & Leisure
Panama national football team17.33×Sports
Woot7.01×Shopping
Roompot Vakanties17.31×Travel & Leisure
Buena Vista Social Club9.87×Music & Radio
Videotelephony2.03×Technology & Electronics
Diorama8.21×Kids & Family
Europe1.56×Travel & Leisure
France2.14×Travel & Leisure
Metaphysics1.53×Business & Career
Home Interior Design1.78×Home & Garden
Human behavior1.64×Kids & Family
Albert Heijn12.55×Shopping
Italy1.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Netherlands audience
TraitClusterScore
PatriotismCONSERVATISM2.16
TravellingTHRILL1.56
Design AffinityPREMIUM1.54
SustainabilityBALANCE1.42
ExtroversionTHRILL1.39
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Netherlands
CountryShare
Netherlands13.1%
Germany8.4%
United States7.7%

See Netherlands audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Netherlands have in United States?

Netherlands has an estimated audience of 5,137,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Netherlands fans?

53.8% of Netherlands fans are female, 46.2% are male, with an average age of 38.0 years.

Which brands do Netherlands fans like most?

Netherlands fans show strongest brand affinity for Eindhoven (23.81×), Olivia Wilde (15.91×), and Amsterdam (11.25×) over the country average.

Where do Netherlands fans live in United States?

Netherlands fans in United States are most concentrated in California (reach 725,288), Texas (reach 503,015), and Florida (reach 401,589). These three regions account for the largest share of the active audience.

What other brands do Netherlands fans also like?

Beyond Netherlands itself, the audience over-indexes on Olivia Wilde (15.91×), Amsterdam (11.25×), Dutch language (17.58×), and Netherlands Antilles (16.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Netherlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.