Amsterdam Audience in United States

Amsterdam logo

Amsterdam has an estimated audience of 5,977,297 people in United States. 54.7% are female, 45.3% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Eindhoven, Rijksmuseum, Online shopping, Beauty, Fitness and wellness.

The average Amsterdam fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Eindhoven, Rijksmuseum, Online shopping, with strongest over-indexing on Eindhoven (28.95× the country average). Demographically, the Amsterdam audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Amsterdam fans

Demographic split for Amsterdam audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.2
Estimated audience size5,977,297

Audience persona

The typical Amsterdam fan in United States is balanced, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Eindhoven.

Top regions in United States

Top regions ranked by reach for Amsterdam in United States
RegionReachAffinity
California872,3851.33×
New York551,5951.65×
Texas536,2161.04×
Florida476,6861.18×
Illinois236,0511.19×
Georgia213,0301.16×
Pennsylvania200,3411×
New Jersey192,2521.26×
North Carolina181,3861.01×
Virginia178,0571.22×
Massachusetts176,6341.5×
Ohio162,0610.88×
Michigan149,0810.95×
Washington147,4731.23×
Arizona124,4551.02×
Maryland114,8231.12×
Colorado111,2451.18×
Tennessee110,0320.92×
Minnesota95,6601.12×
Indiana89,7610.82×
Alabama84,6681.01×
Missouri84,1920.87×
Wisconsin82,5690.92×
Oregon81,5661.19×
South Carolina75,1510.84×
Connecticut70,1331.17×
Utah65,3441.22×
Louisiana60,4740.78×
Nevada57,8961×
Kentucky56,7290.76×
Oklahoma52,0070.78×
Kansas39,5690.84×
Iowa38,9060.79×
Arkansas37,2090.76×
Mississippi33,7300.68×
Washington, District of Columbia29,8311.66×
Idaho29,8110.99×
Nebraska26,4170.88×
Hawaii25,3730.99×
New Hampshire23,9521.02×
New Mexico22,7180.76×
Maine21,6551.01×
Rhode Island19,2331.01×
West Virginia17,3190.62×
Montana14,9600.9×
Delaware13,4300.81×
Alaska10,7790.84×
Vermont10,6921.02×
South Dakota9,6160.7×
North Dakota9,0310.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amsterdam audience
BrandAffinityCategory
Eindhoven28.95×Travel & Leisure
Rijksmuseum16.32×Arts & Culture
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Fitness and wellness1.57×Sports
Movies1.51×Movies & TV
Superman1.66×Movies & TV
Shoes1.82×Fashion & Accessoires
Nature1.61×Home & Garden
Ski mountaineering4.82×Sports
FIFA World Cup1.75×Sports
Travel Adventures2.43×Travel & Leisure
YouTube Music2.36×Internet & Social Media
Afrobeat2.64×Music & Radio
Expedia1.89×Travel & Leisure
Wikipedia1.68×Internet & Social Media
Quotation2.35×Business & Career
Livemusic1.87×Music & Radio
East Coast hip hop1.83×Music & Radio
FC Bayern Munich2.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amsterdam audience
TraitClusterScore
Risk AppetiteTHRILL2.57
Luxury OrientationPREMIUM2.37
TravellingTHRILL2.24
Design AffinityPREMIUM2.13
SustainabilityBALANCE1.75
Early Adopter MentalityPOWER1.75

Worldwide distribution

Worldwide audience distribution share by country for Amsterdam
CountryShare
Netherlands13.1%
United States10.4%
Germany7.4%

See Amsterdam audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Amsterdam have in United States?

Amsterdam has an estimated audience of 5,977,297 people in United States, concentrated in California and New York.

What is the gender split and age of Amsterdam fans?

54.7% of Amsterdam fans are female, 45.3% are male, with an average age of 41.2 years.

Which brands do Amsterdam fans like most?

Amsterdam fans show strongest brand affinity for Eindhoven (28.95×), Rijksmuseum (16.32×), and Online shopping (1.75×) over the country average.

Where do Amsterdam fans live in United States?

Amsterdam fans in United States are most concentrated in California (reach 872,385), New York (reach 551,595), and Texas (reach 536,216). These three regions account for the largest share of the active audience.

What other brands do Amsterdam fans also like?

Beyond Amsterdam itself, the audience over-indexes on Rijksmuseum (16.32×), Online shopping (1.75×), Beauty (1.75×), and Fitness and wellness (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.