Rascasse Audience Intelligence

Amsterdam Audience in United States

A data profile of the people who buy, follow and care about Amsterdam in United States — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 5,977,297 people in United States.

#88among City in United States#383among POI in United States#483in Travel & Leisure

The average Amsterdam fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eindhoven, Rijksmuseum, Online shopping, with strongest over-indexing on Eindhoven (28.95× the country average).

Demographically, the Amsterdam audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amsterdam fan in United States is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Eindhoven.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amsterdam profile in United States.

Audience size
6M
in United States
Gender
54.7%♀
45.3% male
Age
41.2
average years
Country rank
#5725
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amsterdam fans

54.7% are female, 45.3% are male, average age 41.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Amsterdam audience in United States
MetricValue
Female54.7%
Male45.3%
Average age41.2
Estimated audience size5,977,297
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Amsterdam audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Amsterdam audience comes from United States.

Worldwide audience distribution share by country for Amsterdam
CountryShare
Netherlands13.1%
United States10.4%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amsterdam audience in United States is strongest.

Fig. 05

Top regions by affinity

Amsterdam fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K1.64×
02Washington, District of Columbia~30K1.53×
03Massachusetts~200K1.42×
04Utah~70K1.26×
05California~800K1.23×
06Washington~100K1.20×
07New Jersey~200K1.17×
08Oregon~80K1.16×
09Virginia~200K1.15×
10Illinois~200K1.14×
11Minnesota~100K1.14×
12Florida~500K1.13×
13Colorado~100K1.12×
14Connecticut~70K1.12×
15Georgia~200K1.11×
16Alabama~90K1.07×
17Vermont~10K1.07×
18Maryland~100K1.06×
19Idaho~30K1.06×
20New Hampshire~20K1.04×
21Maine~20K1.02×
22Rhode Island~20K1.02×
23Arizona~100K1.01×
24Hawaii~30K1.01×
25Montana~20K1.01×
26Texas~500K1.00×
27Nevada~60K0.98×
28Pennsylvania~200K0.97×
29North Carolina~200K0.97×
30Michigan~100K0.92×
31Nebraska~30K0.92×
32Alaska~10K0.92×
33Tennessee~100K0.91×
34Missouri~90K0.91×
35Wisconsin~80K0.91×
36Kansas~40K0.91×
37Ohio~200K0.88×
38South Carolina~80K0.86×
39Delaware~10K0.85×
40Iowa~40K0.83×
41North Dakota~10K0.83×
42Louisiana~60K0.81×
43Indiana~90K0.80×
44Arkansas~40K0.80×
45New Mexico~20K0.80×
46Kentucky~60K0.79×
47Oklahoma~50K0.79×
48South Dakota~10K0.79×
49Mississippi~40K0.73×
50West Virginia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Amsterdam, United States
0.69×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amsterdam audience
#·InterestCategoryAffinity×
01EindhovenTravel & Leisure28.95×
02RijksmuseumArts & Culture16.32×
03Ski mountaineeringSports4.82×
04Ski touringSports4.26×
05AfrobeatMusic & Radio2.64×
06Travel AdventuresTravel & Leisure2.43×
07YouTube MusicInternet & Social Media2.36×
08QuotationBusiness & Career2.35×
09ExpediaTravel & Leisure1.89×
10LivemusicMusic & Radio1.87×
11East Coast hip hopMusic & Radio1.83×
12ShoesFashion & Accessoires1.82×
13Online shoppingShopping1.75×
14BeautyBeauty & Wellness1.75×
15FIFA World CupSports1.75×
16WikipediaInternet & Social Media1.68×
17SupermanMovies & TV1.66×
18NatureHome & Garden1.61×
19Fitness and wellnessSports1.57×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amsterdam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amsterdam audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.25×
Design AffinityPREMIUM1.72×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amsterdam audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.02×
Convenience OrientationPREMIUM1.03×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amsterdam have in United States?

Amsterdam has an estimated audience of 5,977,297 people in United States, concentrated in California and New York.

02

What is the gender split and age of Amsterdam fans?

54.7% of Amsterdam fans are female, 45.3% are male, with an average age of 41.2 years.

03

Which brands do Amsterdam fans like most?

Amsterdam fans show strongest brand affinity for Eindhoven (28.95×), Rijksmuseum (16.32×), and Online shopping (1.75×) over the country average.

04

Where do Amsterdam fans live in United States?

Amsterdam fans in United States are most concentrated in California (reach ~800K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Amsterdam fans also like?

Beyond Amsterdam itself, the audience over-indexes on Rijksmuseum (16.32×), Online shopping (1.75×), Beauty (1.75×), and Fitness and wellness (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Amsterdam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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