A data profile of the people who buy, follow and care about Ski touring in United States — modelled from more than twelve digital signal sources. Ski touring has an estimated audience of 5,336,256 people in United States.
The average Ski touring fan in United States is 34.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
The key figures that characterise the Ski touring profile in United States.
43.7% are female, 56.3% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 34.1 |
| Estimated audience size | 5,336,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
Where the Ski touring audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~30K | 2.80× | |
| 02 | Montana | ~40K | 2.51× | |
| 03 | Colorado | ~200K | 2.38× | |
| 04 | Utah | ~100K | 2.09× | |
| 05 | New Hampshire | ~40K | 1.73× | |
| 06 | Washington | ~200K | 1.71× | |
| 07 | Wyoming | ~10K | 1.53× | |
| 08 | Maine | ~30K | 1.38× | |
| 09 | Alaska | ~20K | 1.35× | |
| 10 | Idaho | ~40K | 1.31× | |
| 11 | Massachusetts | ~100K | 1.25× | |
| 12 | Oregon | ~70K | 1.11× | |
| 13 | South Dakota | ~10K | 1.08× | |
| 14 | Rhode Island | ~20K | 1.01× | |
| 15 | Washington, District of Columbia | ~20K | 1.00× | |
| 16 | Delaware | ~10K | 0.97× | |
| 17 | West Virginia | ~20K | 0.96× | |
| 18 | Hawaii | ~20K | 0.96× | |
| 19 | New Mexico | ~30K | 0.95× | |
| 20 | Connecticut | ~50K | 0.92× | |
| 21 | Mississippi | ~40K | 0.92× | |
| 22 | Nebraska | ~20K | 0.92× | |
| 23 | Arkansas | ~40K | 0.91× | |
| 24 | Kansas | ~40K | 0.91× | |
| 25 | Iowa | ~40K | 0.89× | |
| 26 | Oklahoma | ~50K | 0.88× | |
| 27 | Alabama | ~60K | 0.87× | |
| 28 | Louisiana | ~60K | 0.87× | |
| 29 | Kentucky | ~60K | 0.87× | |
| 30 | Nevada | ~40K | 0.87× | |
| 31 | South Carolina | ~70K | 0.85× | |
| 32 | New York | ~300K | 0.84× | |
| 33 | Missouri | ~70K | 0.84× | |
| 34 | Tennessee | ~90K | 0.83× | |
| 35 | Indiana | ~80K | 0.83× | |
| 36 | Wisconsin | ~70K | 0.82× | |
| 37 | Minnesota | ~60K | 0.81× | |
| 38 | Maryland | ~70K | 0.79× | |
| 39 | Arizona | ~80K | 0.78× | |
| 40 | Georgia | ~100K | 0.75× | |
| 41 | Ohio | ~100K | 0.75× | |
| 42 | Michigan | ~100K | 0.75× | |
| 43 | North Carolina | ~100K | 0.74× | |
| 44 | New Jersey | ~100K | 0.74× | |
| 45 | Virginia | ~100K | 0.74× | |
| 46 | Pennsylvania | ~100K | 0.69× | |
| 47 | Illinois | ~100K | 0.69× | |
| 48 | California | ~400K | 0.62× | |
| 49 | Florida | ~200K | 0.61× | |
| 50 | Texas | ~300K | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ski touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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