Ski touring Audience in Germany
Ski touring has an estimated audience of 2,109,822 people in Germany. 50.6% are female, 49.4% are male, average age 36.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ski mountaineering, Backcountry skiing, Telemark skiing, Transfermarkt, Borussia Dortmund.
The average Ski touring fan in Germany is 36.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ski mountaineering, Backcountry skiing, Telemark skiing, with strongest over-indexing on Ski mountaineering (17.82× the country average). Demographically, the Ski touring audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Ski touring fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.2 |
| Estimated audience size | 2,109,822 |
Audience persona
The typical Ski touring fan in Germany is balanced, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ski mountaineering.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,440,920 | 4.25× |
| Baden-Württemberg | 610,637 | 2.12× |
| Nordrhein-Westfalen | 279,083 | 0.6× |
| Hessen | 190,335 | 1.18× |
| Sachsen | 139,334 | 1.35× |
| Niedersachsen | 95,417 | 0.47× |
| Rheinland-Pfalz | 72,226 | 0.68× |
| Berlin | 68,304 | 0.72× |
| Thüringen | 45,796 | 0.85× |
| Hamburg | 35,657 | 0.75× |
| Brandenburg | 32,002 | 0.49× |
| Schleswig-Holstein | 27,333 | 0.36× |
| Sachsen-Anhalt | 25,164 | 0.46× |
| Saarland | 17,908 | 0.69× |
| Mecklenburg-Vorpommern | 16,470 | 0.41× |
| Bremen | 11,047 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ski mountaineering | 17.82× | Sports |
| Backcountry skiing | 10.05× | Sports |
| Telemark skiing | 23.23× | Sports |
| Transfermarkt | 4.27× | Sports |
| Borussia Dortmund | 2.17× | Sports |
| Paragliding | 10.5× | Sports |
| SV Werder Bremen | 3.39× | Sports |
| Alpine skiing | 4.41× | Sports |
| Dynamo Dresden | 4.22× | Sports |
| Holstein Kiel | 7.25× | Sports |
| Outdoor recreation | 2.11× | Sports |
| Free climbing | 10.75× | Sports |
| Extreme sport | 4.87× | Sports |
| F.C. Hansa Rostock | 5.19× | Sports |
| Sports | 1.91× | Sports |
| Fischer (company) | 16.48× | Sports |
| Freestyle skiing | 7.31× | Sports |
| Tagesschau | 2.19× | Movies & TV |
| VfB Stuttgart | 3.11× | Sports |
| Arts and music | 1.71× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.3 |
| Travelling | THRILL | 1.81 |
| Sustainability | BALANCE | 1.75 |
| Sports Activity | POWER | 1.69 |
| DIY Mentality | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 10.3% |
| Germany | 8.6% |
See Ski touring audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Ski touring have in Germany?
Ski touring has an estimated audience of 2,109,822 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ski touring fans?
50.6% of Ski touring fans are female, 49.4% are male, with an average age of 36.2 years.
Which brands do Ski touring fans like most?
Ski touring fans show strongest brand affinity for Ski mountaineering (17.82×), Backcountry skiing (10.05×), and Telemark skiing (23.23×) over the country average.
Where do Ski touring fans live in Germany?
Ski touring fans in Germany are most concentrated in Bayern (reach 1,440,920), Baden-Württemberg (reach 610,637), and Nordrhein-Westfalen (reach 279,083). These three regions account for the largest share of the active audience.
What other brands do Ski touring fans also like?
Beyond Ski touring itself, the audience over-indexes on Backcountry skiing (10.05×), Telemark skiing (23.23×), Transfermarkt (4.27×), and Borussia Dortmund (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ski touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.