Rascasse Audience Intelligence

Ski touring Audience in Germany

A data profile of the people who buy, follow and care about Ski touring in Germany — modelled from more than twelve digital signal sources. Ski touring has an estimated audience of 2,109,822 people in Germany.

#59among Sport in Germany#1848among Topic in Germany#275in Sports

The average Ski touring fan in Germany is 36.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Ski mountaineering, Backcountry skiing, Telemark skiing, with strongest over-indexing on Ski mountaineering (17.82× the country average).

Demographically, the Ski touring audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ski touring fan in Germany is balanced, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ski mountaineering.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ski touring profile in Germany.

Audience size
2.1M
in Germany
Gender
50.6%♀
49.4% male
Age
36.2
average years
Country rank
#3180
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ski touring fans

50.6% are female, 49.4% are male, average age 36.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Ski touring audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age36.2
Estimated audience size2,109,822
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Ski touring audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Ski touring audience comes from Germany.

Worldwide audience distribution share by country for Ski touring
CountryShare
United States21.7%
Japan10.3%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ski touring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ski touring fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M3.96×
02Baden-Württemberg~600K1.93×
03Sachsen~100K1.33×
04Hessen~200K1.14×
05Thüringen~50K1.00×
06Bremen~20K0.93×
07Saarland~20K0.92×
08Berlin~80K0.85×
09Hamburg~40K0.82×
10Mecklenburg-Vorpommern~30K0.81×
11Sachsen-Anhalt~40K0.79×
12Rheinland-Pfalz~80K0.78×
13Brandenburg~50K0.76×
14Schleswig-Holstein~50K0.69×
15Nordrhein-Westfalen~300K0.62×
16Niedersachsen~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Ski touring, Germany
0.60×1.00×3.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ski touring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ski touring audience
#·InterestCategoryAffinity×
01Telemark skiingSports23.23×
02Ski mountaineeringSports17.82×
03Fischer (company)Sports16.48×
04Free climbingSports10.75×
05ParaglidingSports10.50×
06Backcountry skiingSports10.05×
07Freestyle skiingSports7.31×
08Holstein KielSports7.25×
09F.C. Hansa RostockSports5.19×
10Franziska PreußSports5.08×
11Harry KaneSports4.92×
12Extreme sportSports4.87×
13Alpine skiingSports4.41×
14TransfermarktSports4.27×
15Dynamo DresdenSports4.22×
16SV Werder BremenSports3.39×
17Borussia DortmundSports2.17×
18Outdoor recreationSports2.11×
19FIFA World CupSports2.08×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ski touring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ski touring audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.89×
Community OrientationOPEN1.90×
TravellingTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ski touring audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
DIY MentalityTHRILL0.66×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ski touring have in Germany?

Ski touring has an estimated audience of 2,109,822 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Ski touring fans?

50.6% of Ski touring fans are female, 49.4% are male, with an average age of 36.2 years.

03

Which brands do Ski touring fans like most?

Ski touring fans show strongest brand affinity for Ski mountaineering (17.82×), Backcountry skiing (10.05×), and Telemark skiing (23.23×) over the country average.

04

Where do Ski touring fans live in Germany?

Ski touring fans in Germany are most concentrated in Bayern (reach ~1.5M), Baden-Württemberg (reach ~600K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ski touring fans also like?

Beyond Ski touring itself, the audience over-indexes on Backcountry skiing (10.05×), Telemark skiing (23.23×), Transfermarkt (4.27×), and SV Werder Bremen (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Ski touring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ski touring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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