Free climbing Audience in Germany
Free climbing has an estimated audience of 1,216,413 people in Germany. 42.5% are female, 57.5% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Goes, 3D printing, Building insulation, Alaska.
The average Free climbing fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Goes, 3D printing, with strongest over-indexing on CAC 40 (4.26× the country average). Demographically, the Free climbing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Free climbing fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 37.0 |
| Estimated audience size | 1,216,413 |
Audience persona
The typical Free climbing fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,586 | 1.07× |
| Bayern | 242,659 | 1.24× |
| Baden-Württemberg | 203,697 | 1.23× |
| Niedersachsen | 113,307 | 0.96× |
| Hessen | 94,970 | 1.02× |
| Berlin | 72,077 | 1.33× |
| Sachsen | 58,838 | 0.99× |
| Rheinland-Pfalz | 57,872 | 0.95× |
| Schleswig-Holstein | 38,087 | 0.87× |
| Hamburg | 33,303 | 1.21× |
| Brandenburg | 30,688 | 0.81× |
| Thüringen | 29,503 | 0.95× |
| Sachsen-Anhalt | 22,286 | 0.71× |
| Mecklenburg-Vorpommern | 15,680 | 0.68× |
| Bremen | 12,565 | 1.21× |
| Saarland | 11,691 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 4.26× | Business & Career |
| Goes | 2.32× | Travel & Leisure |
| 3D printing | 2.82× | Technology & Electronics |
| Building insulation | 5.37× | Home & Garden |
| Alaska | 3.4× | Travel & Leisure |
| Icon (magazine) | 2.36× | Arts & Culture |
| Google Analytics | 2.31× | Internet & Social Media |
| Nurse education | 2.16× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.91× | Music & Radio |
| Tuscany | 3.72× | Travel & Leisure |
| Figure painting (hobby) | 3.18× | Arts & Culture |
| Nationality | 2.26× | Politics & Society |
| Whist | 3.98× | Games |
| Headhunters (film) | 3.5× | Movies & TV |
| Jason Clarke (actor) | 3.26× | Movies & TV |
| Sailor | 3.02× | Travel & Leisure |
| Gumbal | 3.58× | Cars & Mobility |
| Golden Gate | 3.39× | Games |
| JDSU | 1.93× | Business & Career |
| Jura Mountains | 3.3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.78 |
| Travelling | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.42 |
| DIY Mentality | THRILL | 1.39 |
| Pet Ownership | JOY | 1.3 |
| Career Orientation | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 13.0% |
| Italy | 8.3% |
See Free climbing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Free climbing have in Germany?
Free climbing has an estimated audience of 1,216,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free climbing fans?
42.5% of Free climbing fans are female, 57.5% are male, with an average age of 37.0 years.
Which brands do Free climbing fans like most?
Free climbing fans show strongest brand affinity for CAC 40 (4.26×), Goes (2.32×), and 3D printing (2.82×) over the country average.
Where do Free climbing fans live in Germany?
Free climbing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,586), Bayern (reach 242,659), and Baden-Württemberg (reach 203,697). These three regions account for the largest share of the active audience.
What other brands do Free climbing fans also like?
Beyond Free climbing itself, the audience over-indexes on Goes (2.32×), 3D printing (2.82×), Building insulation (5.37×), and Alaska (3.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Free climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.