Climbing shoe Audience in Germany
Climbing shoe has an estimated audience of 285,565 people in Germany. 46.9% are female, 53.1% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Alex Honnold, Traditional climbing, Ice climbing, Big wall climbing, Climbing wall.
The average Climbing shoe fan in Germany is 36.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Alex Honnold, Traditional climbing, Ice climbing, with strongest over-indexing on Alex Honnold (70.37× the country average). Demographically, the Climbing shoe audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Climbing shoe fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.5 |
| Estimated audience size | 285,565 |
Audience persona
The typical Climbing shoe fan in Germany is balanced, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Alex Honnold.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 80,472 | 1.75× |
| Nordrhein-Westfalen | 61,314 | 0.98× |
| Baden-Württemberg | 58,177 | 1.49× |
| Hessen | 21,814 | 1× |
| Niedersachsen | 21,100 | 0.76× |
| Sachsen | 18,270 | 1.3× |
| Berlin | 16,834 | 1.32× |
| Rheinland-Pfalz | 14,256 | 1× |
| Hamburg | 7,556 | 1.17× |
| Schleswig-Holstein | 7,070 | 0.69× |
| Thüringen | 6,300 | 0.87× |
| Brandenburg | 5,832 | 0.66× |
| Saarland | 4,270 | 1.22× |
| Sachsen-Anhalt | 3,648 | 0.49× |
| Mecklenburg-Vorpommern | 2,326 | 0.43× |
| Bremen | 2,120 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alex Honnold | 70.37× | Sports |
| Traditional climbing | 93.69× | Sports |
| Ice climbing | 45.76× | Sports |
| Big wall climbing | 67.1× | Sports |
| Climbing wall | 40.02× | Sports |
| Climbing harness | 77.23× | Sports |
| Rock-climbing equipment | 38.88× | |
| European Outdoor Film Tour (E.O.F.T.) | 65.23× | Movies & TV |
| Speed climbing | 97.34× | Sports |
| Free climbing | 14.32× | Sports |
| Revolution (TV series) | 19.21× | Movies & TV |
| Climbing (magazine) | 24.36× | Sports |
| Bouldering | 11.37× | Sports |
| Sport climbing | 10.74× | Sports |
| Free solo climbing | 19.72× | Sports |
| Indoor climbing | 18.63× | Sports |
| Solo climbing | 18.28× | Sports |
| Rocky Mountaineer | 28.51× | Travel & Leisure |
| Ski mountaineering | 7.11× | Sports |
| Harry Potter | 2.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.85 |
| Sports Activity | POWER | 2.05 |
| Luxury Orientation | PREMIUM | 1.92 |
| Sustainability | BALANCE | 1.77 |
| Risk Appetite | THRILL | 1.77 |
| Individualism | JOY | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Poland | 14.0% |
| Turkey | 9.8% |
See Climbing shoe audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Climbing shoe have in Germany?
Climbing shoe has an estimated audience of 285,565 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Climbing shoe fans?
46.9% of Climbing shoe fans are female, 53.1% are male, with an average age of 36.5 years.
Which brands do Climbing shoe fans like most?
Climbing shoe fans show strongest brand affinity for Alex Honnold (70.37×), Traditional climbing (93.69×), and Ice climbing (45.76×) over the country average.
Where do Climbing shoe fans live in Germany?
Climbing shoe fans in Germany are most concentrated in Bayern (reach 80,472), Nordrhein-Westfalen (reach 61,314), and Baden-Württemberg (reach 58,177). These three regions account for the largest share of the active audience.
What other brands do Climbing shoe fans also like?
Beyond Climbing shoe itself, the audience over-indexes on Traditional climbing (93.69×), Ice climbing (45.76×), Big wall climbing (67.1×), and Climbing wall (40.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Climbing shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.