Rascasse Audience Intelligence

Climbing shoe Audience in Germany

A data profile of the people who buy, follow and care about Climbing shoe in Germany — modelled from more than twelve digital signal sources. Climbing shoe has an estimated audience of 285,565 people in Germany.

#6325among Topic in Germany#1442in Sports

The average Climbing shoe fan in Germany is 36.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Alex Honnold, Traditional climbing, Revolution (TV series), with strongest over-indexing on Alex Honnold (70.37× the country average).

Demographically, the Climbing shoe audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Climbing shoe fan in Germany is balanced, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alex Honnold.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Climbing shoe profile in Germany.

Audience size
286K
in Germany
Gender
46.9%♀
53.1% male
Age
36.5
average years
Country rank
#17970
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Climbing shoe fans

46.9% are female, 53.1% are male, average age 36.5.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Climbing shoe audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age36.5
Estimated audience size285,565
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Climbing shoe audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Climbing shoe audience comes from Germany.

Worldwide audience distribution share by country for Climbing shoe
CountryShare
United States16.2%
Poland14.0%
Turkey9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Climbing shoe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Climbing shoe fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.67×
02Baden-Württemberg~60K1.44×
03Berlin~20K1.39×
04Sachsen~20K1.28×
05Saarland~4K1.25×
06Hamburg~7K1.14×
07Hessen~20K1.02×
08Rheinland-Pfalz~10K0.99×
09Nordrhein-Westfalen~60K0.95×
10Bremen~2K0.94×
11Thüringen~7K0.92×
12Niedersachsen~20K0.76×
13Schleswig-Holstein~8K0.74×
14Brandenburg~6K0.71×
15Sachsen-Anhalt~5K0.65×
16Mecklenburg-Vorpommern~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Climbing shoe, Germany
0.64×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Climbing shoe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Climbing shoe audience
#·InterestCategoryAffinity×
01Speed climbingSports97.34×
02Traditional climbingSports93.69×
03Climbing harnessSports77.23×
04Alex HonnoldSports70.37×
05Big wall climbingSports67.10×
06European Outdoor Film Tour (E.O.F.T.)Movies & TV65.23×
07Ice climbingSports45.76×
08Climbing wallSports40.02×
09Rock-climbing equipmentTopic38.88×
10Rocky MountaineerTravel & Leisure28.51×
11Climbing (magazine)Sports24.36×
12Free solo climbingSports19.72×
13Revolution (TV series)Movies & TV19.21×
14Indoor climbingSports18.63×
15Solo climbingSports18.28×
16Free climbingSports14.32×
17GrungeMusic & Radio11.64×
18BoulderingSports11.37×
19Sport climbingSports10.74×
20Ski mountaineeringSports7.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Climbing shoe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Climbing shoe audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.90×
Pet OwnershipJOY1.75×
Sports ActivityPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Climbing shoe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.05×
ExtroversionTHRILL1.10×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Climbing shoe have in Germany?

Climbing shoe has an estimated audience of 285,565 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Climbing shoe fans?

46.9% of Climbing shoe fans are female, 53.1% are male, with an average age of 36.5 years.

03

Which brands do Climbing shoe fans like most?

Climbing shoe fans show strongest brand affinity for Alex Honnold (70.37×), Traditional climbing (93.69×), and Revolution (TV series) (19.21×) over the country average.

04

Where do Climbing shoe fans live in Germany?

Climbing shoe fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Climbing shoe fans also like?

Beyond Climbing shoe itself, the audience over-indexes on Traditional climbing (93.69×), Revolution (TV series) (19.21×), Ice climbing (45.76×), and Big wall climbing (67.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Climbing shoe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Climbing shoe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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