Indoor climbing Audience in Germany
Indoor climbing has an estimated audience of 551,572 people in Germany. 39.9% are female, 60.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ice climbing, Standup paddleboarding, Rock-climbing equipment, Traditional climbing, Climbing shoe.
The average Indoor climbing fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ice climbing, Standup paddleboarding, Rock-climbing equipment, with strongest over-indexing on Ice climbing (38.89× the country average). Demographically, the Indoor climbing audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Indoor climbing fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 34.2 |
| Estimated audience size | 551,572 |
Audience persona
The typical Indoor climbing fan in Germany is more male, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Ice climbing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,001 | 0.53× |
| Bayern | 59,320 | 0.67× |
| Baden-Württemberg | 47,940 | 0.64× |
| Hessen | 32,417 | 0.77× |
| Niedersachsen | 27,723 | 0.52× |
| Berlin | 24,485 | 0.99× |
| Rheinland-Pfalz | 22,996 | 0.83× |
| Thüringen | 15,631 | 1.11× |
| Sachsen-Anhalt | 15,181 | 1.06× |
| Brandenburg | 14,070 | 0.82× |
| Sachsen | 13,691 | 0.51× |
| Mecklenburg-Vorpommern | 13,352 | 1.27× |
| Saarland | 13,273 | 1.96× |
| Bremen | 13,025 | 2.76× |
| Schleswig-Holstein | 12,439 | 0.63× |
| Hamburg | 11,596 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice climbing | 38.89× | Sports |
| Standup paddleboarding | 13.79× | Sports |
| Rock-climbing equipment | 37.8× | |
| Traditional climbing | 36.68× | Sports |
| Climbing shoe | 30.87× | Sports |
| Climbing wall | 25.66× | Sports |
| Climbing (magazine) | 24.4× | Sports |
| Windsurfing | 7.98× | Sports |
| Rocky Mountains | 26.31× | Travel & Leisure |
| Wakeboarding | 9.09× | Sports |
| Garmin | 8.5× | Technology & Electronics |
| Borussia Dortmund | 2.05× | Sports |
| Kayaking | 20.69× | Sports |
| Sport climbing | 9.16× | Sports |
| Ski | 4.89× | Sports |
| Alpine skiing | 4.22× | Sports |
| Trampolining | 25.99× | Sports |
| Free solo climbing | 16.35× | Sports |
| Bibi Blocksberg | 10.72× | Movies & TV |
| Campfire | 7.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.94 |
| Sustainability | BALANCE | 1.89 |
| Mindfulness | BALANCE | 1.35 |
| Travelling | THRILL | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 11.7% |
| Italy | 7.5% |
See Indoor climbing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Indoor climbing have in Germany?
Indoor climbing has an estimated audience of 551,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indoor climbing fans?
39.9% of Indoor climbing fans are female, 60.1% are male, with an average age of 34.2 years.
Which brands do Indoor climbing fans like most?
Indoor climbing fans show strongest brand affinity for Ice climbing (38.89×), Standup paddleboarding (13.79×), and Rock-climbing equipment (37.8×) over the country average.
Where do Indoor climbing fans live in Germany?
Indoor climbing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,001), Bayern (reach 59,320), and Baden-Württemberg (reach 47,940). These three regions account for the largest share of the active audience.
What other brands do Indoor climbing fans also like?
Beyond Indoor climbing itself, the audience over-indexes on Standup paddleboarding (13.79×), Rock-climbing equipment (37.8×), Traditional climbing (36.68×), and Climbing shoe (30.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indoor climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.