Rascasse Audience Intelligence

Indoor climbing Audience in Germany

A data profile of the people who buy, follow and care about Indoor climbing in Germany — modelled from more than twelve digital signal sources. Indoor climbing has an estimated audience of 551,572 people in Germany.

#145among Sport in Germany#4433among Topic in Germany#845in Sports

The average Indoor climbing fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ice climbing, Standup paddleboarding, Rock-climbing equipment, with strongest over-indexing on Ice climbing (38.89× the country average).

Demographically, the Indoor climbing audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Indoor climbing fan in Germany is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ice climbing.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indoor climbing profile in Germany.

Audience size
552K
in Germany
Gender
39.9%♀
60.1% male
Age
34.2
average years
Country rank
#10857
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indoor climbing fans

39.9% are female, 60.1% are male, average age 34.2.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Indoor climbing audience in Germany
MetricValue
Female39.9%
Male60.1%
Average age34.2
Estimated audience size551,572
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Indoor climbing audience in Germany
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Indoor climbing audience comes from Germany.

Worldwide audience distribution share by country for Indoor climbing
CountryShare
United States19.6%
Japan11.7%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indoor climbing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Indoor climbing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.21×
02Saarland~7K1.07×
03Sachsen-Anhalt~10K1.01×
04Thüringen~10K1.01×
05Berlin~20K1.00×
06Brandenburg~20K1.00×
07Mecklenburg-Vorpommern~10K0.99×
08Hamburg~10K0.98×
09Schleswig-Holstein~20K0.97×
10Rheinland-Pfalz~30K0.96×
11Sachsen~30K0.95×
12Bayern~80K0.92×
13Niedersachsen~50K0.92×
14Hessen~40K0.92×
15Baden-Württemberg~70K0.91×
16Nordrhein-Westfalen~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Indoor climbing, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indoor climbing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indoor climbing audience
#·InterestCategoryAffinity×
01Ice climbingSports38.89×
02Rock-climbing equipmentTopic37.80×
03Traditional climbingSports36.68×
04Climbing shoeSports30.87×
05Rocky MountainsTravel & Leisure26.31×
06TrampoliningSports25.99×
07Climbing wallSports25.66×
08Climbing (magazine)Sports24.40×
09KayakingSports20.69×
10Free solo climbingSports16.35×
11Nika PrevcSports14.34×
12Standup paddleboardingSports13.79×
13Bibi BlocksbergMovies & TV10.72×
14Sport climbingSports9.16×
15WakeboardingSports9.09×
16GarminTechnology & Electronics8.50×
17WindsurfingSports7.98×
18SkiSports4.89×
19Alpine skiingSports4.22×
20dB’sMusic & Radio1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indoor climbing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indoor climbing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.33×
MindfulnessBALANCE1.98×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indoor climbing audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.67×
Price SensitivityPREMIUM0.83×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indoor climbing have in Germany?

Indoor climbing has an estimated audience of 551,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Indoor climbing fans?

39.9% of Indoor climbing fans are female, 60.1% are male, with an average age of 34.2 years.

03

Which brands do Indoor climbing fans like most?

Indoor climbing fans show strongest brand affinity for Ice climbing (38.89×), Standup paddleboarding (13.79×), and Rock-climbing equipment (37.8×) over the country average.

04

Where do Indoor climbing fans live in Germany?

Indoor climbing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Indoor climbing fans also like?

Beyond Indoor climbing itself, the audience over-indexes on Standup paddleboarding (13.79×), Rock-climbing equipment (37.8×), Traditional climbing (36.68×), and Climbing shoe (30.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Indoor climbing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Indoor climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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