Rocky Mountains Audience in Germany
Rocky Mountains has an estimated audience of 289,546 people in Germany. 56.2% are female, 43.8% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, EasyJet, Samsonite, Tatra Mountains, Holiday Inn.
The average Rocky Mountains fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, EasyJet, Samsonite, with strongest over-indexing on Ryanair (8.32× the country average). Demographically, the Rocky Mountains audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Travelling, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Rocky Mountains fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 33.9 |
| Estimated audience size | 289,546 |
Audience persona
The typical Rocky Mountains fan in Germany is more female, around 33.9 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,455 | 1.02× |
| Bayern | 62,428 | 1.34× |
| Baden-Württemberg | 46,233 | 1.17× |
| Niedersachsen | 26,759 | 0.95× |
| Hessen | 25,660 | 1.16× |
| Sachsen | 15,963 | 1.12× |
| Rheinland-Pfalz | 14,235 | 0.98× |
| Berlin | 11,453 | 0.88× |
| Schleswig-Holstein | 9,419 | 0.91× |
| Thüringen | 8,840 | 1.2× |
| Brandenburg | 7,589 | 0.84× |
| Sachsen-Anhalt | 6,509 | 0.87× |
| Hamburg | 6,219 | 0.95× |
| Mecklenburg-Vorpommern | 4,797 | 0.87× |
| Saarland | 3,335 | 0.94× |
| Bremen | 1,966 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 8.32× | Travel & Leisure |
| EasyJet | 14.91× | Travel & Leisure |
| Samsonite | 20.85× | Fashion & Accessoires |
| Tatra Mountains | 24.16× | Travel & Leisure |
| Holiday Inn | 24.33× | Travel & Leisure |
| Lonely Planet | 15.15× | Travel & Leisure |
| Princess Cruises | 23.31× | Travel & Leisure |
| Hapag-Lloyd | 22.54× | Travel & Leisure |
| Gold Coast, Queensland | 18.9× | Travel & Leisure |
| Norwegian Cruise Line | 23.18× | Travel & Leisure |
| TUI | 5.4× | Travel & Leisure |
| AIDA Cruises | 10.73× | Travel & Leisure |
| Colorado | 22.43× | Travel & Leisure |
| Celebrity Cruises | 16.3× | Travel & Leisure |
| Fox hunting | 8.92× | Sports |
| Fortnum & Mason | 47.49× | Shopping |
| Weekend trips | 39.7× | Travel & Leisure |
| De Beers | 20.43× | Fashion & Accessoires |
| Crystal Cruises | 19.19× | Travel & Leisure |
| Great Smoky Mountains | 41.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.88 |
| Tradition | CONSERVATISM | 1.83 |
| Spirituality | BALANCE | 1.66 |
| Patriotism | CONSERVATISM | 1.61 |
| Community Orientation | OPEN | 1.59 |
| Individualism | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.5% |
| Canada | 8.8% |
| United Kingdom | 3.5% |
See Rocky Mountains audiences in other countries
More Mountain audiences in Germany
- Alps (3,704,333)
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Allgäu Alps (761,803)
- Mount Rushmore (695,943)
Frequently asked questions
How many fans does Rocky Mountains have in Germany?
Rocky Mountains has an estimated audience of 289,546 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rocky Mountains fans?
56.2% of Rocky Mountains fans are female, 43.8% are male, with an average age of 33.9 years.
Which brands do Rocky Mountains fans like most?
Rocky Mountains fans show strongest brand affinity for Ryanair (8.32×), EasyJet (14.91×), and Samsonite (20.85×) over the country average.
Where do Rocky Mountains fans live in Germany?
Rocky Mountains fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,455), Bayern (reach 62,428), and Baden-Württemberg (reach 46,233). These three regions account for the largest share of the active audience.
What other brands do Rocky Mountains fans also like?
Beyond Rocky Mountains itself, the audience over-indexes on EasyJet (14.91×), Samsonite (20.85×), Tatra Mountains (24.16×), and Holiday Inn (24.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rocky Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.