De Beers Audience in Germany
De Beers has an estimated audience of 352,467 people in Germany. 69.5% are female, 30.5% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Miroslav Klose, Bastian Schweinsteiger, Cath Kidston, Toko Baju, Mats Hummels.
The average De Beers fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Miroslav Klose, Bastian Schweinsteiger, Cath Kidston, with strongest over-indexing on Miroslav Klose (31.58× the country average). Demographically, the De Beers audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of De Beers fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 38.1 |
| Estimated audience size | 352,467 |
Audience persona
The typical De Beers fan in Germany is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Miroslav Klose.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,037 | 1.23× |
| Niedersachsen | 74,622 | 2.18× |
| Bayern | 58,174 | 1.03× |
| Baden-Württemberg | 44,309 | 0.92× |
| Hessen | 35,919 | 1.34× |
| Berlin | 19,113 | 1.21× |
| Rheinland-Pfalz | 17,307 | 0.98× |
| Sachsen | 11,959 | 0.69× |
| Hamburg | 11,547 | 1.45× |
| Schleswig-Holstein | 10,463 | 0.83× |
| Brandenburg | 7,027 | 0.64× |
| Thüringen | 5,410 | 0.6× |
| Sachsen-Anhalt | 4,988 | 0.55× |
| Bremen | 3,937 | 1.31× |
| Mecklenburg-Vorpommern | 2,866 | 0.43× |
| Saarland | 2,675 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miroslav Klose | 31.58× | Sports |
| Bastian Schweinsteiger | 13.93× | Sports |
| Cath Kidston | 24.17× | Fashion & Accessoires |
| Toko Baju | 19.13× | Shopping |
| Mats Hummels | 15.85× | Sports |
| Serge Gnabry | 20.11× | Sports |
| Kaká | 19.36× | Sports |
| Robert Lewandowski | 11.28× | Sports |
| Time Out (magazine) | 21.54× | Travel & Leisure |
| Laura Ashley | 21.25× | Home & Garden |
| Borussia Dortmund | 1.81× | Sports |
| Antoine Griezmann | 27.21× | Sports |
| Clint Eastwood | 5.98× | Movies & TV |
| Joules | 17.44× | Fashion & Accessoires |
| Trading card | 8.72× | Games |
| Paul Pogba | 15.33× | Sports |
| Manuel Neuer | 4.39× | Sports |
| West Bromwich Albion F.C. | 25.77× | Sports |
| Harry Potter | 1.61× | Movies & TV |
| Secret Escapes | 5.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.06 |
| Design Affinity | PREMIUM | 1.92 |
| Sustainability | BALANCE | 1.83 |
| Mindfulness | BALANCE | 1.74 |
| Individualism | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 10.3% |
| India | 8.9% |
See De Beers audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does De Beers have in Germany?
De Beers has an estimated audience of 352,467 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of De Beers fans?
69.5% of De Beers fans are female, 30.5% are male, with an average age of 38.1 years.
Which brands do De Beers fans like most?
De Beers fans show strongest brand affinity for Miroslav Klose (31.58×), Bastian Schweinsteiger (13.93×), and Cath Kidston (24.17×) over the country average.
Where do De Beers fans live in Germany?
De Beers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,037), Niedersachsen (reach 74,622), and Bayern (reach 58,174). These three regions account for the largest share of the active audience.
What other brands do De Beers fans also like?
Beyond De Beers itself, the audience over-indexes on Bastian Schweinsteiger (13.93×), Cath Kidston (24.17×), Toko Baju (19.13×), and Mats Hummels (15.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for De Beers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.