De Beers Audience in United States

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De Beers has an estimated audience of 1,021,803 people in United States. 65.0% are female, 35.0% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Equinox, Designer, LibreOffice, David Yurman, Europcar.

The average De Beers fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Equinox, Designer, LibreOffice, with strongest over-indexing on Equinox (10.44× the country average). Demographically, the De Beers audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of De Beers fans

Demographic split for De Beers audience in United States
MetricValue
Female65.0%
Male35.0%
Average age36.4
Estimated audience size1,021,803

Audience persona

The typical De Beers fan in United States is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Equinox.

Top regions in United States

Top regions ranked by reach for De Beers in United States
RegionReachAffinity
California196,0151.74×
New York160,7182.81×
Texas101,7151.16×
Florida68,7090.99×
New Jersey50,7731.95×
Illinois44,8911.32×
Massachusetts35,9791.79×
Georgia35,9361.14×
Pennsylvania34,0930.99×
Virginia31,1641.25×
Washington31,0631.52×
North Carolina27,3030.89×
Ohio24,6880.78×
Michigan24,0620.9×
Indiana19,8551.06×
Arizona18,7680.9×
Maryland18,4011.05×
Missouri16,7911.02×
Tennessee15,5140.76×
Colorado15,2310.95×
Connecticut14,4681.41×
Minnesota12,6010.86×
South Carolina11,1930.73×
Kentucky10,9720.86×
Wisconsin10,8550.71×
Oregon10,5980.9×
Nevada10,3321.05×
Alabama10,2160.72×
Louisiana9,4530.72×
Oklahoma7,6450.67×
Utah7,2870.8×
Washington, District of Columbia6,9032.25×
Iowa5,8390.69×
Kansas5,7780.72×
Arkansas5,7540.68×
Hawaii5,1621.18×
Mississippi4,6440.55×
Nebraska4,3140.84×
New Hampshire4,0731.01×
Rhode Island3,2110.99×
Maine3,2090.88×
Idaho3,1680.62×
New Mexico2,9960.58×
West Virginia2,3200.49×
Delaware2,2280.79×
Montana1,9310.68×
North Dakota1,6030.76×
Vermont1,5790.88×
Alaska1,5100.69×
South Dakota1,4730.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for De Beers audience
BrandAffinityCategory
Equinox10.44×Politics & Society
Designer4.87×Home & Garden
LibreOffice36.91×Technology & Electronics
David Yurman8.49×Fashion & Accessoires
Europcar38.69×Cars & Mobility
Van Cleef & Arpels13.1×Fashion & Accessoires
Luxury real estate4.47×Business & Career
Harry Winston13.74×Fashion & Accessoires
Blue Nile (company)14.11×Fashion & Accessoires
Macy's2.51×Shopping
Key Food12.48×Shopping
Helzberg Diamonds14.63×Shopping
The UPS Store2.72×Shopping
Zales8.6×Fashion & Accessoires
Paperless Post13.41×Shopping
Boucheron16.24×Fashion & Accessoires
God2.26×Politics & Society
Brilliant Earth9.14×Fashion & Accessoires
Emilio Pucci12.97×Fashion & Accessoires
Ginny And Georgia5.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by De Beers audience
TraitClusterScore
Luxury OrientationPREMIUM2.66
IndulgenceJOY2.19
Design AffinityPREMIUM1.87
Quality AwarenessPREMIUM1.76
Pet OwnershipJOY1.52
ExtroversionTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for De Beers
CountryShare
United States22.7%
United Kingdom10.3%
India8.9%

See De Beers audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does De Beers have in United States?

De Beers has an estimated audience of 1,021,803 people in United States, concentrated in California and New York.

What is the gender split and age of De Beers fans?

65.0% of De Beers fans are female, 35.0% are male, with an average age of 36.4 years.

Which brands do De Beers fans like most?

De Beers fans show strongest brand affinity for Equinox (10.44×), Designer (4.87×), and LibreOffice (36.91×) over the country average.

Where do De Beers fans live in United States?

De Beers fans in United States are most concentrated in California (reach 196,015), New York (reach 160,718), and Texas (reach 101,715). These three regions account for the largest share of the active audience.

What other brands do De Beers fans also like?

Beyond De Beers itself, the audience over-indexes on Designer (4.87×), LibreOffice (36.91×), David Yurman (8.49×), and Europcar (38.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for De Beers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.