Brilliant Earth Audience in United States

Brilliant Earth logo

Brilliant Earth has an estimated audience of 3,945,254 people in United States. 79.7% are female, 20.3% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Planet Fitness, FC Bayern Munich, Zales, MSN, Kate Spade.

The average Brilliant Earth fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planet Fitness, FC Bayern Munich, Zales, with strongest over-indexing on Planet Fitness (3.77× the country average). Demographically, the Brilliant Earth audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Brilliant Earth fans

Demographic split for Brilliant Earth audience in United States
MetricValue
Female79.7%
Male20.3%
Average age38.0
Estimated audience size3,945,254

Audience persona

The typical Brilliant Earth fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Brilliant Earth in United States
RegionReachAffinity
California529,6741.22×
Texas371,8381.1×
New York272,4811.24×
Florida246,9100.92×
Illinois162,1111.23×
Pennsylvania152,8881.15×
Ohio146,9981.21×
North Carolina133,7801.13×
Massachusetts129,6091.67×
Georgia123,4351.02×
Virginia116,6351.21×
Michigan114,2171.11×
New Jersey106,5981.06×
Washington100,5331.27×
Tennessee90,0881.14×
Colorado85,9871.38×
Maryland83,5791.23×
Arizona78,2880.97×
Minnesota64,9831.15×
Missouri63,8831×
Indiana63,7540.88×
Wisconsin57,2650.96×
South Carolina55,4380.93×
Oregon47,8061.06×
Alabama45,1020.82×
Kentucky43,1070.87×
Louisiana41,5480.82×
Connecticut40,3581.02×
Oklahoma32,2500.74×
Nevada28,6890.75×
Iowa28,4910.88×
Arkansas26,4050.81×
Utah25,9360.73×
Kansas24,4910.79×
Mississippi23,2200.71×
Washington, District of Columbia19,5671.65×
Nebraska18,9030.96×
New Hampshire18,8031.21×
West Virginia15,7790.86×
Idaho15,5340.79×
Hawaii15,3190.9×
Maine13,9290.99×
Rhode Island12,9861.03×
New Mexico11,1380.56×
South Dakota9,4151.03×
Delaware9,0820.83×
Montana8,2430.75×
North Dakota6,9500.86×
Alaska6,8210.81×
Vermont5,7060.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brilliant Earth audience
BrandAffinityCategory
Planet Fitness3.77×Sports
FC Bayern Munich4.53×Sports
Zales9.32×Fashion & Accessoires
MSN2.41×News
Kate Spade5.82×Fashion & Accessoires
ULTA Beauty2.71×Beauty & Wellness
Ponytail5.76×Fashion & Accessoires
Nordstrom rack2.42×Fashion & Accessoires
Happiness1.55×Health
Dollar Tree1.93×Shopping
Target Corporation1.67×Shopping
Metaphysics2.71×Business & Career
American Apparel5.55×Fashion & Accessoires
Sephora1.88×Shopping
Hairstyle1.8×Beauty & Wellness
Aubrey Plaza5.07×Movies & TV
Food storage4.92×Home & Garden
Skirt2.26×Fashion & Accessoires
Diamond Ring13.46×Fashion & Accessoires
Labrador4×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brilliant Earth audience
TraitClusterScore
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.44
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.28
MindfulnessBALANCE1.26
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Brilliant Earth
CountryShare
United States81.6%
Canada4.6%
United Kingdom4.1%

See Brilliant Earth audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Brilliant Earth have in United States?

Brilliant Earth has an estimated audience of 3,945,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Brilliant Earth fans?

79.7% of Brilliant Earth fans are female, 20.3% are male, with an average age of 38.0 years.

Which brands do Brilliant Earth fans like most?

Brilliant Earth fans show strongest brand affinity for Planet Fitness (3.77×), FC Bayern Munich (4.53×), and Zales (9.32×) over the country average.

Where do Brilliant Earth fans live in United States?

Brilliant Earth fans in United States are most concentrated in California (reach 529,674), Texas (reach 371,838), and New York (reach 272,481). These three regions account for the largest share of the active audience.

What other brands do Brilliant Earth fans also like?

Beyond Brilliant Earth itself, the audience over-indexes on FC Bayern Munich (4.53×), Zales (9.32×), MSN (2.41×), and Kate Spade (5.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brilliant Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.