Helzberg Diamonds Audience in United States

Helzberg Diamonds logo

Helzberg Diamonds has an estimated audience of 1,777,702 people in United States. 69.0% are female, 31.0% are male, average age 41.3. Top regions: Texas, Florida, California. Top brand affinities: Stamped concrete, Brilliant Earth, Kay Jewelers, BaubleBar, Zales.

The average Helzberg Diamonds fan in United States is 41.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Stamped concrete, Brilliant Earth, Kay Jewelers, with strongest over-indexing on Stamped concrete (37.96× the country average). Demographically, the Helzberg Diamonds audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Jewelry shop

Demographics of Helzberg Diamonds fans

Demographic split for Helzberg Diamonds audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.3
Estimated audience size1,777,702

Audience persona

The typical Helzberg Diamonds fan in United States is more female, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamped concrete.

Top regions in United States

Top regions ranked by reach for Helzberg Diamonds in United States
RegionReachAffinity
Texas210,9281.38×
Florida117,5000.98×
California90,5990.46×
Missouri89,0103.11×
Illinois85,7131.45×
Minnesota60,4002.37×
Michigan57,6471.24×
New Jersey54,6281.21×
Indiana50,0811.54×
Colorado49,1381.75×
Virginia48,7771.13×
Ohio48,0630.88×
North Carolina46,1770.86×
Georgia46,0610.84×
Iowa45,1423.08×
Arizona43,4851.2×
Pennsylvania43,0480.72×
Oklahoma42,7052.16×
Kansas38,7392.77×
New York35,6110.36×
South Carolina29,8641.12×
Nebraska26,5102.97×
Maryland24,9120.82×
Tennessee23,2820.65×
Washington21,7040.61×
Wisconsin18,3180.68×
Arkansas15,4791.06×
Nevada14,8990.87×
New Mexico13,9511.56×
Oregon11,3250.56×
South Dakota10,1672.47×
Kentucky10,0050.45×
North Dakota8,6842.38×
Idaho8,1940.92×
Alabama6,7090.27×
Delaware5,0491.03×
Louisiana4,9250.21×
Massachusetts3,9700.11×
Washington, District of Columbia3,0380.57×
Connecticut2,8790.16×
Mississippi2,8240.19×
Utah2,3770.15×
West Virginia2,1200.26×
Hawaii1,3220.17×
Wyoming1,2620.48×
New Hampshire9110.13×
Montana8830.18×
Maine6860.11×
Alaska6800.18×
Rhode Island5780.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Helzberg Diamonds audience
BrandAffinityCategory
Stamped concrete37.96×Home & Garden
Brilliant Earth16.78×Fashion & Accessoires
Kay Jewelers9.3×Fashion & Accessoires
BaubleBar16.28×Shopping
Zales9.74×Fashion & Accessoires
Reeds Jewelers14.57×Fashion & Accessoires
DLF Emporio14.43×Shopping
Macy's2.21×Shopping
Emmy Rossum8.48×Movies & TV
Kohl's2.04×Shopping
Nordstrom rack2.39×Fashion & Accessoires
Macy's1.74×Shopping
God1.92×Politics & Society
The UPS Store2.19×Shopping
J. C. Penney2.42×Shopping
Dollar Tree1.91×Shopping
Walgreens1.85×Shopping
Kendra Scott4.78×Fashion & Accessoires
Ring (jewellery)3.07×Fashion & Accessoires
Hobby Lobby1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Helzberg Diamonds audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
Quality AwarenessPREMIUM1.73
IndulgenceJOY1.5
Family OrientationCONSERVATISM1.32
Design AffinityPREMIUM1.32
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Helzberg Diamonds
CountryShare
United States98.1%
Mexico0.5%
Philippines0.5%

See Helzberg Diamonds audiences in other countries

More Jewelry shop audiences in United States

Frequently asked questions

How many fans does Helzberg Diamonds have in United States?

Helzberg Diamonds has an estimated audience of 1,777,702 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Helzberg Diamonds fans?

69.0% of Helzberg Diamonds fans are female, 31.0% are male, with an average age of 41.3 years.

Which brands do Helzberg Diamonds fans like most?

Helzberg Diamonds fans show strongest brand affinity for Stamped concrete (37.96×), Brilliant Earth (16.78×), and Kay Jewelers (9.3×) over the country average.

Where do Helzberg Diamonds fans live in United States?

Helzberg Diamonds fans in United States are most concentrated in Texas (reach 210,928), Florida (reach 117,500), and California (reach 90,599). These three regions account for the largest share of the active audience.

What other brands do Helzberg Diamonds fans also like?

Beyond Helzberg Diamonds itself, the audience over-indexes on Brilliant Earth (16.78×), Kay Jewelers (9.3×), BaubleBar (16.28×), and Zales (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Helzberg Diamonds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.