Rascasse Audience Intelligence

Helzberg Diamonds Target Market in United States

A data profile of the people who buy, follow and care about Helzberg Diamonds in United States — modelled from more than twelve digital signal sources. Helzberg Diamonds has an estimated audience of 1,803,388 people in United States.

#1among Jewelry shop in United States#1585among Brand in United States#272in Shopping

The average Helzberg Diamonds fan in United States is 41.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Missouri.

Top brand affinities include Stamped concrete, Brilliant Earth, Kay Jewelers, with strongest over-indexing on Stamped concrete (37.96× the country average).

Demographically, the Helzberg Diamonds audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Helzberg Diamonds fan in United States is more female, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamped concrete.

Category: Shopping · Type: Brand · Subtype: Jewelry shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helzberg Diamonds profile in United States.

Audience size
1.8M
in United States
Gender
69.0%♀
31.0% male
Age
41.3
average years
Country rank
#15435
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Helzberg Diamonds

69.0% are female, 31.0% are male, average age 41.3.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Helzberg Diamonds audience in United States
MetricValue
Female69.0%
Male31.0%
Average age41.3
Estimated audience size1,803,388
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Helzberg Diamonds audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Helzberg Diamonds audience comes from United States.

Worldwide audience distribution share by country for Helzberg Diamonds
CountryShare
United States98.1%
Mexico0.5%
Philippines0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helzberg Diamonds audience in United States is strongest.

Fig. 05

Top regions by affinity

Helzberg Diamonds customers by region in United States
#RegionReachAffinity×
01Missouri~90K3.07×
02Kansas~40K3.02×
03Nebraska~30K2.96×
04Iowa~40K2.89×
05Minnesota~60K2.52×
06South Dakota~10K2.42×
07Oklahoma~40K2.26×
08North Dakota~8K2.25×
09Colorado~60K1.99×
10Indiana~50K1.64×
11New Mexico~10K1.48×
12Texas~200K1.40×
13Illinois~80K1.37×
14Arizona~50K1.32×
15Michigan~60K1.21×
16New Jersey~50K1.19×
17South Carolina~30K1.09×
18Delaware~5K1.07×
19Virginia~50K1.05×
20Arkansas~10K1.02×
21Florida~100K0.97×
22Idaho~8K0.94×
23Ohio~50K0.87×
24Maryland~30K0.84×
25North Carolina~40K0.82×
26Nevada~10K0.79×
27Georgia~40K0.78×
28Vermont~2K0.71×
29Pennsylvania~40K0.67×
30Tennessee~20K0.67×
31Wisconsin~20K0.66×
32Washington~20K0.63×
33Washington, District of Columbia~3K0.63×
34Alaska~2K0.60×
35Oregon~10K0.58×
36Rhode Island~3K0.56×
37Maine~3K0.53×
38Montana~3K0.53×
39New Hampshire~3K0.49×
40Kentucky~10K0.45×
41West Virginia~4K0.45×
42Hawaii~3K0.45×
43California~90K0.44×
44Mississippi~6K0.39×
45New York~30K0.33×
46Alabama~8K0.33×
47Louisiana~7K0.32×
48Utah~5K0.31×
49Connecticut~5K0.30×
50Massachusetts~8K0.22×
Fig. 06

Affinity by region

Affinity by region — Helzberg Diamonds, United States
0.22×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helzberg Diamonds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helzberg Diamonds audience
#·InterestCategoryAffinity×
01Stamped concreteHome & Garden37.96×
02Brilliant EarthFashion & Accessoires16.78×
03BaubleBarShopping16.28×
04Reeds JewelersFashion & Accessoires14.57×
05DLF EmporioShopping14.43×
06Shane CompanyShopping12.17×
07ZalesFashion & Accessoires9.74×
08Kay JewelersFashion & Accessoires9.30×
09Emmy RossumMovies & TV8.48×
10Kendra ScottFashion & Accessoires4.78×
11Ring (jewellery)Fashion & Accessoires3.07×
12J. C. PenneyShopping2.42×
13Nordstrom rackFashion & Accessoires2.39×
14Macy'sShopping2.21×
15The UPS StoreShopping2.19×
16Kohl'sShopping2.04×
17GodPolitics & Society1.92×
18Dollar TreeShopping1.91×
19WalgreensShopping1.85×
20Hobby LobbyHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helzberg Diamonds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helzberg Diamonds audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.53×
TraditionCONSERVATISM1.34×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helzberg Diamonds audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Risk AppetiteTHRILL0.97×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Helzberg Diamonds's target market in United States?

Helzberg Diamonds's target market in United States covers an estimated 1,803,388 people, concentrated in Texas and Florida.

02

What is the gender split and age of Helzberg Diamonds customers?

69.0% of the Helzberg Diamonds audience are female, 31.0% are male, with an average age of 41.3 years.

03

Which brands do Helzberg Diamonds fans like most?

Helzberg Diamonds fans show strongest brand affinity for Stamped concrete (37.96×), Brilliant Earth (16.78×), and Kay Jewelers (9.3×) over the country average.

04

Where do Helzberg Diamonds fans live in United States?

Helzberg Diamonds fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and Missouri (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Helzberg Diamonds fans also like?

Beyond Helzberg Diamonds itself, the audience over-indexes on Brilliant Earth (16.78×), Kay Jewelers (9.3×), BaubleBar (16.28×), and Zales (9.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Helzberg Diamonds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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