Stamped concrete Audience in United States

Stamped concrete logo

Stamped concrete has an estimated audience of 1,447,762 people in United States. 33.8% are female, 66.2% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Volotea, Decorative concrete, Concrete mixer, Concrete, Athlete.

The average Stamped concrete fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volotea, Decorative concrete, Concrete mixer, with strongest over-indexing on Volotea (918.34× the country average). Demographically, the Stamped concrete audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Stamped concrete fans

Demographic split for Stamped concrete audience in United States
MetricValue
Female33.8%
Male66.2%
Average age44.3
Estimated audience size1,447,762

Audience persona

The typical Stamped concrete fan in United States is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Volotea.

Top regions in United States

Top regions ranked by reach for Stamped concrete in United States
RegionReachAffinity
California202,5401.27×
Texas140,1411.13×
Florida94,2080.96×
New York80,0940.99×
Pennsylvania67,9231.39×
New Jersey53,6171.46×
Michigan52,8681.4×
North Carolina52,3771.2×
Ohio48,7431.09×
Illinois48,5651.01×
Georgia42,7020.96×
Virginia42,0491.19×
Colorado38,8981.7×
Tennessee36,5201.26×
Washington28,9491×
Indiana28,8431.09×
Arizona27,2350.92×
Massachusetts25,6510.9×
South Carolina25,1141.15×
Maryland24,8621×
Missouri24,7931.06×
Minnesota24,6811.19×
Wisconsin24,3051.12×
Kentucky22,3161.23×
Alabama18,7780.93×
Oregon15,8580.96×
Connecticut15,7151.08×
Utah13,8731.07×
Nevada12,2100.87×
Oklahoma11,7670.73×
Iowa11,6300.98×
Louisiana10,5040.56×
Kansas10,0640.88×
Arkansas9,7050.81×
Idaho8,4791.17×
Mississippi6,5740.55×
Nebraska6,4530.89×
New Hampshire6,0191.06×
West Virginia5,9990.89×
Rhode Island5,4221.18×
Delaware5,2921.32×
New Mexico5,1100.7×
Montana4,2251.05×
South Dakota3,7491.12×
Maine3,5040.68×
Hawaii2,9520.47×
North Dakota2,9340.99×
Washington, District of Columbia2,7290.63×
Vermont1,6610.65×
Wyoming1,6180.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stamped concrete audience
BrandAffinityCategory
Volotea918.34×Travel & Leisure
Decorative concrete37.45×Home & Garden
Concrete mixer38.31×Home & Garden
Concrete6.45×Home & Garden
Athlete8.17×Music & Radio
Jay Leno's Garage51.96×Movies & TV
Concrete slab23×Home & Garden
Assembly line26.86×Business & Career
Non-linear editing system36.17×Technology & Electronics
Paver (flooring)32.77×Home & Garden
Injection molding machine58.87×Home & Garden
Polished concrete30.24×Home & Garden
Cement12.43×Home & Garden
Benjamin Moore15.61×Home & Garden
Riga42.51×Travel & Leisure
Stomp39.84×Music & Radio
Electronics manufacturing services35.43×
Gas heater27.45×Home & Garden
Brick5.69×Home & Garden
Ace Hardware3.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stamped concrete audience
TraitClusterScore
DIY MentalityTHRILL1.64
Urban LifestyleOPEN1.34
Quality AwarenessPREMIUM1.34
Need for SecurityCONSERVATISM1.28
Design AffinityPREMIUM1.23
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Stamped concrete
CountryShare
United States49.7%
Canada7.1%
Spain5.3%

See Stamped concrete audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stamped concrete have in United States?

Stamped concrete has an estimated audience of 1,447,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Stamped concrete fans?

33.8% of Stamped concrete fans are female, 66.2% are male, with an average age of 44.3 years.

Which brands do Stamped concrete fans like most?

Stamped concrete fans show strongest brand affinity for Volotea (918.34×), Decorative concrete (37.45×), and Concrete mixer (38.31×) over the country average.

Where do Stamped concrete fans live in United States?

Stamped concrete fans in United States are most concentrated in California (reach 202,540), Texas (reach 140,141), and Florida (reach 94,208). These three regions account for the largest share of the active audience.

What other brands do Stamped concrete fans also like?

Beyond Stamped concrete itself, the audience over-indexes on Decorative concrete (37.45×), Concrete mixer (38.31×), Concrete (6.45×), and Athlete (8.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stamped concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.